LinkedIn VS TikTok
As of 4 November 2026, TikTok is named by 6,114 companies and LinkedIn by 12,736; LinkedIn skews to companies under 200 people (62% vs 59%), TikTok to companies over 1,000 (15% vs 15%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: LinkedIn's script and mail records show on hundreds of thousands of small sites, TikTok rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- LinkedIn: 2–200 employees
- 62%
- TikTok: 2–200 employees
- 59%
- LinkedIn: 1,000+ employees
- 15%
- TikTok: 1,000+ employees
- 15%
- Postings per company, 90 days
- 2.1 · 2.4
- Website or DNS footprint
- 38,544 · 23,443
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | share | TikTok | share | Leans | |
|---|---|---|---|---|---|
| Self-employed | 591 | 5% | 480 | 8% | TikTok |
| 2-10 employees | 2,077 | 16% | 981 | 16% | even |
| 11-50 employees | 2,957 | 23% | 1,374 | 22% | even |
| 51-200 employees | 2,819 | 22% | 1,269 | 21% | even |
| 201-500 employees | 1,518 | 12% | 708 | 12% | even |
| 501-1000 employees | 852 | 7% | 404 | 7% | even |
| 1001-5000 employees | 1,075 | 8% | 508 | 8% | even |
| 5001-10000 employees | 289 | 2% | 130 | 2% | even |
| 10,001+ employees | 558 | 4% | 260 | 4% | even |
| Segment | share | TikTok | share | Leans | |
|---|---|---|---|---|---|
| Technology & software | 4,304 | 34% | 851 | 14% | |
| Business & finance services | 3,077 | 24% | 1,505 | 25% | even |
| Manufacturing & industry | 1,108 | 9% | 493 | 8% | even |
| Consumer services & leisure | 887 | 7% | 555 | 9% | TikTok |
| Public, community & associations | 631 | 5% | 317 | 5% | even |
| Property & construction | 583 | 5% | 212 | 3% | even |
| Media & content | 520 | 4% | 642 | 11% | TikTok |
| Commerce & trade | 477 | 4% | 850 | 14% | TikTok |
| Health care | 338 | 3% | 180 | 3% | even |
| Transport, logistics & rental | 227 | 2% | 70 | 1% | even |
| Hospitality & travel | 203 | 2% | 229 | 4% | TikTok |
| Utilities & infrastructure | 201 | 2% | – | – | outside top 12 |
| Automotive | – | – | 143 | 2% | outside top 12 |
| Segment | share | TikTok | share | Leans | |
|---|---|---|---|---|---|
| United States | 6,243 | 49% | 2,733 | 45% | |
| Germany | 1,388 | 11% | 885 | 14% | TikTok |
| United Kingdom | 913 | 7% | 419 | 7% | even |
| India | 561 | 4% | – | – | outside top 12 |
| France | 548 | 4% | 224 | 4% | even |
| Netherlands | 358 | 3% | 197 | 3% | even |
| Canada | 309 | 2% | 144 | 2% | even |
| Australia | 179 | 1% | 88 | 1% | even |
| Brazil | 141 | 1% | 87 | 1% | even |
| Poland | 125 | 1% | 67 | 1% | even |
| Italy | 123 | 1% | 62 | 1% | even |
| Belgium | 111 | 1% | – | – | outside top 12 |
| Singapore | – | – | 73 | 1% | outside top 12 |
| Spain | – | – | 63 | 1% | outside top 12 |
| Segment | share | TikTok | share | Leans | |
|---|---|---|---|---|---|
| Marketing & communications | 15,313 | 43% | 12,474 | 66% | TikTok |
| Sales | 6,859 | 19% | 326 | 2% | |
| Human resources | 4,305 | 12% | 86 | 0% | |
| Business development & strategy | 1,420 | 4% | 170 | 1% | |
| Education & training | 1,041 | 3% | 29 | 0% | |
| Design & UX | 641 | 2% | 807 | 4% | TikTok |
| Arts media and entertainment | 429 | 1% | 1,586 | 8% | TikTok |
| Administration & office | 342 | 1% | 98 | 1% | even |
| Software engineering | 272 | 1% | 109 | 1% | even |
| Unclassified | 265 | 1% | 137 | 1% | even |
| Product, program & project management | 187 | 1% | 127 | 1% | even |
| Customer service & success | 177 | 1% | 104 | 1% | even |
| Finance & accounting | 177 | 1% | 24 | 0% | even |
| Real estate and property | 150 | 0% | 164 | 1% | even |
| Data & AI | 149 | 0% | 164 | 1% | even |
| General management & consulting | 116 | 0% | 30 | 0% | even |
| IT operations & business systems | 113 | 0% | 18 | 0% | even |
| Travel, leisure & events | 102 | 0% | 67 | 0% | even |
| Social care and community | 54 | 0% | 56 | 0% | even |
| Healthcare clinical | 37 | 0% | 5 | 0% | even |
| Retail & store operations | 37 | 0% | 128 | 1% | even |
| Legal, compliance & risk | 32 | 0% | 17 | 0% | even |
| Procurement and purchasing | 28 | 0% | – | – | outside top 12 |
| Research and science | 22 | 0% | 7 | 0% | even |
| Quality, safety & environment | 21 | 0% | – | – | outside top 12 |
| Healthcare support and caregiving | 20 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 18 | 0% | 8 | 0% | even |
| Logistics warehouse and transport | 16 | 0% | 19 | 0% | even |
| Construction and civil | 10 | 0% | 7 | 0% | even |
| Manufacturing and production | 10 | 0% | 18 | 0% | even |
| Hospitality and food service | – | – | 36 | 0% | outside top 12 |
| Skilled trades and field service | – | – | 30 | 0% | outside top 12 |
| Personal care and wellness | – | – | 14 | 0% | outside top 12 |
The companies behind each column
Companies using LinkedIn →
Companies using TikTok →
Professional networks ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
TikTok is named by 6,114 companies in job postings and LinkedIn by 12,736; 2,869 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/linkedin-vs-tiktok)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
LinkedIn vs TikTok: questions
Which is more used, LinkedIn or TikTok?
By companies naming it in their own job postings, LinkedIn (12,736) over TikTok (6,114). By website-and-DNS footprint, LinkedIn (38,544 vs 23,443), because its scripts and mail records sit on many small company sites.
Who chooses LinkedIn?
62% of LinkedIn companies have 2 to 200 employees, against 59% for TikTok. 15% of LinkedIn companies have over 1,000 employees, against 15% for TikTok.
Do companies run both?
2,869 companies name both in their postings, usually LinkedIn in marketing and TikTok in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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