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JSON Schema VS SOAP

As of 30 October 2026, SOAP is named by 2,740 companies and JSON Schema by 127; JSON Schema skews to companies under 200 people (34% vs 39%), SOAP to companies over 1,000 (37% vs 35%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: JSON Schema's script and mail records show on hundreds of thousands of small sites, SOAP rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

JSON Schema: 2–200 employees
34%
SOAP: 2–200 employees
39%
JSON Schema: 1,000+ employees
35%
SOAP: 1,000+ employees
37%
Postings per company, 90 days
1.9 · 3.2
Website or DNS footprint
0 · 0
127companies name JSON Schema
2,740companies name SOAP
0name both
245 · 8,721postings in 90 days, JSON Schema · SOAP
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentJSON SchemashareSOAPshareLeans
Self-employed54%281%JSON Schema
2-10 employees65%1546%even
11-50 employees1915%40815%even
51-200 employees1814%50518%SOAP
201-500 employees2016%39815%even
501-1000 employees1512%2439%JSON Schema
1001-5000 employees1512%50418%SOAP
5001-10000 employees86%1465%even
10,001+ employees2117%35413%JSON Schema
By industry
SegmentJSON SchemashareSOAPshareLeans
Technology & software6854%1,39151%JSON Schema
Business & finance services2318%55920%SOAP
Manufacturing & industry129%2569%even
Public, community & associations54%612%even
Media & content54%532%JSON Schema
Health care32%693%even
Utilities & infrastructure32%843%even
Automotive22%261%even
Consumer services & leisure22%582%even
Transport, logistics & rental22%492%even
Commerce & trade11%602%even
Hospitality & travel11%––outside top 12
Property & construction––432%outside top 12
By country
SegmentJSON SchemashareSOAPshareLeans
United States9071%1,56657%JSON Schema
United Kingdom129%1716%JSON Schema
Australia43%502%even
Canada43%823%even
Brazil32%––outside top 12
India22%1224%SOAP
Mexico22%––outside top 12
Singapore22%––outside top 12
Austria11%––outside top 12
Germany11%1536%SOAP
Denmark11%––outside top 12
France11%743%even
Poland––452%outside top 12
Netherlands––371%outside top 12
Italy––311%outside top 12
Belgium––301%outside top 12
Spain––301%outside top 12
Postings by team (share of each tool's postings)
SegmentJSON SchemashareSOAPshareLeans
Software engineering12942%8,29959%SOAP
Data & AI8828%2502%JSON Schema
IT operations & business systems206%2,60519%SOAP
Legal, compliance & risk41%––outside top 12
Engineering (non-software)31%1121%even
Product, program & project management31%1661%even
Design & UX21%––outside top 12
Sales21%761%even
Administration & office10%––outside top 12
Arts media and entertainment10%––outside top 12
Marketing & communications10%––outside top 12
Real estate and property10%––outside top 12
Healthcare clinical––3843%outside top 12
Customer service & success––831%outside top 12
General management & consulting––610%outside top 12
Quality, safety & environment––380%outside top 12
Human resources––190%outside top 12
Unclassified––180%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SOAP is named by 2,740 companies in job postings and JSON Schema by 127; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/json-schema-vs-soap)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

JSON Schema vs SOAP: questions

Which is more used, JSON Schema or SOAP?

By companies naming it in their own job postings, SOAP (2,740) over JSON Schema (127). By website-and-DNS footprint, SOAP (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses JSON Schema?

34% of JSON Schema companies have 2 to 200 employees, against 39% for SOAP. 35% of JSON Schema companies have over 1,000 employees, against 37% for SOAP.

Do companies run both?

0 companies name both in their postings, usually JSON Schema in marketing and SOAP in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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