Kinaxis RapidResponse VS Retail Link
As of 4 November 2026, Retail Link is named by 124 companies and Kinaxis RapidResponse by 311; Kinaxis RapidResponse skews to companies under 200 people (14% vs 27%), Retail Link to companies over 1,000 (49% vs 68%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Kinaxis RapidResponse's script and mail records show on hundreds of thousands of small sites, Retail Link rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Kinaxis RapidResponse: 2–200 employees
- 14%
- Retail Link: 2–200 employees
- 27%
- Kinaxis RapidResponse: 1,000+ employees
- 68%
- Retail Link: 1,000+ employees
- 49%
- Postings per company, 90 days
- 4.6 · 1.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Kinaxis RapidResponse | share | Retail Link | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 3 | 2% | even |
| 2-10 employees | 8 | 3% | 3 | 2% | even |
| 11-50 employees | 17 | 5% | 12 | 10% | Retail Link |
| 51-200 employees | 19 | 6% | 18 | 15% | Retail Link |
| 201-500 employees | 27 | 9% | 11 | 9% | even |
| 501-1000 employees | 28 | 9% | 16 | 13% | Retail Link |
| 1001-5000 employees | 66 | 21% | 30 | 24% | Retail Link |
| 5001-10000 employees | 23 | 7% | 5 | 4% | Kinaxis RapidResponse |
| 10,001+ employees | 121 | 39% | 26 | 21% | Kinaxis RapidResponse |
| Segment | Kinaxis RapidResponse | share | Retail Link | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 187 | 60% | 74 | 60% | even |
| Technology & software | 36 | 12% | 3 | 2% | Kinaxis RapidResponse |
| Commerce & trade | 28 | 9% | 20 | 16% | Retail Link |
| Business & finance services | 24 | 8% | 16 | 13% | Retail Link |
| Health care | 7 | 2% | 1 | 1% | even |
| Utilities & infrastructure | 7 | 2% | – | – | outside top 12 |
| Transport, logistics & rental | 5 | 2% | 1 | 1% | even |
| Automotive | 3 | 1% | 1 | 1% | even |
| Public, community & associations | 3 | 1% | 2 | 2% | even |
| Hospitality & travel | 3 | 1% | – | – | outside top 12 |
| Media & content | 3 | 1% | – | – | outside top 12 |
| Agriculture & forestry | 2 | 1% | 5 | 4% | Retail Link |
| Consumer services & leisure | – | – | 1 | 1% | outside top 12 |
| Segment | Kinaxis RapidResponse | share | Retail Link | share | Leans |
|---|---|---|---|---|---|
| United States | 212 | 68% | 94 | 76% | Retail Link |
| United Kingdom | 17 | 5% | 5 | 4% | even |
| Germany | 14 | 5% | 2 | 2% | Kinaxis RapidResponse |
| Canada | 11 | 4% | 14 | 11% | Retail Link |
| France | 7 | 2% | – | – | outside top 12 |
| Denmark | 6 | 2% | – | – | outside top 12 |
| Sweden | 4 | 1% | 1 | 1% | even |
| Switzerland | 3 | 1% | – | – | outside top 12 |
| Italy | 3 | 1% | 1 | 1% | even |
| Poland | 3 | 1% | – | – | outside top 12 |
| Australia | 2 | 1% | 1 | 1% | even |
| India | 2 | 1% | – | – | outside top 12 |
| Brazil | – | – | 1 | 1% | outside top 12 |
| CR | – | – | 1 | 1% | outside top 12 |
| Spain | – | – | 1 | 1% | outside top 12 |
| Netherlands | – | – | 1 | 1% | outside top 12 |
| Segment | Kinaxis RapidResponse | share | Retail Link | share | Leans |
|---|---|---|---|---|---|
| Logistics warehouse and transport | 619 | 36% | 15 | 7% | Kinaxis RapidResponse |
| IT operations & business systems | 180 | 11% | 2 | 1% | Kinaxis RapidResponse |
| Product, program & project management | 134 | 8% | 1 | 0% | Kinaxis RapidResponse |
| General management & consulting | 77 | 5% | 1 | 0% | Kinaxis RapidResponse |
| Data & AI | 51 | 3% | 3 | 1% | even |
| Software engineering | 51 | 3% | – | – | outside top 12 |
| Sales | 49 | 3% | 74 | 36% | Retail Link |
| Procurement and purchasing | 27 | 2% | 17 | 8% | Retail Link |
| Business development & strategy | 16 | 1% | 3 | 1% | even |
| Customer service & success | 14 | 1% | 8 | 4% | Retail Link |
| Marketing & communications | 13 | 1% | 6 | 3% | Retail Link |
| Engineering (non-software) | 12 | 1% | 2 | 1% | even |
| Unclassified | 6 | 0% | – | – | outside top 12 |
| Finance & accounting | 5 | 0% | 13 | 6% | Retail Link |
| Education & training | 2 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 2 | 0% | – | – | outside top 12 |
| Administration & office | 1 | 0% | – | – | outside top 12 |
| Facilities cleaning and security | 1 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 1 | 0% | – | – | outside top 12 |
| Skilled trades and field service | 1 | 0% | – | – | outside top 12 |
| Retail & store operations | – | – | 3 | 1% | outside top 12 |
The companies behind each column
Companies using Kinaxis RapidResponse →
Companies using Retail Link →
supply chain planning ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Retail Link is named by 124 companies in job postings and Kinaxis RapidResponse by 311; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/kinaxis-vs-retail-link)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Kinaxis RapidResponse vs Retail Link: questions
Which is more used, Kinaxis RapidResponse or Retail Link?
By companies naming it in their own job postings, Kinaxis RapidResponse (311) over Retail Link (124). By website-and-DNS footprint, Retail Link (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Kinaxis RapidResponse?
14% of Kinaxis RapidResponse companies have 2 to 200 employees, against 27% for Retail Link. 68% of Kinaxis RapidResponse companies have over 1,000 employees, against 49% for Retail Link.
Do companies run both?
0 companies name both in their postings, usually Kinaxis RapidResponse in marketing and Retail Link in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Kinaxis RapidResponse or Retail Link. Start free, no card.