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Gmail VS Microsoft Outlook

As of 4 November 2026, Microsoft Outlook is named by 31,515 companies and Gmail by 1,461; Gmail skews to companies under 200 people (53% vs 42%), Microsoft Outlook to companies over 1,000 (25% vs 20%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Gmail's script and mail records show on hundreds of thousands of small sites, Microsoft Outlook rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Gmail: 2–200 employees
53%
Microsoft Outlook: 2–200 employees
42%
Gmail: 1,000+ employees
20%
Microsoft Outlook: 1,000+ employees
25%
Postings per company, 90 days
2.8 · 5.7
Website or DNS footprint
0 · 0
1,461companies name Gmail
31,515companies name Microsoft Outlook
252name both
4,121 · 180,357postings in 90 days, Gmail · Microsoft Outlook
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentGmailshareMicrosoft OutlookshareLeans
Self-employed584%3611%Gmail
2-10 employees16411%2,0977%Gmail
11-50 employees23816%3,48011%Gmail
51-200 employees37526%7,54224%even
201-500 employees19613%6,12919%Microsoft Outlook
501-1000 employees1379%3,89712%Microsoft Outlook
1001-5000 employees16811%5,05416%Microsoft Outlook
5001-10000 employees513%1,1884%even
10,001+ employees745%1,7676%even
By industry
SegmentGmailshareMicrosoft OutlookshareLeans
Business & finance services27719%6,45020%even
Technology & software27219%2,3067%Gmail
Consumer services & leisure17812%1,7486%Gmail
Public, community & associations16011%3,12010%even
Manufacturing & industry1037%5,04416%Microsoft Outlook
Property & construction906%3,54811%Microsoft Outlook
Health care886%3,05910%Microsoft Outlook
Commerce & trade816%1,8766%even
Media & content795%––outside top 12
Transport, logistics & rental373%9793%even
Automotive362%8773%even
Hospitality & travel302%6822%even
Utilities & infrastructure––1,0193%outside top 12
By country
SegmentGmailshareMicrosoft OutlookshareLeans
United States1,08074%20,87666%Gmail
Canada705%1,5285%even
United Kingdom554%1,6595%even
France302%5692%even
Germany232%2,3788%Microsoft Outlook
Brazil201%2301%even
Spain171%––outside top 12
India171%2091%even
Australia131%4501%even
PH81%––outside top 12
Belgium70%1671%even
Poland60%––outside top 12
Netherlands––3201%outside top 12
Austria––1691%outside top 12
Switzerland––1661%outside top 12
Postings by team (share of each tool's postings)
SegmentGmailshareMicrosoft OutlookshareLeans
Logistics warehouse and transport1,47422%9,1314%Gmail
Administration & office6099%23,99710%even
Healthcare clinical4757%19,2878%even
Sales2954%15,2207%Microsoft Outlook
Marketing & communications2624%5,7433%even
Finance & accounting2113%14,2136%Microsoft Outlook
Customer service & success2033%7,2633%even
Social care and community2013%––outside top 12
IT operations & business systems1993%––outside top 12
Education & training1562%––outside top 12
Retail & store operations1222%––outside top 12
Hospitality and food service1212%––outside top 12
Human resources1042%––outside top 12
Software engineering1012%––outside top 12
Product, program & project management1001%5,8903%even
Healthcare support and caregiving951%––outside top 12
Skilled trades and field service911%9,0254%Microsoft Outlook
Construction and civil741%7,0283%even
Engineering (non-software)711%9,3764%Microsoft Outlook
Facilities cleaning and security671%––outside top 12
General management & consulting591%––outside top 12
Legal, compliance & risk591%––outside top 12
Quality, safety & environment571%6,4463%even
Travel, leisure & events501%––outside top 12
Business development & strategy481%––outside top 12
Real estate and property481%––outside top 12
Arts media and entertainment431%––outside top 12
Data & AI391%––outside top 12
Research and science330%––outside top 12
Design & UX300%––outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Microsoft Outlook is named by 31,515 companies in job postings and Gmail by 1,461; 252 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/gmail-vs-microsoft-outlook)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Gmail vs Microsoft Outlook: questions

Which is more used, Gmail or Microsoft Outlook?

By companies naming it in their own job postings, Microsoft Outlook (31,515) over Gmail (1,461). By website-and-DNS footprint, Microsoft Outlook (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Gmail?

53% of Gmail companies have 2 to 200 employees, against 42% for Microsoft Outlook. 20% of Gmail companies have over 1,000 employees, against 25% for Microsoft Outlook.

Do companies run both?

252 companies name both in their postings, usually Gmail in marketing and Microsoft Outlook in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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