Looker Studio VS Microsoft Power Pivot
As of 30 October 2026, Microsoft Power Pivot is named by 319 companies and Looker Studio by 1,408; Looker Studio skews to companies under 200 people (54% vs 18%), Microsoft Power Pivot to companies over 1,000 (55% vs 23%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Looker Studio's script and mail records show on hundreds of thousands of small sites, Microsoft Power Pivot rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Looker Studio: 2–200 employees
- 54%
- Microsoft Power Pivot: 2–200 employees
- 18%
- Looker Studio: 1,000+ employees
- 23%
- Microsoft Power Pivot: 1,000+ employees
- 55%
- Postings per company, 90 days
- 2.0 · 1.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Looker Studio | share | Microsoft Power Pivot | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 17 | 1% | 3 | 1% | even |
| 2-10 employees | 109 | 8% | 10 | 3% | Looker Studio |
| 11-50 employees | 365 | 26% | 17 | 5% | Looker Studio |
| 51-200 employees | 287 | 20% | 29 | 9% | Looker Studio |
| 201-500 employees | 205 | 15% | 45 | 14% | even |
| 501-1000 employees | 106 | 8% | 38 | 12% | Microsoft Power Pivot |
| 1001-5000 employees | 160 | 11% | 70 | 22% | Microsoft Power Pivot |
| 5001-10000 employees | 42 | 3% | 30 | 9% | Microsoft Power Pivot |
| 10,001+ employees | 117 | 8% | 77 | 24% | Microsoft Power Pivot |
| Segment | Looker Studio | share | Microsoft Power Pivot | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 516 | 37% | 77 | 24% | Looker Studio |
| Technology & software | 341 | 24% | 51 | 16% | Looker Studio |
| Commerce & trade | 87 | 6% | 23 | 7% | even |
| Media & content | 82 | 6% | – | – | outside top 12 |
| Manufacturing & industry | 80 | 6% | 79 | 25% | Microsoft Power Pivot |
| Consumer services & leisure | 77 | 5% | 11 | 3% | Looker Studio |
| Public, community & associations | 45 | 3% | 9 | 3% | even |
| Health care | 38 | 3% | 12 | 4% | even |
| Hospitality & travel | 38 | 3% | – | – | outside top 12 |
| Utilities & infrastructure | 34 | 2% | 18 | 6% | Microsoft Power Pivot |
| Property & construction | 28 | 2% | 5 | 2% | even |
| Transport, logistics & rental | 23 | 2% | 10 | 3% | even |
| Automotive | – | – | 12 | 4% | outside top 12 |
| Agriculture & forestry | – | – | 4 | 1% | outside top 12 |
| Segment | Looker Studio | share | Microsoft Power Pivot | share | Leans |
|---|---|---|---|---|---|
| United States | 632 | 45% | 170 | 53% | Microsoft Power Pivot |
| United Kingdom | 109 | 8% | 20 | 6% | even |
| Germany | 99 | 7% | 26 | 8% | even |
| France | 66 | 5% | 12 | 4% | even |
| Brazil | 60 | 4% | 4 | 1% | Looker Studio |
| Poland | 44 | 3% | 9 | 3% | even |
| Spain | 40 | 3% | 4 | 1% | even |
| India | 40 | 3% | 4 | 1% | even |
| Canada | 31 | 2% | 12 | 4% | even |
| Italy | 29 | 2% | – | – | outside top 12 |
| Netherlands | 28 | 2% | – | – | outside top 12 |
| Belgium | 25 | 2% | – | – | outside top 12 |
| Switzerland | – | – | 6 | 2% | outside top 12 |
| Austria | – | – | 4 | 1% | outside top 12 |
| Australia | – | – | 3 | 1% | outside top 12 |
| Segment | Looker Studio | share | Microsoft Power Pivot | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 1,778 | 45% | – | – | outside top 12 |
| Data & AI | 829 | 21% | 168 | 21% | even |
| Software engineering | 130 | 3% | – | – | outside top 12 |
| Sales | 110 | 3% | 15 | 2% | even |
| Product, program & project management | 102 | 3% | 20 | 2% | even |
| IT operations & business systems | 75 | 2% | 73 | 9% | Microsoft Power Pivot |
| Finance & accounting | 69 | 2% | 261 | 32% | Microsoft Power Pivot |
| Logistics warehouse and transport | 52 | 1% | 28 | 3% | Microsoft Power Pivot |
| General management & consulting | 35 | 1% | 7 | 1% | even |
| Business development & strategy | 29 | 1% | 19 | 2% | even |
| Customer service & success | 20 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 19 | 0% | 7 | 1% | even |
| Human resources | – | – | 13 | 2% | outside top 12 |
| Quality, safety & environment | – | – | 12 | 1% | outside top 12 |
| Procurement and purchasing | – | – | 10 | 1% | outside top 12 |
The companies behind each column
Companies using Looker Studio →
Companies using Microsoft Power Pivot →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Power Pivot is named by 319 companies in job postings and Looker Studio by 1,408; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/looker-studio-vs-microsoft-power-pivot)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Looker Studio vs Microsoft Power Pivot: questions
Which is more used, Looker Studio or Microsoft Power Pivot?
By companies naming it in their own job postings, Looker Studio (1,408) over Microsoft Power Pivot (319). By website-and-DNS footprint, Microsoft Power Pivot (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Looker Studio?
54% of Looker Studio companies have 2 to 200 employees, against 18% for Microsoft Power Pivot. 23% of Looker Studio companies have over 1,000 employees, against 55% for Microsoft Power Pivot.
Do companies run both?
0 companies name both in their postings, usually Looker Studio in marketing and Microsoft Power Pivot in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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