Make VS Salesforce Process Builder
As of 30 October 2026, Salesforce Process Builder is named by 102 companies and Make by 1,054; Make skews to companies under 200 people (65% vs 39%), Salesforce Process Builder to companies over 1,000 (34% vs 12%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Make's script and mail records show on hundreds of thousands of small sites, Salesforce Process Builder rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Make: 2–200 employees
- 65%
- Salesforce Process Builder: 2–200 employees
- 39%
- Make: 1,000+ employees
- 12%
- Salesforce Process Builder: 1,000+ employees
- 34%
- Postings per company, 90 days
- 1.8 · 2.0
- Website or DNS footprint
- 103 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Make | share | Salesforce Process Builder | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 34 | 3% | – | – | outside top 12 |
| 2-10 employees | 176 | 17% | 3 | 3% | Make |
| 11-50 employees | 259 | 25% | 17 | 17% | Make |
| 51-200 employees | 248 | 24% | 20 | 20% | Make |
| 201-500 employees | 133 | 13% | 14 | 14% | even |
| 501-1000 employees | 75 | 7% | 13 | 13% | Salesforce Process Builder |
| 1001-5000 employees | 81 | 8% | 12 | 12% | Salesforce Process Builder |
| 5001-10000 employees | 17 | 2% | 8 | 8% | Salesforce Process Builder |
| 10,001+ employees | 31 | 3% | 15 | 15% | Salesforce Process Builder |
| Segment | Make | share | Salesforce Process Builder | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 461 | 44% | 55 | 54% | Salesforce Process Builder |
| Business & finance services | 265 | 25% | 23 | 23% | Make |
| Manufacturing & industry | 92 | 9% | 10 | 10% | even |
| Consumer services & leisure | 60 | 6% | 1 | 1% | Make |
| Property & construction | 45 | 4% | – | – | outside top 12 |
| Commerce & trade | 38 | 4% | 2 | 2% | even |
| Media & content | 27 | 3% | 1 | 1% | even |
| Public, community & associations | 18 | 2% | 1 | 1% | even |
| Health care | 14 | 1% | 2 | 2% | even |
| Transport, logistics & rental | 12 | 1% | 1 | 1% | even |
| Automotive | 8 | 1% | 2 | 2% | even |
| Hospitality & travel | 7 | 1% | 1 | 1% | even |
| Utilities & infrastructure | – | – | 3 | 3% | outside top 12 |
| Segment | Make | share | Salesforce Process Builder | share | Leans |
|---|---|---|---|---|---|
| United States | 503 | 48% | 74 | 73% | Salesforce Process Builder |
| Germany | 174 | 17% | 1 | 1% | Make |
| United Kingdom | 81 | 8% | 6 | 6% | even |
| France | 41 | 4% | 2 | 2% | even |
| India | 25 | 2% | 5 | 5% | Salesforce Process Builder |
| Spain | 22 | 2% | 1 | 1% | even |
| Poland | 20 | 2% | – | – | outside top 12 |
| Netherlands | 18 | 2% | – | – | outside top 12 |
| Canada | 17 | 2% | 4 | 4% | Salesforce Process Builder |
| Austria | 13 | 1% | 1 | 1% | even |
| Brazil | 13 | 1% | – | – | outside top 12 |
| Italy | 13 | 1% | – | – | outside top 12 |
| Australia | – | – | 1 | 1% | outside top 12 |
| Switzerland | – | – | 1 | 1% | outside top 12 |
| PE | – | – | 1 | 1% | outside top 12 |
| PH | – | – | 1 | 1% | outside top 12 |
| Segment | Make | share | Salesforce Process Builder | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 568 | 21% | 146 | 50% | Salesforce Process Builder |
| Data & AI | 347 | 13% | 3 | 1% | Make |
| Engineering (non-software) | 252 | 9% | 2 | 1% | Make |
| Marketing & communications | 247 | 9% | – | – | outside top 12 |
| Sales | 234 | 8% | 4 | 1% | Make |
| Product, program & project management | 167 | 6% | 3 | 1% | Make |
| IT operations & business systems | 140 | 5% | 99 | 34% | Salesforce Process Builder |
| General management & consulting | 85 | 3% | 2 | 1% | Make |
| Human resources | 33 | 1% | – | – | outside top 12 |
| Customer service & success | 27 | 1% | 1 | 0% | even |
| Business development & strategy | 26 | 1% | – | – | outside top 12 |
| Design & UX | 20 | 1% | – | – | outside top 12 |
| Administration & office | – | – | 1 | 0% | outside top 12 |
| Construction and civil | – | – | 1 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Make →
Companies using Salesforce Process Builder →
Workflow automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Salesforce Process Builder is named by 102 companies in job postings and Make by 1,054; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/make-vs-salesforce-process-builder)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Make vs Salesforce Process Builder: questions
Which is more used, Make or Salesforce Process Builder?
By companies naming it in their own job postings, Make (1,054) over Salesforce Process Builder (102). By website-and-DNS footprint, Make (103 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Make?
65% of Make companies have 2 to 200 employees, against 39% for Salesforce Process Builder. 12% of Make companies have over 1,000 employees, against 34% for Salesforce Process Builder.
Do companies run both?
0 companies name both in their postings, usually Make in marketing and Salesforce Process Builder in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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