Looker Studio VS Oracle Transactional Business Intelligence
As of 30 October 2026, Oracle Transactional Business Intelligence is named by 248 companies and Looker Studio by 1,408; Looker Studio skews to companies under 200 people (54% vs 22%), Oracle Transactional Business Intelligence to companies over 1,000 (59% vs 23%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Looker Studio's script and mail records show on hundreds of thousands of small sites, Oracle Transactional Business Intelligence rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Looker Studio: 2–200 employees
- 54%
- Oracle Transactional Business Intelligence: 2–200 employees
- 22%
- Looker Studio: 1,000+ employees
- 23%
- Oracle Transactional Business Intelligence: 1,000+ employees
- 59%
- Postings per company, 90 days
- 2.0 · 3.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Looker Studio | share | Oracle Transactional Business Intelligence | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 17 | 1% | 2 | 1% | even |
| 2-10 employees | 109 | 8% | 11 | 4% | Looker Studio |
| 11-50 employees | 365 | 26% | 19 | 8% | Looker Studio |
| 51-200 employees | 287 | 20% | 24 | 10% | Looker Studio |
| 201-500 employees | 205 | 15% | 26 | 10% | Looker Studio |
| 501-1000 employees | 106 | 8% | 20 | 8% | even |
| 1001-5000 employees | 160 | 11% | 58 | 23% | Oracle Transactional Business Intelligence |
| 5001-10000 employees | 42 | 3% | 31 | 13% | Oracle Transactional Business Intelligence |
| 10,001+ employees | 117 | 8% | 57 | 23% | Oracle Transactional Business Intelligence |
| Segment | Looker Studio | share | Oracle Transactional Business Intelligence | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 516 | 37% | 46 | 19% | Looker Studio |
| Technology & software | 341 | 24% | 81 | 33% | Oracle Transactional Business Intelligence |
| Commerce & trade | 87 | 6% | 14 | 6% | even |
| Media & content | 82 | 6% | 9 | 4% | Looker Studio |
| Manufacturing & industry | 80 | 6% | 36 | 15% | Oracle Transactional Business Intelligence |
| Consumer services & leisure | 77 | 5% | 5 | 2% | Looker Studio |
| Public, community & associations | 45 | 3% | – | – | outside top 12 |
| Health care | 38 | 3% | 15 | 6% | Oracle Transactional Business Intelligence |
| Hospitality & travel | 38 | 3% | 6 | 2% | even |
| Utilities & infrastructure | 34 | 2% | 9 | 4% | even |
| Property & construction | 28 | 2% | 13 | 5% | Oracle Transactional Business Intelligence |
| Transport, logistics & rental | 23 | 2% | 6 | 2% | even |
| Automotive | – | – | 4 | 2% | outside top 12 |
| Segment | Looker Studio | share | Oracle Transactional Business Intelligence | share | Leans |
|---|---|---|---|---|---|
| United States | 632 | 45% | 174 | 70% | Oracle Transactional Business Intelligence |
| United Kingdom | 109 | 8% | 22 | 9% | even |
| Germany | 99 | 7% | 2 | 1% | Looker Studio |
| France | 66 | 5% | 2 | 1% | Looker Studio |
| Brazil | 60 | 4% | – | – | outside top 12 |
| Poland | 44 | 3% | – | – | outside top 12 |
| Spain | 40 | 3% | – | – | outside top 12 |
| India | 40 | 3% | 7 | 3% | even |
| Canada | 31 | 2% | 7 | 3% | even |
| Italy | 29 | 2% | – | – | outside top 12 |
| Netherlands | 28 | 2% | – | – | outside top 12 |
| Belgium | 25 | 2% | – | – | outside top 12 |
| Australia | – | – | 6 | 2% | outside top 12 |
| United Arab Emirates | – | – | 5 | 2% | outside top 12 |
| Switzerland | – | – | 2 | 1% | outside top 12 |
| EG | – | – | 2 | 1% | outside top 12 |
| Singapore | – | – | 2 | 1% | outside top 12 |
| TH | – | – | 2 | 1% | outside top 12 |
| Segment | Looker Studio | share | Oracle Transactional Business Intelligence | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 1,778 | 45% | – | – | outside top 12 |
| Data & AI | 829 | 21% | 44 | 4% | Looker Studio |
| Software engineering | 130 | 3% | 88 | 8% | Oracle Transactional Business Intelligence |
| Sales | 110 | 3% | – | – | outside top 12 |
| Product, program & project management | 102 | 3% | 17 | 2% | even |
| IT operations & business systems | 75 | 2% | 731 | 68% | Oracle Transactional Business Intelligence |
| Finance & accounting | 69 | 2% | 9 | 1% | even |
| Logistics warehouse and transport | 52 | 1% | 3 | 0% | even |
| General management & consulting | 35 | 1% | 4 | 0% | even |
| Business development & strategy | 29 | 1% | – | – | outside top 12 |
| Customer service & success | 20 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 19 | 0% | 1 | 0% | even |
| Human resources | – | – | 28 | 3% | outside top 12 |
| Procurement and purchasing | – | – | 3 | 0% | outside top 12 |
| Unclassified | – | – | 2 | 0% | outside top 12 |
| Healthcare clinical | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Looker Studio →
Companies using Oracle Transactional Business Intelligence →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Oracle Transactional Business Intelligence is named by 248 companies in job postings and Looker Studio by 1,408; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/looker-studio-vs-oracle-otbi)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Looker Studio vs Oracle Transactional Business Intelligence: questions
Which is more used, Looker Studio or Oracle Transactional Business Intelligence?
By companies naming it in their own job postings, Looker Studio (1,408) over Oracle Transactional Business Intelligence (248). By website-and-DNS footprint, Oracle Transactional Business Intelligence (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Looker Studio?
54% of Looker Studio companies have 2 to 200 employees, against 22% for Oracle Transactional Business Intelligence. 23% of Looker Studio companies have over 1,000 employees, against 59% for Oracle Transactional Business Intelligence.
Do companies run both?
0 companies name both in their postings, usually Looker Studio in marketing and Oracle Transactional Business Intelligence in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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