Looker VS Tableau
As of 4 November 2026, Tableau is named by 9,802 companies and Looker by 3,181; Looker skews to companies under 200 people (43% vs 36%), Tableau to companies over 1,000 (36% vs 26%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Looker's script and mail records show on hundreds of thousands of small sites, Tableau rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Looker: 2–200 employees
- 43%
- Tableau: 2–200 employees
- 36%
- Looker: 1,000+ employees
- 26%
- Tableau: 1,000+ employees
- 36%
- Postings per company, 90 days
- 2.3 · 3.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Looker | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 108 | 3% | 227 | 2% | even |
| 2-10 employees | 233 | 7% | 580 | 6% | even |
| 11-50 employees | 404 | 13% | 1,088 | 11% | even |
| 51-200 employees | 726 | 23% | 1,812 | 18% | Looker |
| 201-500 employees | 500 | 16% | 1,434 | 15% | even |
| 501-1000 employees | 378 | 12% | 1,135 | 12% | even |
| 1001-5000 employees | 493 | 15% | 1,843 | 19% | Tableau |
| 5001-10000 employees | 105 | 3% | 548 | 6% | Tableau |
| 10,001+ employees | 234 | 7% | 1,135 | 12% | Tableau |
| Segment | Looker | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 1,269 | 40% | 2,775 | 28% | Looker |
| Business & finance services | 705 | 22% | 2,422 | 25% | Tableau |
| Media & content | 259 | 8% | 437 | 4% | Looker |
| Commerce & trade | 239 | 8% | 546 | 6% | even |
| Manufacturing & industry | 191 | 6% | 1,202 | 12% | Tableau |
| Consumer services & leisure | 134 | 4% | 489 | 5% | even |
| Health care | 96 | 3% | 410 | 4% | even |
| Hospitality & travel | 63 | 2% | 175 | 2% | even |
| Public, community & associations | 56 | 2% | 436 | 4% | Tableau |
| Utilities & infrastructure | 55 | 2% | 274 | 3% | even |
| Property & construction | 42 | 1% | 232 | 2% | even |
| Transport, logistics & rental | 42 | 1% | 212 | 2% | even |
| Segment | Looker | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| United States | 1,983 | 62% | 6,358 | 65% | Tableau |
| United Kingdom | 265 | 8% | 608 | 6% | Looker |
| Brazil | 95 | 3% | 163 | 2% | even |
| Germany | 88 | 3% | 282 | 3% | even |
| Canada | 84 | 3% | 294 | 3% | even |
| France | 77 | 2% | 236 | 2% | even |
| India | 43 | 1% | 212 | 2% | even |
| Spain | 40 | 1% | 93 | 1% | even |
| Australia | 32 | 1% | 133 | 1% | even |
| Netherlands | 31 | 1% | 90 | 1% | even |
| Poland | 25 | 1% | – | – | outside top 12 |
| Sweden | 24 | 1% | – | – | outside top 12 |
| Singapore | – | – | 77 | 1% | outside top 12 |
| Italy | – | – | 65 | 1% | outside top 12 |
| Segment | Looker | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 3,562 | 39% | 13,027 | 28% | Looker |
| Marketing & communications | 1,009 | 11% | 2,398 | 5% | Looker |
| Sales | 607 | 7% | 1,707 | 4% | Looker |
| Finance & accounting | 562 | 6% | 6,089 | 13% | Tableau |
| Product, program & project management | 465 | 5% | 2,168 | 5% | even |
| IT operations & business systems | 284 | 3% | 2,148 | 5% | even |
| Software engineering | 233 | 3% | 1,076 | 2% | even |
| Customer service & success | 211 | 2% | 398 | 1% | even |
| Business development & strategy | 178 | 2% | 848 | 2% | even |
| Legal, compliance & risk | 138 | 2% | 886 | 2% | even |
| Logistics warehouse and transport | 131 | 1% | 1,317 | 3% | even |
| General management & consulting | 121 | 1% | 1,186 | 3% | even |
| Human resources | 40 | 0% | 402 | 1% | even |
| Engineering (non-software) | 34 | 0% | 1,265 | 3% | Tableau |
| Quality, safety & environment | 31 | 0% | 438 | 1% | even |
| Procurement and purchasing | 28 | 0% | 465 | 1% | even |
| Design & UX | 27 | 0% | 579 | 1% | even |
| Unclassified | 27 | 0% | 271 | 1% | even |
| Construction and civil | 21 | 0% | 58 | 0% | even |
| Administration & office | 14 | 0% | 143 | 0% | even |
| Retail & store operations | 14 | 0% | 30 | 0% | even |
| Healthcare clinical | 12 | 0% | 48 | 0% | even |
| Arts media and entertainment | 10 | 0% | 27 | 0% | even |
| Hospitality and food service | 10 | 0% | – | – | outside top 12 |
| Research and science | 7 | 0% | 79 | 0% | even |
| Education & training | 6 | 0% | 152 | 0% | even |
| Skilled trades and field service | 6 | 0% | 47 | 0% | even |
| Social care and community | 6 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 6 | 0% | – | – | outside top 12 |
| Agriculture and environment | 4 | 0% | – | – | outside top 12 |
| Manufacturing and production | – | – | 32 | 0% | outside top 12 |
| Public safety and protective services | – | – | 30 | 0% | outside top 12 |
| Real estate and property | – | – | 28 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 20 | 0% | outside top 12 |
The companies behind each column
Companies using Looker →
Companies using Tableau →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Tableau is named by 9,802 companies in job postings and Looker by 3,181; 2,608 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/looker-vs-tableau)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Looker vs Tableau: questions
Which is more used, Looker or Tableau?
By companies naming it in their own job postings, Tableau (9,802) over Looker (3,181). By website-and-DNS footprint, Tableau (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Looker?
43% of Looker companies have 2 to 200 employees, against 36% for Tableau. 26% of Looker companies have over 1,000 employees, against 36% for Tableau.
Do companies run both?
2,608 companies name both in their postings, usually Looker in marketing and Tableau in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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with the person who owns it
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