Looker Studio VS LookML
As of 30 October 2026, LookML is named by 156 companies and Looker Studio by 1,408; Looker Studio skews to companies under 200 people (54% vs 42%), LookML to companies over 1,000 (32% vs 23%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Looker Studio's script and mail records show on hundreds of thousands of small sites, LookML rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Looker Studio: 2–200 employees
- 54%
- LookML: 2–200 employees
- 42%
- Looker Studio: 1,000+ employees
- 23%
- LookML: 1,000+ employees
- 32%
- Postings per company, 90 days
- 2.0 · 1.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Looker Studio | share | LookML | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 17 | 1% | 1 | 1% | even |
| 2-10 employees | 109 | 8% | 6 | 4% | Looker Studio |
| 11-50 employees | 365 | 26% | 19 | 12% | Looker Studio |
| 51-200 employees | 287 | 20% | 40 | 26% | LookML |
| 201-500 employees | 205 | 15% | 24 | 15% | even |
| 501-1000 employees | 106 | 8% | 16 | 10% | LookML |
| 1001-5000 employees | 160 | 11% | 32 | 21% | LookML |
| 5001-10000 employees | 42 | 3% | 6 | 4% | even |
| 10,001+ employees | 117 | 8% | 12 | 8% | even |
| Segment | Looker Studio | share | LookML | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 516 | 37% | 26 | 17% | Looker Studio |
| Technology & software | 341 | 24% | 85 | 54% | LookML |
| Commerce & trade | 87 | 6% | 10 | 6% | even |
| Media & content | 82 | 6% | 6 | 4% | even |
| Manufacturing & industry | 80 | 6% | 9 | 6% | even |
| Consumer services & leisure | 77 | 5% | 4 | 3% | Looker Studio |
| Public, community & associations | 45 | 3% | 2 | 1% | even |
| Health care | 38 | 3% | 4 | 3% | even |
| Hospitality & travel | 38 | 3% | – | – | outside top 12 |
| Utilities & infrastructure | 34 | 2% | – | – | outside top 12 |
| Property & construction | 28 | 2% | 2 | 1% | even |
| Transport, logistics & rental | 23 | 2% | 4 | 3% | even |
| Automotive | – | – | 2 | 1% | outside top 12 |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Segment | Looker Studio | share | LookML | share | Leans |
|---|---|---|---|---|---|
| United States | 632 | 45% | 97 | 62% | LookML |
| United Kingdom | 109 | 8% | 14 | 9% | even |
| Germany | 99 | 7% | 4 | 3% | Looker Studio |
| France | 66 | 5% | 5 | 3% | even |
| Brazil | 60 | 4% | 2 | 1% | Looker Studio |
| Poland | 44 | 3% | 3 | 2% | even |
| Spain | 40 | 3% | – | – | outside top 12 |
| India | 40 | 3% | 5 | 3% | even |
| Canada | 31 | 2% | 2 | 1% | even |
| Italy | 29 | 2% | – | – | outside top 12 |
| Netherlands | 28 | 2% | – | – | outside top 12 |
| Belgium | 25 | 2% | – | – | outside top 12 |
| Japan | – | – | 3 | 2% | outside top 12 |
| Australia | – | – | 2 | 1% | outside top 12 |
| Switzerland | – | – | 2 | 1% | outside top 12 |
| Denmark | – | – | 2 | 1% | outside top 12 |
| Segment | Looker Studio | share | LookML | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 1,778 | 45% | 1 | 0% | Looker Studio |
| Data & AI | 829 | 21% | 263 | 74% | LookML |
| Software engineering | 130 | 3% | 24 | 7% | LookML |
| Sales | 110 | 3% | 9 | 3% | even |
| Product, program & project management | 102 | 3% | 7 | 2% | even |
| IT operations & business systems | 75 | 2% | 11 | 3% | even |
| Finance & accounting | 69 | 2% | 1 | 0% | even |
| Logistics warehouse and transport | 52 | 1% | – | – | outside top 12 |
| General management & consulting | 35 | 1% | – | – | outside top 12 |
| Business development & strategy | 29 | 1% | – | – | outside top 12 |
| Customer service & success | 20 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 19 | 0% | – | – | outside top 12 |
| Human resources | – | – | 2 | 1% | outside top 12 |
| Legal, compliance & risk | – | – | 1 | 0% | outside top 12 |
| Retail & store operations | – | – | 1 | 0% | outside top 12 |
| Unclassified | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Looker Studio →
Companies using LookML →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
LookML is named by 156 companies in job postings and Looker Studio by 1,408; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/looker-studio-vs-lookml)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Looker Studio vs LookML: questions
Which is more used, Looker Studio or LookML?
By companies naming it in their own job postings, Looker Studio (1,408) over LookML (156). By website-and-DNS footprint, LookML (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Looker Studio?
54% of Looker Studio companies have 2 to 200 employees, against 42% for LookML. 23% of Looker Studio companies have over 1,000 employees, against 32% for LookML.
Do companies run both?
0 companies name both in their postings, usually Looker Studio in marketing and LookML in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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