Facebook VS Instagram
As of 4 November 2026, Instagram is named by 8,518 companies and Facebook by 6,855; Facebook skews to companies under 200 people (61% vs 61%), Instagram to companies over 1,000 (15% vs 16%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Facebook's script and mail records show on hundreds of thousands of small sites, Instagram rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Facebook: 2–200 employees
- 61%
- Instagram: 2–200 employees
- 61%
- Facebook: 1,000+ employees
- 16%
- Instagram: 1,000+ employees
- 15%
- Postings per company, 90 days
- 2.4 · 2.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | share | share | Leans | ||
|---|---|---|---|---|---|
| Self-employed | 337 | 5% | 556 | 7% | even |
| 2-10 employees | 1,142 | 17% | 1,557 | 18% | even |
| 11-50 employees | 1,661 | 24% | 1,980 | 23% | even |
| 51-200 employees | 1,400 | 20% | 1,694 | 20% | even |
| 201-500 employees | 782 | 11% | 941 | 11% | even |
| 501-1000 employees | 444 | 6% | 551 | 6% | even |
| 1001-5000 employees | 600 | 9% | 692 | 8% | even |
| 5001-10000 employees | 172 | 3% | 181 | 2% | even |
| 10,001+ employees | 317 | 5% | 366 | 4% | even |
| Segment | share | share | Leans | ||
|---|---|---|---|---|---|
| Business & finance services | 1,610 | 23% | 1,898 | 22% | even |
| Technology & software | 870 | 13% | 1,081 | 13% | even |
| Consumer services & leisure | 758 | 11% | 923 | 11% | even |
| Public, community & associations | 680 | 10% | 754 | 9% | even |
| Commerce & trade | 569 | 8% | 919 | 11% | |
| Media & content | 557 | 8% | 749 | 9% | even |
| Manufacturing & industry | 467 | 7% | 670 | 8% | even |
| Property & construction | 439 | 6% | 474 | 6% | even |
| Health care | 295 | 4% | 327 | 4% | even |
| Hospitality & travel | 239 | 3% | 306 | 4% | even |
| Automotive | 180 | 3% | 202 | 2% | even |
| Transport, logistics & rental | 99 | 1% | 117 | 1% | even |
| Segment | share | share | Leans | ||
|---|---|---|---|---|---|
| United States | 3,261 | 48% | 3,731 | 44% | |
| Germany | 711 | 10% | 1,314 | 15% | |
| United Kingdom | 377 | 5% | 499 | 6% | even |
| India | 344 | 5% | 364 | 4% | even |
| France | 248 | 4% | 306 | 4% | even |
| Canada | 225 | 3% | 237 | 3% | even |
| Netherlands | 138 | 2% | 250 | 3% | even |
| Australia | 113 | 2% | 116 | 1% | even |
| Poland | 101 | 1% | 87 | 1% | even |
| Singapore | 96 | 1% | 98 | 1% | even |
| Italy | 84 | 1% | 95 | 1% | even |
| Brazil | 59 | 1% | 118 | 1% | even |
| Segment | share | share | Leans | ||
|---|---|---|---|---|---|
| Marketing & communications | 13,738 | 60% | 16,641 | 65% | |
| Real estate and property | 1,344 | 6% | 381 | 1% | |
| Arts media and entertainment | 911 | 4% | 1,648 | 6% | |
| Design & UX | 697 | 3% | 1,048 | 4% | even |
| Sales | 557 | 2% | 520 | 2% | even |
| Software engineering | 379 | 2% | 116 | 0% | even |
| Administration & office | 318 | 1% | 315 | 1% | even |
| Human resources | 287 | 1% | 144 | 1% | even |
| Customer service & success | 286 | 1% | 216 | 1% | even |
| Business development & strategy | 261 | 1% | 253 | 1% | even |
| Social care and community | 175 | 1% | 120 | 0% | even |
| Personal care and wellness | 172 | 1% | 178 | 1% | even |
| Product, program & project management | 166 | 1% | 159 | 1% | even |
| Unclassified | 164 | 1% | 184 | 1% | even |
| Travel, leisure & events | 134 | 1% | 138 | 1% | even |
| Data & AI | 120 | 1% | 100 | 0% | even |
| Education & training | 111 | 0% | 101 | 0% | even |
| Engineering (non-software) | 106 | 0% | 21 | 0% | even |
| Retail & store operations | 72 | 0% | 275 | 1% | even |
| Hospitality and food service | 66 | 0% | 52 | 0% | even |
| IT operations & business systems | 63 | 0% | 38 | 0% | even |
| General management & consulting | 62 | 0% | 48 | 0% | even |
| Legal, compliance & risk | 45 | 0% | 19 | 0% | even |
| Finance & accounting | 44 | 0% | 24 | 0% | even |
| Skilled trades and field service | 21 | 0% | 30 | 0% | even |
| Manufacturing and production | 18 | 0% | 19 | 0% | even |
| Construction and civil | 17 | 0% | 28 | 0% | even |
| Healthcare clinical | 17 | 0% | 24 | 0% | even |
| Logistics warehouse and transport | 13 | 0% | 9 | 0% | even |
| Research and science | 11 | 0% | 11 | 0% | even |
The companies behind each column
Companies using Facebook →
Companies using Instagram →
Professional networks ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Instagram is named by 8,518 companies in job postings and Facebook by 6,855; 6,740 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/facebook-vs-instagram)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Facebook vs Instagram: questions
Which is more used, Facebook or Instagram?
By companies naming it in their own job postings, Instagram (8,518) over Facebook (6,855). By website-and-DNS footprint, Instagram (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Facebook?
61% of Facebook companies have 2 to 200 employees, against 61% for Instagram. 16% of Facebook companies have over 1,000 employees, against 15% for Instagram.
Do companies run both?
6,740 companies name both in their postings, usually Facebook in marketing and Instagram in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Facebook or Instagram. Start free, no card.