Fiserv DNA VS LaserPro
As of 4 November 2026, LaserPro is named by 117 companies and Fiserv DNA by 128; Fiserv DNA skews to companies under 200 people (29% vs 27%), LaserPro to companies over 1,000 (32% vs 36%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Fiserv DNA's script and mail records show on hundreds of thousands of small sites, LaserPro rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Fiserv DNA: 2–200 employees
- 29%
- LaserPro: 2–200 employees
- 27%
- Fiserv DNA: 1,000+ employees
- 36%
- LaserPro: 1,000+ employees
- 32%
- Postings per company, 90 days
- 2.2 · 1.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Fiserv DNA | share | LaserPro | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 3 | 2% | 1 | 1% | even |
| 2-10 employees | 7 | 5% | 2 | 2% | Fiserv DNA |
| 11-50 employees | 11 | 9% | 6 | 5% | Fiserv DNA |
| 51-200 employees | 19 | 15% | 24 | 21% | LaserPro |
| 201-500 employees | 26 | 20% | 27 | 23% | LaserPro |
| 501-1000 employees | 16 | 13% | 19 | 16% | LaserPro |
| 1001-5000 employees | 20 | 16% | 32 | 27% | LaserPro |
| 5001-10000 employees | 6 | 5% | 1 | 1% | Fiserv DNA |
| 10,001+ employees | 20 | 16% | 5 | 4% | Fiserv DNA |
| Segment | Fiserv DNA | share | LaserPro | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 61 | 48% | 112 | 96% | LaserPro |
| Technology & software | 25 | 20% | 2 | 2% | Fiserv DNA |
| Manufacturing & industry | 19 | 15% | – | – | outside top 12 |
| Public, community & associations | 6 | 5% | 2 | 2% | Fiserv DNA |
| Consumer services & leisure | 6 | 5% | – | – | outside top 12 |
| Utilities & infrastructure | 5 | 4% | – | – | outside top 12 |
| Health care | 3 | 2% | – | – | outside top 12 |
| Media & content | 2 | 2% | – | – | outside top 12 |
| Property & construction | 1 | 1% | – | – | outside top 12 |
| Hospitality & travel | – | – | 1 | 1% | outside top 12 |
| Segment | Fiserv DNA | share | LaserPro | share | Leans |
|---|---|---|---|---|---|
| United States | 87 | 68% | 115 | 98% | LaserPro |
| Canada | 8 | 6% | – | – | outside top 12 |
| Germany | 8 | 6% | – | – | outside top 12 |
| United Kingdom | 7 | 5% | 1 | 1% | Fiserv DNA |
| France | 6 | 5% | – | – | outside top 12 |
| Australia | 2 | 2% | – | – | outside top 12 |
| Austria | 1 | 1% | – | – | outside top 12 |
| Spain | 1 | 1% | – | – | outside top 12 |
| Finland | 1 | 1% | – | – | outside top 12 |
| India | 1 | 1% | 1 | 1% | even |
| IR | 1 | 1% | – | – | outside top 12 |
| Saudi Arabia | 1 | 1% | – | – | outside top 12 |
| Segment | Fiserv DNA | share | LaserPro | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 87 | 26% | 168 | 85% | LaserPro |
| IT operations & business systems | 82 | 24% | 6 | 3% | Fiserv DNA |
| Research and science | 25 | 7% | – | – | outside top 12 |
| Software engineering | 23 | 7% | – | – | outside top 12 |
| Engineering (non-software) | 14 | 4% | – | – | outside top 12 |
| Customer service & success | 13 | 4% | 2 | 1% | Fiserv DNA |
| Legal, compliance & risk | 8 | 2% | 2 | 1% | even |
| Sales | 8 | 2% | 1 | 1% | even |
| General management & consulting | 7 | 2% | 1 | 1% | even |
| Product, program & project management | 7 | 2% | – | – | outside top 12 |
| Data & AI | 6 | 2% | – | – | outside top 12 |
| Facilities cleaning and security | 2 | 1% | – | – | outside top 12 |
| Logistics warehouse and transport | 2 | 1% | – | – | outside top 12 |
| Marketing & communications | 2 | 1% | – | – | outside top 12 |
| Administration & office | 1 | 0% | 6 | 3% | LaserPro |
| Construction and civil | 1 | 0% | – | – | outside top 12 |
| Manufacturing and production | 1 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 1 | 0% | 1 | 1% | even |
| Real estate and property | 1 | 0% | 1 | 1% | even |
| Skilled trades and field service | 1 | 0% | – | – | outside top 12 |
| Personal care and wellness | – | – | 2 | 1% | outside top 12 |
The companies behind each column
Companies using Fiserv DNA →
Companies using LaserPro →
banking lending platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
LaserPro is named by 117 companies in job postings and Fiserv DNA by 128; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/fiserv-dna-vs-laserpro)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Fiserv DNA vs LaserPro: questions
Which is more used, Fiserv DNA or LaserPro?
By companies naming it in their own job postings, Fiserv DNA (128) over LaserPro (117). By website-and-DNS footprint, LaserPro (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Fiserv DNA?
29% of Fiserv DNA companies have 2 to 200 employees, against 27% for LaserPro. 36% of Fiserv DNA companies have over 1,000 employees, against 32% for LaserPro.
Do companies run both?
0 companies name both in their postings, usually Fiserv DNA in marketing and LaserPro in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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