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Gmail VS Microsoft Exchange

As of 4 November 2026, Microsoft Exchange is named by 1,904 companies and Gmail by 1,461; Gmail skews to companies under 200 people (53% vs 39%), Microsoft Exchange to companies over 1,000 (33% vs 20%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Gmail's script and mail records show on hundreds of thousands of small sites, Microsoft Exchange rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Gmail: 2–200 employees
53%
Microsoft Exchange: 2–200 employees
39%
Gmail: 1,000+ employees
20%
Microsoft Exchange: 1,000+ employees
33%
Postings per company, 90 days
2.8 · 2.0
Website or DNS footprint
0 · 0
1,461companies name Gmail
1,904companies name Microsoft Exchange
0name both
4,121 · 3,841postings in 90 days, Gmail · Microsoft Exchange
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentGmailshareMicrosoft ExchangeshareLeans
Self-employed584%241%Gmail
2-10 employees16411%1267%Gmail
11-50 employees23816%27014%Gmail
51-200 employees37526%34818%Gmail
201-500 employees19613%31216%Microsoft Exchange
501-1000 employees1379%18810%even
1001-5000 employees16811%33317%Microsoft Exchange
5001-10000 employees513%1076%Microsoft Exchange
10,001+ employees745%19610%Microsoft Exchange
By industry
SegmentGmailshareMicrosoft ExchangeshareLeans
Business & finance services27719%37820%even
Technology & software27219%66335%Microsoft Exchange
Consumer services & leisure17812%724%Gmail
Public, community & associations16011%965%Gmail
Manufacturing & industry1037%22512%Microsoft Exchange
Property & construction906%704%Gmail
Health care886%1035%even
Commerce & trade816%854%even
Media & content795%513%Gmail
Transport, logistics & rental373%332%even
Automotive362%352%even
Hospitality & travel302%––outside top 12
Utilities & infrastructure––653%outside top 12
By country
SegmentGmailshareMicrosoft ExchangeshareLeans
United States1,08074%95250%Gmail
Canada705%684%even
United Kingdom554%1257%Microsoft Exchange
France302%533%even
Germany232%30716%Microsoft Exchange
Brazil201%––outside top 12
Spain171%––outside top 12
India171%221%even
Australia131%332%even
PH81%––outside top 12
Belgium70%281%even
Poland60%141%even
Switzerland––332%outside top 12
Netherlands––312%outside top 12
Austria––201%outside top 12
Postings by team (share of each tool's postings)
SegmentGmailshareMicrosoft ExchangeshareLeans
Logistics warehouse and transport1,47422%50%Gmail
Administration & office6099%270%Gmail
Healthcare clinical4757%90%Gmail
Sales2954%801%Gmail
Marketing & communications2624%140%Gmail
Finance & accounting2113%361%Gmail
Customer service & success2033%1613%even
Social care and community2013%30%Gmail
IT operations & business systems1993%3,55163%Microsoft Exchange
Education & training1562%60%Gmail
Retail & store operations1222%40%even
Hospitality and food service1212%30%even
Human resources1042%110%even
Software engineering1012%4147%Microsoft Exchange
Product, program & project management1001%621%even
Healthcare support and caregiving951%––outside top 12
Skilled trades and field service911%351%even
Construction and civil741%170%even
Engineering (non-software)711%2404%Microsoft Exchange
Facilities cleaning and security671%70%even
General management & consulting591%200%even
Legal, compliance & risk591%130%even
Quality, safety & environment571%10%even
Travel, leisure & events501%––outside top 12
Business development & strategy481%60%even
Real estate and property481%––outside top 12
Arts media and entertainment431%40%even
Data & AI391%471%even
Research and science330%30%even
Design & UX300%10%even
Unclassified––170%outside top 12
Personal care and wellness––80%outside top 12
Procurement and purchasing––50%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Microsoft Exchange is named by 1,904 companies in job postings and Gmail by 1,461; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/gmail-vs-microsoft-exchange)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Gmail vs Microsoft Exchange: questions

Which is more used, Gmail or Microsoft Exchange?

By companies naming it in their own job postings, Microsoft Exchange (1,904) over Gmail (1,461). By website-and-DNS footprint, Microsoft Exchange (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Gmail?

53% of Gmail companies have 2 to 200 employees, against 39% for Microsoft Exchange. 20% of Gmail companies have over 1,000 employees, against 33% for Microsoft Exchange.

Do companies run both?

0 companies name both in their postings, usually Gmail in marketing and Microsoft Exchange in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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