GovWin VS LinkedIn Sales Navigator
As of 30 October 2026, LinkedIn Sales Navigator is named by 1,708 companies and GovWin by 105; GovWin skews to companies under 200 people (50% vs 58%), LinkedIn Sales Navigator to companies over 1,000 (16% vs 14%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: GovWin's script and mail records show on hundreds of thousands of small sites, LinkedIn Sales Navigator rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- GovWin: 2–200 employees
- 50%
- LinkedIn Sales Navigator: 2–200 employees
- 58%
- GovWin: 1,000+ employees
- 14%
- LinkedIn Sales Navigator: 1,000+ employees
- 16%
- Postings per company, 90 days
- 1.6 · 1.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | GovWin | share | LinkedIn Sales Navigator | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 5 | 5% | 173 | 10% | LinkedIn Sales Navigator |
| 11-50 employees | 17 | 16% | 370 | 22% | LinkedIn Sales Navigator |
| 51-200 employees | 31 | 30% | 442 | 26% | GovWin |
| 201-500 employees | 21 | 20% | 274 | 16% | GovWin |
| 501-1000 employees | 16 | 15% | 158 | 9% | GovWin |
| 1001-5000 employees | 8 | 8% | 165 | 10% | LinkedIn Sales Navigator |
| 5001-10000 employees | 2 | 2% | 43 | 3% | even |
| 10,001+ employees | 5 | 5% | 58 | 3% | even |
| Self-employed | – | – | 25 | 1% | outside top 12 |
| Segment | GovWin | share | LinkedIn Sales Navigator | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 43 | 41% | 1,099 | 64% | LinkedIn Sales Navigator |
| Business & finance services | 28 | 27% | 328 | 19% | GovWin |
| Manufacturing & industry | 20 | 19% | 67 | 4% | GovWin |
| Property & construction | 6 | 6% | 24 | 1% | GovWin |
| Utilities & infrastructure | 3 | 3% | 23 | 1% | even |
| Transport, logistics & rental | 2 | 2% | 25 | 1% | even |
| Public, community & associations | 1 | 1% | 15 | 1% | even |
| Consumer services & leisure | 1 | 1% | 57 | 3% | LinkedIn Sales Navigator |
| Hospitality & travel | 1 | 1% | 7 | 0% | even |
| Media & content | – | – | 39 | 2% | outside top 12 |
| Commerce & trade | – | – | 15 | 1% | outside top 12 |
| Health care | – | – | 7 | 0% | outside top 12 |
| Segment | GovWin | share | LinkedIn Sales Navigator | share | Leans |
|---|---|---|---|---|---|
| United States | 105 | 100% | 1,098 | 64% | GovWin |
| United Kingdom | – | – | 160 | 9% | outside top 12 |
| Germany | – | – | 89 | 5% | outside top 12 |
| India | – | – | 72 | 4% | outside top 12 |
| France | – | – | 53 | 3% | outside top 12 |
| Canada | – | – | 36 | 2% | outside top 12 |
| Australia | – | – | 24 | 1% | outside top 12 |
| Netherlands | – | – | 17 | 1% | outside top 12 |
| Spain | – | – | 15 | 1% | outside top 12 |
| Poland | – | – | 14 | 1% | outside top 12 |
| Brazil | – | – | 13 | 1% | outside top 12 |
| Italy | – | – | 13 | 1% | outside top 12 |
| Segment | GovWin | share | LinkedIn Sales Navigator | share | Leans |
|---|---|---|---|---|---|
| Sales | 90 | 43% | 3,521 | 78% | LinkedIn Sales Navigator |
| Business development & strategy | 76 | 37% | 364 | 8% | GovWin |
| Administration & office | 3 | 1% | – | – | outside top 12 |
| Finance & accounting | 3 | 1% | 19 | 0% | even |
| Construction and civil | 2 | 1% | – | – | outside top 12 |
| Customer service & success | 2 | 1% | 33 | 1% | even |
| IT operations & business systems | 2 | 1% | 37 | 1% | even |
| Legal, compliance & risk | 2 | 1% | – | – | outside top 12 |
| Product, program & project management | 2 | 1% | 10 | 0% | even |
| Data & AI | 1 | 0% | 11 | 0% | even |
| General management & consulting | 1 | 0% | 11 | 0% | even |
| Retail & store operations | 1 | 0% | – | – | outside top 12 |
| Marketing & communications | – | – | 172 | 4% | outside top 12 |
| Human resources | – | – | 33 | 1% | outside top 12 |
| Unclassified | – | – | 13 | 0% | outside top 12 |
| Social care and community | – | – | 9 | 0% | outside top 12 |
The companies behind each column
Companies using GovWin →
Companies using LinkedIn Sales Navigator →
B2B data & intent ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
LinkedIn Sales Navigator is named by 1,708 companies in job postings and GovWin by 105; 2 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/govwin-vs-linkedin-sales-navigator)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
GovWin vs LinkedIn Sales Navigator: questions
Which is more used, GovWin or LinkedIn Sales Navigator?
By companies naming it in their own job postings, LinkedIn Sales Navigator (1,708) over GovWin (105). By website-and-DNS footprint, LinkedIn Sales Navigator (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses GovWin?
50% of GovWin companies have 2 to 200 employees, against 58% for LinkedIn Sales Navigator. 14% of GovWin companies have over 1,000 employees, against 16% for LinkedIn Sales Navigator.
Do companies run both?
2 companies name both in their postings, usually GovWin in marketing and LinkedIn Sales Navigator in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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