Looker VS Oracle BI Publisher
As of 30 October 2026, Oracle BI Publisher is named by 334 companies and Looker by 2,344; Looker skews to companies under 200 people (44% vs 25%), Oracle BI Publisher to companies over 1,000 (53% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Looker's script and mail records show on hundreds of thousands of small sites, Oracle BI Publisher rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Looker: 2–200 employees
- 44%
- Oracle BI Publisher: 2–200 employees
- 25%
- Looker: 1,000+ employees
- 26%
- Oracle BI Publisher: 1,000+ employees
- 53%
- Postings per company, 90 days
- 2.4 · 3.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Looker | share | Oracle BI Publisher | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 35 | 1% | 4 | 1% | even |
| 2-10 employees | 160 | 7% | 19 | 6% | even |
| 11-50 employees | 324 | 14% | 27 | 8% | Looker |
| 51-200 employees | 548 | 23% | 36 | 11% | Looker |
| 201-500 employees | 368 | 16% | 39 | 12% | Looker |
| 501-1000 employees | 291 | 12% | 32 | 10% | Looker |
| 1001-5000 employees | 366 | 16% | 75 | 22% | Oracle BI Publisher |
| 5001-10000 employees | 79 | 3% | 31 | 9% | Oracle BI Publisher |
| 10,001+ employees | 173 | 7% | 71 | 21% | Oracle BI Publisher |
| Segment | Looker | share | Oracle BI Publisher | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 1,012 | 43% | 118 | 35% | Looker |
| Business & finance services | 495 | 21% | 63 | 19% | Looker |
| Media & content | 181 | 8% | 7 | 2% | Looker |
| Commerce & trade | 149 | 6% | 17 | 5% | even |
| Manufacturing & industry | 144 | 6% | 59 | 18% | Oracle BI Publisher |
| Consumer services & leisure | 90 | 4% | 8 | 2% | even |
| Health care | 71 | 3% | 18 | 5% | Oracle BI Publisher |
| Hospitality & travel | 44 | 2% | – | – | outside top 12 |
| Public, community & associations | 40 | 2% | 5 | 1% | even |
| Utilities & infrastructure | 39 | 2% | 8 | 2% | even |
| Property & construction | 31 | 1% | 12 | 4% | Oracle BI Publisher |
| Transport, logistics & rental | 27 | 1% | 6 | 2% | even |
| Automotive | – | – | 9 | 3% | outside top 12 |
| Segment | Looker | share | Oracle BI Publisher | share | Leans |
|---|---|---|---|---|---|
| United States | 1,564 | 67% | 228 | 68% | even |
| United Kingdom | 200 | 9% | 25 | 7% | even |
| France | 62 | 3% | – | – | outside top 12 |
| Canada | 60 | 3% | 13 | 4% | even |
| Germany | 60 | 3% | 4 | 1% | even |
| Brazil | 47 | 2% | 2 | 1% | even |
| India | 34 | 1% | 12 | 4% | Oracle BI Publisher |
| Spain | 32 | 1% | – | – | outside top 12 |
| Netherlands | 24 | 1% | 3 | 1% | even |
| Australia | 23 | 1% | 8 | 2% | even |
| Italy | 23 | 1% | – | – | outside top 12 |
| Poland | 23 | 1% | – | – | outside top 12 |
| United Arab Emirates | – | – | 4 | 1% | outside top 12 |
| Sweden | – | – | 3 | 1% | outside top 12 |
| Singapore | – | – | 3 | 1% | outside top 12 |
| Switzerland | – | – | 2 | 1% | outside top 12 |
| Segment | Looker | share | Oracle BI Publisher | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 2,902 | 39% | 84 | 5% | Looker |
| Marketing & communications | 844 | 11% | – | – | outside top 12 |
| Sales | 507 | 7% | 3 | 0% | Looker |
| Finance & accounting | 455 | 6% | 7 | 0% | Looker |
| Product, program & project management | 408 | 6% | 21 | 1% | Looker |
| IT operations & business systems | 203 | 3% | 882 | 56% | Oracle BI Publisher |
| Software engineering | 196 | 3% | 266 | 17% | Oracle BI Publisher |
| Business development & strategy | 162 | 2% | – | – | outside top 12 |
| Customer service & success | 158 | 2% | – | – | outside top 12 |
| Legal, compliance & risk | 109 | 1% | – | – | outside top 12 |
| Logistics warehouse and transport | 108 | 1% | 2 | 0% | even |
| General management & consulting | 92 | 1% | 11 | 1% | even |
| Human resources | – | – | 21 | 1% | outside top 12 |
| Healthcare clinical | – | – | 10 | 1% | outside top 12 |
| Administration & office | – | – | 2 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Looker →
Companies using Oracle BI Publisher →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Oracle BI Publisher is named by 334 companies in job postings and Looker by 2,344; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/looker-vs-oracle-bi-publisher)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Looker vs Oracle BI Publisher: questions
Which is more used, Looker or Oracle BI Publisher?
By companies naming it in their own job postings, Looker (2,344) over Oracle BI Publisher (334). By website-and-DNS footprint, Oracle BI Publisher (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Looker?
44% of Looker companies have 2 to 200 employees, against 25% for Oracle BI Publisher. 26% of Looker companies have over 1,000 employees, against 53% for Oracle BI Publisher.
Do companies run both?
0 companies name both in their postings, usually Looker in marketing and Oracle BI Publisher in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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