JSON VS Microsoft Graph
As of 30 October 2026, Microsoft Graph is named by 689 companies and JSON by 4,803; JSON skews to companies under 200 people (48% vs 31%), Microsoft Graph to companies over 1,000 (42% vs 28%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: JSON's script and mail records show on hundreds of thousands of small sites, Microsoft Graph rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- JSON: 2–200 employees
- 48%
- Microsoft Graph: 2–200 employees
- 31%
- JSON: 1,000+ employees
- 28%
- Microsoft Graph: 1,000+ employees
- 42%
- Postings per company, 90 days
- 3.5 · 2.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | JSON | share | Microsoft Graph | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 44 | 1% | 7 | 1% | even |
| 2-10 employees | 301 | 6% | 32 | 5% | even |
| 11-50 employees | 932 | 19% | 70 | 10% | JSON |
| 51-200 employees | 1,092 | 23% | 113 | 16% | JSON |
| 201-500 employees | 634 | 13% | 102 | 15% | even |
| 501-1000 employees | 463 | 10% | 73 | 11% | even |
| 1001-5000 employees | 731 | 15% | 125 | 18% | Microsoft Graph |
| 5001-10000 employees | 201 | 4% | 53 | 8% | Microsoft Graph |
| 10,001+ employees | 405 | 8% | 114 | 17% | Microsoft Graph |
| Segment | JSON | share | Microsoft Graph | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 2,410 | 50% | 267 | 39% | JSON |
| Business & finance services | 989 | 21% | 158 | 23% | Microsoft Graph |
| Manufacturing & industry | 442 | 9% | 98 | 14% | Microsoft Graph |
| Commerce & trade | 136 | 3% | 21 | 3% | even |
| Media & content | 119 | 2% | 15 | 2% | even |
| Consumer services & leisure | 115 | 2% | 9 | 1% | even |
| Utilities & infrastructure | 115 | 2% | 32 | 5% | Microsoft Graph |
| Public, community & associations | 111 | 2% | 12 | 2% | even |
| Property & construction | 90 | 2% | 23 | 3% | even |
| Health care | 88 | 2% | 23 | 3% | even |
| Transport, logistics & rental | 86 | 2% | 9 | 1% | even |
| Automotive | 52 | 1% | 15 | 2% | even |
| Segment | JSON | share | Microsoft Graph | share | Leans |
|---|---|---|---|---|---|
| United States | 2,748 | 57% | 397 | 58% | even |
| United Kingdom | 324 | 7% | 55 | 8% | even |
| India | 276 | 6% | 13 | 2% | JSON |
| Germany | 271 | 6% | 56 | 8% | Microsoft Graph |
| Canada | 141 | 3% | 26 | 4% | even |
| France | 134 | 3% | 10 | 1% | even |
| Australia | 83 | 2% | 11 | 2% | even |
| Netherlands | 69 | 1% | – | – | outside top 12 |
| Spain | 57 | 1% | 9 | 1% | even |
| Italy | 56 | 1% | – | – | outside top 12 |
| Poland | 55 | 1% | – | – | outside top 12 |
| Switzerland | 51 | 1% | 11 | 2% | even |
| Belgium | – | – | 12 | 2% | outside top 12 |
| Sweden | – | – | 9 | 1% | outside top 12 |
| Norway | – | – | 8 | 1% | outside top 12 |
| Segment | JSON | share | Microsoft Graph | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 10,471 | 43% | 442 | 21% | JSON |
| IT operations & business systems | 2,376 | 10% | 910 | 44% | Microsoft Graph |
| Data & AI | 1,783 | 7% | 269 | 13% | Microsoft Graph |
| Sales | 616 | 3% | 28 | 1% | even |
| Engineering (non-software) | 567 | 2% | 47 | 2% | even |
| Product, program & project management | 515 | 2% | 31 | 1% | even |
| Customer service & success | 326 | 1% | 10 | 0% | even |
| Finance & accounting | 225 | 1% | – | – | outside top 12 |
| Quality, safety & environment | 211 | 1% | – | – | outside top 12 |
| Unclassified | 177 | 1% | – | – | outside top 12 |
| Marketing & communications | 174 | 1% | – | – | outside top 12 |
| Skilled trades and field service | 136 | 1% | 2 | 0% | even |
| General management & consulting | – | – | 5 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 4 | 0% | outside top 12 |
| Human resources | – | – | 3 | 0% | outside top 12 |
| Business development & strategy | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using JSON →
Companies using Microsoft Graph →
api specs data formats ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Graph is named by 689 companies in job postings and JSON by 4,803; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/json-vs-microsoft-graph)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
JSON vs Microsoft Graph: questions
Which is more used, JSON or Microsoft Graph?
By companies naming it in their own job postings, JSON (4,803) over Microsoft Graph (689). By website-and-DNS footprint, Microsoft Graph (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses JSON?
48% of JSON companies have 2 to 200 employees, against 31% for Microsoft Graph. 28% of JSON companies have over 1,000 employees, against 42% for Microsoft Graph.
Do companies run both?
0 companies name both in their postings, usually JSON in marketing and Microsoft Graph in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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