Glassdoor VS XING
As of 4 November 2026, XING is named by 101 companies and Glassdoor by 172; Glassdoor skews to companies under 200 people (36% vs 60%), XING to companies over 1,000 (14% vs 30%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Glassdoor's script and mail records show on hundreds of thousands of small sites, XING rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Glassdoor: 2–200 employees
- 36%
- XING: 2–200 employees
- 60%
- Glassdoor: 1,000+ employees
- 30%
- XING: 1,000+ employees
- 14%
- Postings per company, 90 days
- 3.1 · 2.0
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Glassdoor | share | share | Leans | |
|---|---|---|---|---|---|
| Self-employed | 21 | 12% | 5 | 5% | Glassdoor |
| 2-10 employees | 14 | 8% | 25 | 25% | |
| 11-50 employees | 25 | 15% | 20 | 20% | |
| 51-200 employees | 23 | 13% | 16 | 16% | |
| 201-500 employees | 20 | 12% | 8 | 8% | Glassdoor |
| 501-1000 employees | 17 | 10% | 13 | 13% | |
| 1001-5000 employees | 28 | 16% | 7 | 7% | Glassdoor |
| 5001-10000 employees | 5 | 3% | 4 | 4% | even |
| 10,001+ employees | 19 | 11% | 3 | 3% | Glassdoor |
| Segment | Glassdoor | share | share | Leans | |
|---|---|---|---|---|---|
| Technology & software | 38 | 22% | 23 | 23% | even |
| Business & finance services | 31 | 18% | 22 | 22% | |
| Manufacturing & industry | 24 | 14% | 7 | 7% | Glassdoor |
| Media & content | 17 | 10% | 9 | 9% | even |
| Commerce & trade | 11 | 6% | 5 | 5% | even |
| Consumer services & leisure | 11 | 6% | 6 | 6% | even |
| Health care | 11 | 6% | 5 | 5% | even |
| Property & construction | 9 | 5% | 11 | 11% | |
| Public, community & associations | 8 | 5% | 7 | 7% | |
| Transport, logistics & rental | 4 | 2% | – | – | outside top 12 |
| Hospitality & travel | 3 | 2% | 1 | 1% | even |
| Utilities & infrastructure | 3 | 2% | 2 | 2% | even |
| Automotive | – | – | 2 | 2% | outside top 12 |
| Segment | Glassdoor | share | share | Leans | |
|---|---|---|---|---|---|
| United States | 114 | 66% | 6 | 6% | Glassdoor |
| United Kingdom | 11 | 6% | 3 | 3% | Glassdoor |
| France | 7 | 4% | – | – | outside top 12 |
| Germany | 6 | 3% | 83 | 82% | |
| Canada | 5 | 3% | – | – | outside top 12 |
| India | 5 | 3% | 1 | 1% | even |
| Brazil | 3 | 2% | 1 | 1% | even |
| Australia | 2 | 1% | – | – | outside top 12 |
| Spain | 2 | 1% | – | – | outside top 12 |
| PH | 2 | 1% | – | – | outside top 12 |
| Austria | 1 | 1% | 2 | 2% | even |
| Belgium | 1 | 1% | – | – | outside top 12 |
| Switzerland | – | – | 1 | 1% | outside top 12 |
| Netherlands | – | – | 1 | 1% | outside top 12 |
| Romania | – | – | 1 | 1% | outside top 12 |
| Segment | Glassdoor | share | share | Leans | |
|---|---|---|---|---|---|
| Finance & accounting | 105 | 17% | 3 | 1% | Glassdoor |
| Human resources | 94 | 16% | 135 | 46% | |
| Marketing & communications | 54 | 9% | 34 | 12% | |
| Unclassified | 35 | 6% | 8 | 3% | Glassdoor |
| IT operations & business systems | 27 | 4% | 4 | 1% | Glassdoor |
| Sales | 18 | 3% | 26 | 9% | |
| Healthcare clinical | 14 | 2% | – | – | outside top 12 |
| Customer service & success | 11 | 2% | 3 | 1% | even |
| Software engineering | 11 | 2% | 22 | 7% | |
| Engineering (non-software) | 9 | 1% | 2 | 1% | even |
| Product, program & project management | 9 | 1% | 1 | 0% | even |
| Research and science | 9 | 1% | – | – | outside top 12 |
| Agriculture and environment | 7 | 1% | – | – | outside top 12 |
| Data & AI | 6 | 1% | 1 | 0% | even |
| Design & UX | 5 | 1% | 2 | 1% | even |
| Education & training | 5 | 1% | 1 | 0% | even |
| Quality, safety & environment | 5 | 1% | – | – | outside top 12 |
| Administration & office | 4 | 1% | 4 | 1% | even |
| General management & consulting | 3 | 0% | 2 | 1% | even |
| Retail & store operations | 3 | 0% | – | – | outside top 12 |
| Skilled trades and field service | 3 | 0% | – | – | outside top 12 |
| Arts media and entertainment | 2 | 0% | 1 | 0% | even |
| Business development & strategy | 2 | 0% | 3 | 1% | even |
| Construction and civil | 2 | 0% | – | – | outside top 12 |
| Facilities cleaning and security | 2 | 0% | – | – | outside top 12 |
| Hospitality and food service | 2 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 2 | 0% | 2 | 1% | even |
| Logistics warehouse and transport | 2 | 0% | 1 | 0% | even |
| Manufacturing and production | 2 | 0% | 2 | 1% | even |
| Procurement and purchasing | 2 | 0% | – | – | outside top 12 |
| Social care and community | – | – | 3 | 1% | outside top 12 |
| Travel, leisure & events | – | – | 2 | 1% | outside top 12 |
| Healthcare support and caregiving | – | – | 1 | 0% | outside top 12 |
| Real estate and property | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Glassdoor →
Companies using XING →
recruitment marketing job boards ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
XING is named by 101 companies in job postings and Glassdoor by 172; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/glassdoor-vs-xing)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Glassdoor vs XING: questions
Which is more used, Glassdoor or XING?
By companies naming it in their own job postings, Glassdoor (172) over XING (101). By website-and-DNS footprint, XING (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Glassdoor?
36% of Glassdoor companies have 2 to 200 employees, against 60% for XING. 30% of Glassdoor companies have over 1,000 employees, against 14% for XING.
Do companies run both?
0 companies name both in their postings, usually Glassdoor in marketing and XING in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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Every company on either tool,
with the person who owns it
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