Breaknorm
Sign inStart free

Product

SignalsPeopleCompaniesLocal businessesMCP and API

Plays

Post engagersTeam build-outChampion movedHiring surgeNewly fundedLookalikesAll plays

Data

Coverage by countryHiring dataJob changesEmail verificationCompanies by toolWho is hiringMarket mapsOutboundCompany profilesCompare
PricingDatasetsDocsSign in
Compare · unit testing frameworks

Karma VS SpecFlow

As of 30 October 2026, SpecFlow is named by 100 companies and Karma by 248; Karma skews to companies under 200 people (46% vs 39%), SpecFlow to companies over 1,000 (34% vs 30%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Karma's script and mail records show on hundreds of thousands of small sites, SpecFlow rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Karma: 2–200 employees
46%
SpecFlow: 2–200 employees
39%
Karma: 1,000+ employees
30%
SpecFlow: 1,000+ employees
34%
Postings per company, 90 days
2.6 · 2.1
Website or DNS footprint
0 · 0
248companies name Karma
100companies name SpecFlow
0name both
636 · 215postings in 90 days, Karma · SpecFlow
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentKarmashareSpecFlowshareLeans
Self-employed42%––outside top 12
2-10 employees125%77%SpecFlow
11-50 employees5221%1212%Karma
51-200 employees5020%2020%even
201-500 employees3715%1717%SpecFlow
501-1000 employees198%1010%SpecFlow
1001-5000 employees4317%1919%even
5001-10000 employees94%55%even
10,001+ employees229%1010%even
By industry
SegmentKarmashareSpecFlowshareLeans
Technology & software14458%5757%even
Business & finance services5020%2929%SpecFlow
Manufacturing & industry229%66%Karma
Media & content104%11%Karma
Consumer services & leisure52%––outside top 12
Commerce & trade42%––outside top 12
Public, community & associations21%––outside top 12
Health care21%––outside top 12
Hospitality & travel21%––outside top 12
Property & construction21%11%even
Transport, logistics & rental21%55%SpecFlow
Utilities & infrastructure21%11%even
By country
SegmentKarmashareSpecFlowshareLeans
United States13454%6464%SpecFlow
United Kingdom198%1313%SpecFlow
Germany156%11%Karma
India156%33%Karma
France125%––outside top 12
Spain73%––outside top 12
Brazil42%––outside top 12
Canada42%––outside top 12
Italy42%––outside top 12
Romania42%––outside top 12
Australia31%22%even
Mexico31%––outside top 12
Netherlands––55%outside top 12
Switzerland––22%outside top 12
Poland––22%outside top 12
Sweden––22%outside top 12
United Arab Emirates––11%outside top 12
Argentina––11%outside top 12
Bulgaria––11%outside top 12
Postings by team (share of each tool's postings)
SegmentKarmashareSpecFlowshareLeans
Software engineering83782%26982%even
Sales434%––outside top 12
General management & consulting232%––outside top 12
Design & UX151%––outside top 12
IT operations & business systems91%10%even
Marketing & communications91%31%even
Retail & store operations81%––outside top 12
Customer service & success61%––outside top 12
Data & AI50%21%even
Arts media and entertainment20%––outside top 12
Business development & strategy20%––outside top 12
Engineering (non-software)20%206%SpecFlow
Quality, safety & environment––82%outside top 12
Product, program & project management––41%outside top 12
Unclassified––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SpecFlow is named by 100 companies in job postings and Karma by 248; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/karma-test-runner-vs-specflow)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Karma vs SpecFlow: questions

Which is more used, Karma or SpecFlow?

By companies naming it in their own job postings, Karma (248) over SpecFlow (100). By website-and-DNS footprint, SpecFlow (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Karma?

46% of Karma companies have 2 to 200 employees, against 39% for SpecFlow. 30% of Karma companies have over 1,000 employees, against 34% for SpecFlow.

Do companies run both?

0 companies name both in their postings, usually Karma in marketing and SpecFlow in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

Get either list your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Every company on either tool,
with the person who owns it

Filter on Karma or SpecFlow. Start free, no card.

  1. 01Sign up, no card
  2. 02Connect Claude, ChatGPT or an API key
  3. 03Ask for your market