IBM Cognos Analytics VS Power BI
As of 30 October 2026, Power BI is named by 13,871 companies and IBM Cognos Analytics by 566; IBM Cognos Analytics skews to companies under 200 people (28% vs 34%), Power BI to companies over 1,000 (36% vs 50%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: IBM Cognos Analytics's script and mail records show on hundreds of thousands of small sites, Power BI rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- IBM Cognos Analytics: 2–200 employees
- 28%
- Power BI: 2–200 employees
- 34%
- IBM Cognos Analytics: 1,000+ employees
- 50%
- Power BI: 1,000+ employees
- 36%
- Postings per company, 90 days
- 3.3 · 5.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | IBM Cognos Analytics | share | Power BI | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 0% | 91 | 1% | even |
| 2-10 employees | 24 | 4% | 616 | 4% | even |
| 11-50 employees | 45 | 8% | 1,462 | 11% | Power BI |
| 51-200 employees | 90 | 16% | 2,578 | 19% | Power BI |
| 201-500 employees | 69 | 12% | 2,321 | 17% | Power BI |
| 501-1000 employees | 55 | 10% | 1,827 | 13% | Power BI |
| 1001-5000 employees | 102 | 18% | 2,876 | 21% | Power BI |
| 5001-10000 employees | 58 | 10% | 798 | 6% | IBM Cognos Analytics |
| 10,001+ employees | 121 | 21% | 1,302 | 9% | IBM Cognos Analytics |
| Segment | IBM Cognos Analytics | share | Power BI | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 153 | 27% | 3,031 | 22% | IBM Cognos Analytics |
| Business & finance services | 123 | 22% | 3,070 | 22% | even |
| Manufacturing & industry | 105 | 19% | 2,536 | 18% | even |
| Commerce & trade | 47 | 8% | 816 | 6% | IBM Cognos Analytics |
| Public, community & associations | 24 | 4% | 639 | 5% | even |
| Health care | 24 | 4% | 585 | 4% | even |
| Utilities & infrastructure | 20 | 4% | 668 | 5% | even |
| Media & content | 16 | 3% | 359 | 3% | even |
| Consumer services & leisure | 15 | 3% | 449 | 3% | even |
| Transport, logistics & rental | 14 | 2% | 443 | 3% | even |
| Automotive | 10 | 2% | 309 | 2% | even |
| Property & construction | 10 | 2% | 680 | 5% | Power BI |
| Segment | IBM Cognos Analytics | share | Power BI | share | Leans |
|---|---|---|---|---|---|
| United States | 383 | 68% | 7,484 | 54% | IBM Cognos Analytics |
| Canada | 28 | 5% | 510 | 4% | even |
| United Kingdom | 23 | 4% | 1,024 | 7% | Power BI |
| Germany | 22 | 4% | 900 | 6% | Power BI |
| France | 21 | 4% | 515 | 4% | even |
| Australia | 9 | 2% | 281 | 2% | even |
| Netherlands | 9 | 2% | 369 | 3% | even |
| Switzerland | 8 | 1% | – | – | outside top 12 |
| India | 6 | 1% | 245 | 2% | even |
| Austria | 5 | 1% | – | – | outside top 12 |
| Denmark | 5 | 1% | – | – | outside top 12 |
| Italy | 5 | 1% | 149 | 1% | even |
| Brazil | – | – | 377 | 3% | outside top 12 |
| Spain | – | – | 205 | 1% | outside top 12 |
| Poland | – | – | 154 | 1% | outside top 12 |
| Segment | IBM Cognos Analytics | share | Power BI | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 817 | 29% | 13,010 | 15% | IBM Cognos Analytics |
| Data & AI | 502 | 18% | 18,251 | 20% | Power BI |
| IT operations & business systems | 280 | 10% | 6,734 | 8% | IBM Cognos Analytics |
| Software engineering | 173 | 6% | 3,106 | 3% | IBM Cognos Analytics |
| Product, program & project management | 168 | 6% | 5,168 | 6% | even |
| General management & consulting | 65 | 2% | 2,248 | 3% | even |
| Sales | 61 | 2% | 2,797 | 3% | even |
| Logistics warehouse and transport | 59 | 2% | 3,383 | 4% | even |
| Human resources | 34 | 1% | – | – | outside top 12 |
| Administration & office | 24 | 1% | – | – | outside top 12 |
| Customer service & success | 23 | 1% | – | – | outside top 12 |
| Legal, compliance & risk | 23 | 1% | 1,653 | 2% | even |
| Engineering (non-software) | – | – | 3,006 | 3% | outside top 12 |
| Marketing & communications | – | – | 2,106 | 2% | outside top 12 |
| Quality, safety & environment | – | – | 1,818 | 2% | outside top 12 |
The companies behind each column
Companies using IBM Cognos Analytics →
Companies using Power BI →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Power BI is named by 13,871 companies in job postings and IBM Cognos Analytics by 566; 390 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/ibm-cognos-analytics-vs-microsoft-power-bi)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
IBM Cognos Analytics vs Power BI: questions
Which is more used, IBM Cognos Analytics or Power BI?
By companies naming it in their own job postings, Power BI (13,871) over IBM Cognos Analytics (566). By website-and-DNS footprint, Power BI (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses IBM Cognos Analytics?
28% of IBM Cognos Analytics companies have 2 to 200 employees, against 34% for Power BI. 50% of IBM Cognos Analytics companies have over 1,000 employees, against 36% for Power BI.
Do companies run both?
390 companies name both in their postings, usually IBM Cognos Analytics in marketing and Power BI in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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