Fortinet VS Palo Alto Panorama
As of 30 October 2026, Palo Alto Panorama is named by 161 companies and Fortinet by 1,273; Fortinet skews to companies under 200 people (38% vs 25%), Palo Alto Panorama to companies over 1,000 (57% vs 35%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Fortinet's script and mail records show on hundreds of thousands of small sites, Palo Alto Panorama rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Fortinet: 2–200 employees
- 38%
- Palo Alto Panorama: 2–200 employees
- 25%
- Fortinet: 1,000+ employees
- 35%
- Palo Alto Panorama: 1,000+ employees
- 57%
- Postings per company, 90 days
- 2.9 · 3.4
- Website or DNS footprint
- 1,669 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Fortinet | share | Palo Alto Panorama | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 9 | 1% | – | – | outside top 12 |
| 2-10 employees | 65 | 5% | 7 | 4% | even |
| 11-50 employees | 161 | 13% | 7 | 4% | Fortinet |
| 51-200 employees | 253 | 20% | 26 | 16% | Fortinet |
| 201-500 employees | 197 | 15% | 19 | 12% | Fortinet |
| 501-1000 employees | 145 | 11% | 11 | 7% | Fortinet |
| 1001-5000 employees | 231 | 18% | 38 | 24% | Palo Alto Panorama |
| 5001-10000 employees | 67 | 5% | 14 | 9% | Palo Alto Panorama |
| 10,001+ employees | 145 | 11% | 39 | 24% | Palo Alto Panorama |
| Segment | Fortinet | share | Palo Alto Panorama | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 551 | 43% | 50 | 31% | Fortinet |
| Business & finance services | 178 | 14% | 39 | 24% | Palo Alto Panorama |
| Manufacturing & industry | 168 | 13% | 29 | 18% | Palo Alto Panorama |
| Utilities & infrastructure | 99 | 8% | 8 | 5% | Fortinet |
| Commerce & trade | 46 | 4% | 4 | 2% | even |
| Property & construction | 38 | 3% | 7 | 4% | even |
| Health care | 37 | 3% | 6 | 4% | even |
| Public, community & associations | 36 | 3% | 3 | 2% | even |
| Media & content | 30 | 2% | 6 | 4% | even |
| Transport, logistics & rental | 27 | 2% | – | – | outside top 12 |
| Consumer services & leisure | 26 | 2% | 7 | 4% | Palo Alto Panorama |
| Automotive | 25 | 2% | – | – | outside top 12 |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Hospitality & travel | – | – | 1 | 1% | outside top 12 |
| Segment | Fortinet | share | Palo Alto Panorama | share | Leans |
|---|---|---|---|---|---|
| United States | 574 | 45% | 101 | 63% | Palo Alto Panorama |
| Germany | 123 | 10% | 4 | 2% | Fortinet |
| France | 90 | 7% | 20 | 12% | Palo Alto Panorama |
| United Kingdom | 74 | 6% | 8 | 5% | even |
| Canada | 58 | 5% | 3 | 2% | Fortinet |
| Netherlands | 29 | 2% | 2 | 1% | even |
| Italy | 28 | 2% | – | – | outside top 12 |
| Belgium | 22 | 2% | 4 | 2% | even |
| India | 22 | 2% | – | – | outside top 12 |
| Australia | 21 | 2% | 1 | 1% | even |
| Brazil | 20 | 2% | 2 | 1% | even |
| Spain | 19 | 1% | 1 | 1% | even |
| Denmark | – | – | 4 | 2% | outside top 12 |
| Czechia | – | – | 1 | 1% | outside top 12 |
| Segment | Fortinet | share | Palo Alto Panorama | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 3,433 | 71% | 377 | 56% | Fortinet |
| Sales | 345 | 7% | 17 | 3% | Fortinet |
| Customer service & success | 137 | 3% | 7 | 1% | even |
| Engineering (non-software) | 121 | 2% | 37 | 6% | Palo Alto Panorama |
| Software engineering | 77 | 2% | 26 | 4% | Palo Alto Panorama |
| Product, program & project management | 66 | 1% | 19 | 3% | even |
| General management & consulting | 29 | 1% | 6 | 1% | even |
| Skilled trades and field service | 26 | 1% | 9 | 1% | even |
| Business development & strategy | 24 | 0% | – | – | outside top 12 |
| Data & AI | 22 | 0% | 6 | 1% | even |
| Marketing & communications | 16 | 0% | – | – | outside top 12 |
| Unclassified | 16 | 0% | – | – | outside top 12 |
| Finance & accounting | – | – | 16 | 2% | outside top 12 |
| Healthcare clinical | – | – | 7 | 1% | outside top 12 |
| Procurement and purchasing | – | – | 4 | 1% | outside top 12 |
The companies behind each column
Companies using Fortinet →
Companies using Palo Alto Panorama →
network security zero trust ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Palo Alto Panorama is named by 161 companies in job postings and Fortinet by 1,273; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/fortinet-vs-palo-alto-panorama)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Fortinet vs Palo Alto Panorama: questions
Which is more used, Fortinet or Palo Alto Panorama?
By companies naming it in their own job postings, Fortinet (1,273) over Palo Alto Panorama (161). By website-and-DNS footprint, Fortinet (1,669 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Fortinet?
38% of Fortinet companies have 2 to 200 employees, against 25% for Palo Alto Panorama. 35% of Fortinet companies have over 1,000 employees, against 57% for Palo Alto Panorama.
Do companies run both?
0 companies name both in their postings, usually Fortinet in marketing and Palo Alto Panorama in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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