Looker VS SAP BI
As of 30 October 2026, SAP BI is named by 109 companies and Looker by 2,344; Looker skews to companies under 200 people (44% vs 24%), SAP BI to companies over 1,000 (62% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Looker's script and mail records show on hundreds of thousands of small sites, SAP BI rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Looker: 2–200 employees
- 44%
- SAP BI: 2–200 employees
- 24%
- Looker: 1,000+ employees
- 26%
- SAP BI: 1,000+ employees
- 62%
- Postings per company, 90 days
- 2.4 · 2.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Looker | share | SAP BI | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 35 | 1% | – | – | outside top 12 |
| 2-10 employees | 160 | 7% | 4 | 4% | Looker |
| 11-50 employees | 324 | 14% | 11 | 10% | Looker |
| 51-200 employees | 548 | 23% | 11 | 10% | Looker |
| 201-500 employees | 368 | 16% | 11 | 10% | Looker |
| 501-1000 employees | 291 | 12% | 4 | 4% | Looker |
| 1001-5000 employees | 366 | 16% | 17 | 16% | even |
| 5001-10000 employees | 79 | 3% | 10 | 9% | SAP BI |
| 10,001+ employees | 173 | 7% | 41 | 38% | SAP BI |
| Segment | Looker | share | SAP BI | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 1,012 | 43% | 31 | 28% | Looker |
| Business & finance services | 495 | 21% | 15 | 14% | Looker |
| Media & content | 181 | 8% | 2 | 2% | Looker |
| Commerce & trade | 149 | 6% | 3 | 3% | Looker |
| Manufacturing & industry | 144 | 6% | 35 | 32% | SAP BI |
| Consumer services & leisure | 90 | 4% | 2 | 2% | Looker |
| Health care | 71 | 3% | 5 | 5% | even |
| Hospitality & travel | 44 | 2% | 2 | 2% | even |
| Public, community & associations | 40 | 2% | 2 | 2% | even |
| Utilities & infrastructure | 39 | 2% | 4 | 4% | SAP BI |
| Property & construction | 31 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | 27 | 1% | 4 | 4% | SAP BI |
| Automotive | – | – | 4 | 4% | outside top 12 |
| Segment | Looker | share | SAP BI | share | Leans |
|---|---|---|---|---|---|
| United States | 1,564 | 67% | 39 | 36% | Looker |
| United Kingdom | 200 | 9% | 6 | 6% | Looker |
| France | 62 | 3% | 7 | 6% | SAP BI |
| Canada | 60 | 3% | 4 | 4% | even |
| Germany | 60 | 3% | 21 | 19% | SAP BI |
| Brazil | 47 | 2% | – | – | outside top 12 |
| India | 34 | 1% | 5 | 5% | SAP BI |
| Spain | 32 | 1% | 3 | 3% | even |
| Netherlands | 24 | 1% | 4 | 4% | SAP BI |
| Australia | 23 | 1% | 4 | 4% | SAP BI |
| Italy | 23 | 1% | – | – | outside top 12 |
| Poland | 23 | 1% | – | – | outside top 12 |
| Switzerland | – | – | 3 | 3% | outside top 12 |
| Austria | – | – | 2 | 2% | outside top 12 |
| Belgium | – | – | 2 | 2% | outside top 12 |
| Segment | Looker | share | SAP BI | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 2,902 | 39% | 86 | 18% | Looker |
| Marketing & communications | 844 | 11% | – | – | outside top 12 |
| Sales | 507 | 7% | 4 | 1% | Looker |
| Finance & accounting | 455 | 6% | 31 | 6% | even |
| Product, program & project management | 408 | 6% | 13 | 3% | Looker |
| IT operations & business systems | 203 | 3% | 216 | 45% | SAP BI |
| Software engineering | 196 | 3% | 14 | 3% | even |
| Business development & strategy | 162 | 2% | – | – | outside top 12 |
| Customer service & success | 158 | 2% | 1 | 0% | even |
| Legal, compliance & risk | 109 | 1% | 4 | 1% | even |
| Logistics warehouse and transport | 108 | 1% | 25 | 5% | SAP BI |
| General management & consulting | 92 | 1% | 4 | 1% | even |
| Engineering (non-software) | – | – | 2 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Looker →
Companies using SAP BI →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP BI is named by 109 companies in job postings and Looker by 2,344; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/looker-vs-sap-bi)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Looker vs SAP BI: questions
Which is more used, Looker or SAP BI?
By companies naming it in their own job postings, Looker (2,344) over SAP BI (109). By website-and-DNS footprint, SAP BI (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Looker?
44% of Looker companies have 2 to 200 employees, against 24% for SAP BI. 26% of Looker companies have over 1,000 employees, against 62% for SAP BI.
Do companies run both?
0 companies name both in their postings, usually Looker in marketing and SAP BI in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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