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ISA-95 VS Poka

As of 5 November 2026, Poka is named by 101 companies and ISA-95 by 147; ISA-95 skews to companies under 200 people (21% vs 15%), Poka to companies over 1,000 (71% vs 56%).

As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: ISA-95's script and mail records show on hundreds of thousands of small sites, Poka rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

ISA-95: 2–200 employees
21%
Poka: 2–200 employees
15%
ISA-95: 1,000+ employees
56%
Poka: 1,000+ employees
71%
Postings per company, 90 days
2.0 · 2.3
Website or DNS footprint
0 · 0
147companies name ISA-95
101companies name Poka
0name both
289 · 234postings in 90 days, ISA-95 · Poka
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentISA-95sharePokashareLeans
Self-employed43%––outside top 12
2-10 employees32%33%even
11-50 employees64%44%even
51-200 employees2215%88%ISA-95
201-500 employees1611%77%ISA-95
501-1000 employees139%77%even
1001-5000 employees1712%2121%Poka
5001-10000 employees1510%77%ISA-95
10,001+ employees5135%4444%Poka
By industry
SegmentISA-95sharePokashareLeans
Manufacturing & industry7551%5756%Poka
Technology & software3020%44%ISA-95
Business & finance services1410%66%ISA-95
Utilities & infrastructure85%22%ISA-95
Automotive75%2424%Poka
Commerce & trade53%33%even
Agriculture & forestry21%––outside top 12
Media & content21%11%even
Property & construction21%––outside top 12
Public, community & associations11%11%even
Transport, logistics & rental11%11%even
Consumer services & leisure––11%outside top 12
Health care––11%outside top 12
By country
SegmentISA-95sharePokashareLeans
United States8457%5554%ISA-95
United Kingdom128%44%ISA-95
Germany75%88%Poka
Switzerland53%––outside top 12
Netherlands53%––outside top 12
Canada43%55%Poka
France43%33%even
India32%55%Poka
Poland32%22%even
Spain21%––outside top 12
Japan21%––outside top 12
Sweden21%33%even
Italy––33%outside top 12
Denmark––22%outside top 12
Australia––11%outside top 12
Belgium––11%outside top 12
Postings by team (share of each tool's postings)
SegmentISA-95sharePokashareLeans
Engineering (non-software)7523%9035%Poka
IT operations & business systems6520%––outside top 12
Sales216%21%ISA-95
Software engineering155%42%ISA-95
Data & AI134%21%ISA-95
Product, program & project management113%42%even
General management & consulting93%93%even
Administration & office10%––outside top 12
Construction and civil10%––outside top 12
Logistics warehouse and transport10%10%even
Manufacturing and production10%4116%Poka
Skilled trades and field service10%187%Poka
Quality, safety & environment––2911%outside top 12
Facilities cleaning and security––73%outside top 12
Education & training––62%outside top 12
Finance & accounting––21%outside top 12
Hospitality and food service––21%outside top 12
Human resources––10%outside top 12
Procurement and purchasing––10%outside top 12
Unclassified––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Poka is named by 101 companies in job postings and ISA-95 by 147; 0 name both. (Breaknorm, 5 November 2026, https://breaknorm.co/compare/isa-95-vs-poka)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

ISA-95 vs Poka: questions

Which is more used, ISA-95 or Poka?

By companies naming it in their own job postings, ISA-95 (147) over Poka (101). By website-and-DNS footprint, Poka (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses ISA-95?

21% of ISA-95 companies have 2 to 200 employees, against 15% for Poka. 56% of ISA-95 companies have over 1,000 employees, against 71% for Poka.

Do companies run both?

0 companies name both in their postings, usually ISA-95 in marketing and Poka in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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Every company on either tool,
with the person who owns it

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