IBM Cognos Analytics VS SAP BusinessObjects
As of 30 October 2026, SAP BusinessObjects is named by 701 companies and IBM Cognos Analytics by 566; IBM Cognos Analytics skews to companies under 200 people (28% vs 26%), SAP BusinessObjects to companies over 1,000 (54% vs 50%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: IBM Cognos Analytics's script and mail records show on hundreds of thousands of small sites, SAP BusinessObjects rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- IBM Cognos Analytics: 2–200 employees
- 28%
- SAP BusinessObjects: 2–200 employees
- 26%
- IBM Cognos Analytics: 1,000+ employees
- 50%
- SAP BusinessObjects: 1,000+ employees
- 54%
- Postings per company, 90 days
- 3.3 · 2.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | IBM Cognos Analytics | share | SAP BusinessObjects | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 0% | 2 | 0% | even |
| 2-10 employees | 24 | 4% | 35 | 5% | even |
| 11-50 employees | 45 | 8% | 60 | 9% | even |
| 51-200 employees | 90 | 16% | 90 | 13% | IBM Cognos Analytics |
| 201-500 employees | 69 | 12% | 63 | 9% | IBM Cognos Analytics |
| 501-1000 employees | 55 | 10% | 70 | 10% | even |
| 1001-5000 employees | 102 | 18% | 147 | 21% | SAP BusinessObjects |
| 5001-10000 employees | 58 | 10% | 74 | 11% | even |
| 10,001+ employees | 121 | 21% | 160 | 23% | even |
| Segment | IBM Cognos Analytics | share | SAP BusinessObjects | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 153 | 27% | 185 | 26% | even |
| Business & finance services | 123 | 22% | 165 | 24% | even |
| Manufacturing & industry | 105 | 19% | 134 | 19% | even |
| Commerce & trade | 47 | 8% | 31 | 4% | IBM Cognos Analytics |
| Public, community & associations | 24 | 4% | 28 | 4% | even |
| Health care | 24 | 4% | 46 | 7% | SAP BusinessObjects |
| Utilities & infrastructure | 20 | 4% | 25 | 4% | even |
| Media & content | 16 | 3% | 20 | 3% | even |
| Consumer services & leisure | 15 | 3% | 16 | 2% | even |
| Transport, logistics & rental | 14 | 2% | 18 | 3% | even |
| Automotive | 10 | 2% | 13 | 2% | even |
| Property & construction | 10 | 2% | 12 | 2% | even |
| Segment | IBM Cognos Analytics | share | SAP BusinessObjects | share | Leans |
|---|---|---|---|---|---|
| United States | 383 | 68% | 415 | 59% | IBM Cognos Analytics |
| Canada | 28 | 5% | 18 | 3% | IBM Cognos Analytics |
| United Kingdom | 23 | 4% | 39 | 6% | even |
| Germany | 22 | 4% | 28 | 4% | even |
| France | 21 | 4% | 81 | 12% | SAP BusinessObjects |
| Australia | 9 | 2% | 8 | 1% | even |
| Netherlands | 9 | 2% | 12 | 2% | even |
| Switzerland | 8 | 1% | 9 | 1% | even |
| India | 6 | 1% | 10 | 1% | even |
| Austria | 5 | 1% | 8 | 1% | even |
| Denmark | 5 | 1% | – | – | outside top 12 |
| Italy | 5 | 1% | 9 | 1% | even |
| Belgium | – | – | 10 | 1% | outside top 12 |
| Segment | IBM Cognos Analytics | share | SAP BusinessObjects | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 817 | 29% | 354 | 11% | IBM Cognos Analytics |
| Data & AI | 502 | 18% | 719 | 23% | SAP BusinessObjects |
| IT operations & business systems | 280 | 10% | 768 | 24% | SAP BusinessObjects |
| Software engineering | 173 | 6% | 264 | 8% | SAP BusinessObjects |
| Product, program & project management | 168 | 6% | 88 | 3% | IBM Cognos Analytics |
| General management & consulting | 65 | 2% | 45 | 1% | even |
| Sales | 61 | 2% | 78 | 2% | even |
| Logistics warehouse and transport | 59 | 2% | 59 | 2% | even |
| Human resources | 34 | 1% | 27 | 1% | even |
| Administration & office | 24 | 1% | – | – | outside top 12 |
| Customer service & success | 23 | 1% | 26 | 1% | even |
| Legal, compliance & risk | 23 | 1% | 29 | 1% | even |
| Engineering (non-software) | – | – | 22 | 1% | outside top 12 |
The companies behind each column
Companies using IBM Cognos Analytics →
Companies using SAP BusinessObjects →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP BusinessObjects is named by 701 companies in job postings and IBM Cognos Analytics by 566; 116 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/ibm-cognos-analytics-vs-sap-businessobjects)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
IBM Cognos Analytics vs SAP BusinessObjects: questions
Which is more used, IBM Cognos Analytics or SAP BusinessObjects?
By companies naming it in their own job postings, SAP BusinessObjects (701) over IBM Cognos Analytics (566). By website-and-DNS footprint, SAP BusinessObjects (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses IBM Cognos Analytics?
28% of IBM Cognos Analytics companies have 2 to 200 employees, against 26% for SAP BusinessObjects. 50% of IBM Cognos Analytics companies have over 1,000 employees, against 54% for SAP BusinessObjects.
Do companies run both?
116 companies name both in their postings, usually IBM Cognos Analytics in marketing and SAP BusinessObjects in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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