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H.264 VS Markdown

As of 30 October 2026, Markdown is named by 252 companies and H.264 by 114; H.264 skews to companies under 200 people (40% vs 48%), Markdown to companies over 1,000 (31% vs 34%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: H.264's script and mail records show on hundreds of thousands of small sites, Markdown rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

H.264: 2–200 employees
40%
Markdown: 2–200 employees
48%
H.264: 1,000+ employees
34%
Markdown: 1,000+ employees
31%
Postings per company, 90 days
2.5 · 1.9
Website or DNS footprint
0 · 0
114companies name H.264
252companies name Markdown
0name both
280 · 484postings in 90 days, H.264 · Markdown
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentH.264shareMarkdownshareLeans
Self-employed22%21%even
2-10 employees87%198%even
11-50 employees1614%4016%even
51-200 employees2219%6225%Markdown
201-500 employees1513%3213%even
501-1000 employees1211%198%H.264
1001-5000 employees2219%3614%H.264
5001-10000 employees33%146%Markdown
10,001+ employees1412%2811%even
By industry
SegmentH.264shareMarkdownshareLeans
Technology & software4035%14859%Markdown
Manufacturing & industry2925%2610%H.264
Media & content1311%94%H.264
Business & finance services1211%3313%Markdown
Health care54%42%H.264
Commerce & trade33%114%even
Consumer services & leisure33%42%even
Utilities & infrastructure33%10%H.264
Automotive22%––outside top 12
Public, community & associations22%94%even
Property & construction22%31%even
Transport, logistics & rental––31%outside top 12
Hospitality & travel––10%outside top 12
By country
SegmentH.264shareMarkdownshareLeans
United States7162%16666%Markdown
Germany109%198%even
United Kingdom87%229%even
Canada65%62%H.264
India54%––outside top 12
France44%94%even
Austria22%21%even
Belgium11%21%even
Brazil11%21%even
Switzerland11%––outside top 12
Lithuania11%––outside top 12
Netherlands11%––outside top 12
Poland––42%outside top 12
Australia––31%outside top 12
Czechia––21%outside top 12
Italy––21%outside top 12
Postings by team (share of each tool's postings)
SegmentH.264shareMarkdownshareLeans
Software engineering20650%8915%H.264
IT operations & business systems5213%396%H.264
Engineering (non-software)358%102%H.264
Arts media and entertainment215%15826%Markdown
Data & AI113%6010%Markdown
Sales102%––outside top 12
Product, program & project management72%366%Markdown
Customer service & success41%71%even
Marketing & communications41%193%Markdown
Design & UX31%––outside top 12
Administration & office10%––outside top 12
Legal, compliance & risk10%––outside top 12
Retail & store operations––234%outside top 12
General management & consulting––122%outside top 12
Finance & accounting––91%outside top 12
Education & training––71%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Markdown is named by 252 companies in job postings and H.264 by 114; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/h-264-vs-markdown)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

H.264 vs Markdown: questions

Which is more used, H.264 or Markdown?

By companies naming it in their own job postings, Markdown (252) over H.264 (114). By website-and-DNS footprint, Markdown (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses H.264?

40% of H.264 companies have 2 to 200 employees, against 48% for Markdown. 34% of H.264 companies have over 1,000 employees, against 31% for Markdown.

Do companies run both?

0 companies name both in their postings, usually H.264 in marketing and Markdown in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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Every company on either tool,
with the person who owns it

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