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FactoryTalk VS Ignition

As of 4 November 2026, Ignition is named by 718 companies and FactoryTalk by 344; FactoryTalk skews to companies under 200 people (24% vs 30%), Ignition to companies over 1,000 (43% vs 51%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: FactoryTalk's script and mail records show on hundreds of thousands of small sites, Ignition rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

FactoryTalk: 2–200 employees
24%
Ignition: 2–200 employees
30%
FactoryTalk: 1,000+ employees
51%
Ignition: 1,000+ employees
43%
Postings per company, 90 days
2.0 · 2.6
Website or DNS footprint
0 · 0
344companies name FactoryTalk
718companies name Ignition
166name both
696 · 1,835postings in 90 days, FactoryTalk · Ignition
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentFactoryTalkshareIgnitionshareLeans
Self-employed62%132%even
2-10 employees113%426%Ignition
11-50 employees216%689%Ignition
51-200 employees5115%10314%even
201-500 employees3911%10014%Ignition
501-1000 employees4212%8211%even
1001-5000 employees6519%13118%even
5001-10000 employees288%395%FactoryTalk
10,001+ employees8124%14019%FactoryTalk
By industry
SegmentFactoryTalkshareIgnitionshareLeans
Manufacturing & industry19757%35750%FactoryTalk
Business & finance services3811%7210%even
Commerce & trade247%355%FactoryTalk
Technology & software216%608%Ignition
Property & construction185%477%even
Utilities & infrastructure185%679%Ignition
Automotive113%335%even
Public, community & associations41%132%even
Consumer services & leisure41%101%even
Agriculture & forestry31%61%even
Media & content31%81%even
Hospitality & travel21%––outside top 12
Health care––41%outside top 12
By country
SegmentFactoryTalkshareIgnitionshareLeans
United States25674%52974%even
United Kingdom134%233%even
Canada123%304%even
Germany123%162%even
France82%122%even
Austria51%41%even
Australia51%132%even
Switzerland41%––outside top 12
Denmark31%51%even
India31%51%even
Brazil21%––outside top 12
Ireland21%––outside top 12
Italy––71%outside top 12
Sweden––61%outside top 12
Spain––51%outside top 12
Postings by team (share of each tool's postings)
SegmentFactoryTalkshareIgnitionshareLeans
Engineering (non-software)54060%1,40859%even
Skilled trades and field service12214%1777%FactoryTalk
IT operations & business systems384%783%even
Software engineering233%1225%Ignition
Manufacturing and production182%402%even
Product, program & project management101%502%even
General management & consulting61%161%even
Education & training51%10%even
Quality, safety & environment40%171%even
Sales40%392%even
Facilities cleaning and security30%50%even
Business development & strategy20%40%even
Construction and civil20%231%even
Customer service & success20%90%even
Data & AI10%281%even
Legal, compliance & risk10%30%even
Logistics warehouse and transport10%50%even
Marketing & communications10%20%even
Research and science10%40%even
Finance & accounting––171%outside top 12
Unclassified––80%outside top 12
Design & UX––20%outside top 12
Administration & office––10%outside top 12
Human resources––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Ignition is named by 718 companies in job postings and FactoryTalk by 344; 166 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/factorytalk-vs-ignition)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

FactoryTalk vs Ignition: questions

Which is more used, FactoryTalk or Ignition?

By companies naming it in their own job postings, Ignition (718) over FactoryTalk (344). By website-and-DNS footprint, Ignition (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses FactoryTalk?

24% of FactoryTalk companies have 2 to 200 employees, against 30% for Ignition. 51% of FactoryTalk companies have over 1,000 employees, against 43% for Ignition.

Do companies run both?

166 companies name both in their postings, usually FactoryTalk in marketing and Ignition in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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Every company on either tool,
with the person who owns it

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