Looker Studio VS SAP BusinessObjects
As of 5 November 2026, SAP BusinessObjects is named by 987 companies and Looker Studio by 2,039; Looker Studio skews to companies under 200 people (52% vs 25%), SAP BusinessObjects to companies over 1,000 (54% vs 23%).
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Looker Studio's script and mail records show on hundreds of thousands of small sites, SAP BusinessObjects rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Looker Studio: 2–200 employees
- 52%
- SAP BusinessObjects: 2–200 employees
- 25%
- Looker Studio: 1,000+ employees
- 23%
- SAP BusinessObjects: 1,000+ employees
- 54%
- Postings per company, 90 days
- 1.8 · 2.5
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Looker Studio | share | SAP BusinessObjects | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 62 | 3% | 16 | 2% | even |
| 2-10 employees | 210 | 10% | 51 | 5% | Looker Studio |
| 11-50 employees | 438 | 21% | 76 | 8% | Looker Studio |
| 51-200 employees | 406 | 20% | 124 | 13% | Looker Studio |
| 201-500 employees | 297 | 15% | 97 | 10% | Looker Studio |
| 501-1000 employees | 158 | 8% | 93 | 9% | even |
| 1001-5000 employees | 236 | 12% | 202 | 20% | SAP BusinessObjects |
| 5001-10000 employees | 66 | 3% | 102 | 10% | SAP BusinessObjects |
| 10,001+ employees | 166 | 8% | 226 | 23% | SAP BusinessObjects |
| Segment | Looker Studio | share | SAP BusinessObjects | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 733 | 36% | 236 | 24% | Looker Studio |
| Technology & software | 461 | 23% | 252 | 26% | SAP BusinessObjects |
| Commerce & trade | 162 | 8% | 51 | 5% | Looker Studio |
| Consumer services & leisure | 139 | 7% | 31 | 3% | Looker Studio |
| Media & content | 131 | 6% | 28 | 3% | Looker Studio |
| Manufacturing & industry | 111 | 5% | 167 | 17% | SAP BusinessObjects |
| Public, community & associations | 63 | 3% | 47 | 5% | even |
| Hospitality & travel | 51 | 3% | – | – | outside top 12 |
| Health care | 48 | 2% | 70 | 7% | SAP BusinessObjects |
| Property & construction | 42 | 2% | 18 | 2% | even |
| Utilities & infrastructure | 37 | 2% | 30 | 3% | even |
| Transport, logistics & rental | 31 | 2% | 26 | 3% | even |
| Automotive | – | – | 20 | 2% | outside top 12 |
| Segment | Looker Studio | share | SAP BusinessObjects | share | Leans |
|---|---|---|---|---|---|
| United States | 845 | 41% | 559 | 57% | SAP BusinessObjects |
| United Kingdom | 150 | 7% | 53 | 5% | even |
| Germany | 135 | 7% | 31 | 3% | Looker Studio |
| Brazil | 109 | 5% | – | – | outside top 12 |
| France | 93 | 5% | 107 | 11% | SAP BusinessObjects |
| India | 67 | 3% | 15 | 2% | even |
| Spain | 53 | 3% | – | – | outside top 12 |
| Poland | 53 | 3% | – | – | outside top 12 |
| Canada | 47 | 2% | 23 | 2% | even |
| Netherlands | 43 | 2% | 14 | 1% | even |
| Australia | 37 | 2% | 9 | 1% | even |
| Italy | 33 | 2% | 13 | 1% | even |
| Belgium | – | – | 10 | 1% | outside top 12 |
| Switzerland | – | – | 10 | 1% | outside top 12 |
| Austria | – | – | 9 | 1% | outside top 12 |
| Segment | Looker Studio | share | SAP BusinessObjects | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 2,300 | 46% | 13 | 0% | Looker Studio |
| Data & AI | 1,014 | 20% | 800 | 21% | even |
| Software engineering | 157 | 3% | 434 | 11% | SAP BusinessObjects |
| Sales | 133 | 3% | 91 | 2% | even |
| IT operations & business systems | 115 | 2% | 900 | 24% | SAP BusinessObjects |
| Product, program & project management | 115 | 2% | 98 | 3% | even |
| Finance & accounting | 90 | 2% | 406 | 11% | SAP BusinessObjects |
| Logistics warehouse and transport | 59 | 1% | 78 | 2% | even |
| General management & consulting | 36 | 1% | 51 | 1% | even |
| Business development & strategy | 31 | 1% | 15 | 0% | even |
| Customer service & success | 30 | 1% | 31 | 1% | even |
| Unclassified | 25 | 0% | 22 | 1% | even |
| Engineering (non-software) | 19 | 0% | 47 | 1% | even |
| Human resources | 16 | 0% | 38 | 1% | even |
| Legal, compliance & risk | 12 | 0% | 30 | 1% | even |
| Administration & office | 11 | 0% | 20 | 1% | even |
| Retail & store operations | 11 | 0% | 6 | 0% | even |
| Quality, safety & environment | 9 | 0% | 30 | 1% | even |
| Education & training | 8 | 0% | 4 | 0% | even |
| Arts media and entertainment | 6 | 0% | 3 | 0% | even |
| Construction and civil | 5 | 0% | 2 | 0% | even |
| Design & UX | 5 | 0% | – | – | outside top 12 |
| Procurement and purchasing | 4 | 0% | 19 | 0% | even |
| Research and science | 2 | 0% | 6 | 0% | even |
| Skilled trades and field service | 2 | 0% | 3 | 0% | even |
| Social care and community | 2 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 2 | 0% | 1 | 0% | even |
| Healthcare clinical | 1 | 0% | 3 | 0% | even |
| Manufacturing and production | 1 | 0% | 3 | 0% | even |
| Public safety and protective services | 1 | 0% | 1 | 0% | even |
| Healthcare support and caregiving | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Looker Studio →
Companies using SAP BusinessObjects →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP BusinessObjects is named by 987 companies in job postings and Looker Studio by 2,039; 0 name both. (Breaknorm, 5 November 2026, https://breaknorm.co/compare/looker-studio-vs-sap-businessobjects)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Looker Studio vs SAP BusinessObjects: questions
Which is more used, Looker Studio or SAP BusinessObjects?
By companies naming it in their own job postings, Looker Studio (2,039) over SAP BusinessObjects (987). By website-and-DNS footprint, SAP BusinessObjects (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Looker Studio?
52% of Looker Studio companies have 2 to 200 employees, against 25% for SAP BusinessObjects. 23% of Looker Studio companies have over 1,000 employees, against 54% for SAP BusinessObjects.
Do companies run both?
0 companies name both in their postings, usually Looker Studio in marketing and SAP BusinessObjects in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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