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Liquid VS Sass

As of 4 November 2026, Sass is named by 1,639 companies and Liquid by 408; Liquid skews to companies under 200 people (57% vs 66%), Sass to companies over 1,000 (16% vs 18%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Liquid's script and mail records show on hundreds of thousands of small sites, Sass rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Liquid: 2–200 employees
57%
Sass: 2–200 employees
66%
Liquid: 1,000+ employees
18%
Sass: 1,000+ employees
16%
Postings per company, 90 days
1.8 · 1.6
Website or DNS footprint
0 · 0
408companies name Liquid
1,639companies name Sass
32name both
733 · 2,569postings in 90 days, Liquid · Sass
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentLiquidshareSassshareLeans
Self-employed205%553%even
2-10 employees4411%19212%even
11-50 employees10025%51031%Sass
51-200 employees8922%37323%even
201-500 employees5313%1549%Liquid
501-1000 employees277%895%even
1001-5000 employees4411%1419%Liquid
5001-10000 employees113%382%even
10,001+ employees205%875%even
By industry
SegmentLiquidshareSassshareLeans
Technology & software16540%89955%Sass
Business & finance services7819%41826%Sass
Commerce & trade6315%493%Liquid
Manufacturing & industry359%694%Liquid
Consumer services & leisure225%352%Liquid
Media & content133%664%even
Health care92%121%even
Public, community & associations72%262%even
Transport, logistics & rental41%141%even
Utilities & infrastructure41%171%even
Hospitality & travel31%121%even
Automotive20%111%even
By country
SegmentLiquidshareSassshareLeans
United States20350%76547%Liquid
Germany389%1398%even
United Kingdom338%1187%even
India328%845%Liquid
Canada133%342%even
Australia82%221%even
France82%423%even
Netherlands82%433%even
Poland51%463%even
Switzerland41%––outside top 12
Denmark31%––outside top 12
United Arab Emirates20%––outside top 12
Italy––382%outside top 12
Spain––191%outside top 12
Belgium––181%outside top 12
Postings by team (share of each tool's postings)
SegmentLiquidshareSassshareLeans
Software engineering43346%3,65584%Sass
Marketing & communications18520%210%Liquid
IT operations & business systems253%291%even
Sales222%60%Liquid
Product, program & project management212%130%even
Engineering (non-software)192%160%even
Customer service & success172%40%even
Data & AI141%301%even
Quality, safety & environment81%110%even
Design & UX71%1784%Sass
Unclassified40%120%even
General management & consulting20%10%even
Research and science20%140%even
Retail & store operations20%20%even
Skilled trades and field service20%––outside top 12
Social care and community20%––outside top 12
Business development & strategy10%40%even
Construction and civil10%––outside top 12
Healthcare clinical10%20%even
Human resources10%30%even
Manufacturing and production10%––outside top 12
Education & training––80%outside top 12
Finance & accounting––80%outside top 12
Administration & office––40%outside top 12
Arts media and entertainment––20%outside top 12
Legal, compliance & risk––10%outside top 12
Logistics warehouse and transport––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Sass is named by 1,639 companies in job postings and Liquid by 408; 32 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/liquid-vs-sass)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Liquid vs Sass: questions

Which is more used, Liquid or Sass?

By companies naming it in their own job postings, Sass (1,639) over Liquid (408). By website-and-DNS footprint, Sass (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Liquid?

57% of Liquid companies have 2 to 200 employees, against 66% for Sass. 18% of Liquid companies have over 1,000 employees, against 16% for Sass.

Do companies run both?

32 companies name both in their postings, usually Liquid in marketing and Sass in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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