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Markdown VS Redfish

As of 30 October 2026, Redfish is named by 110 companies and Markdown by 252; Markdown skews to companies under 200 people (48% vs 44%), Redfish to companies over 1,000 (35% vs 31%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Markdown's script and mail records show on hundreds of thousands of small sites, Redfish rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Markdown: 2–200 employees
48%
Redfish: 2–200 employees
44%
Markdown: 1,000+ employees
31%
Redfish: 1,000+ employees
35%
Postings per company, 90 days
1.9 · 4.8
Website or DNS footprint
0 · 0
252companies name Markdown
110companies name Redfish
0name both
484 · 525postings in 90 days, Markdown · Redfish
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentMarkdownshareRedfishshareLeans
Self-employed21%11%even
2-10 employees198%1917%Redfish
11-50 employees4016%1312%Markdown
51-200 employees6225%1615%Markdown
201-500 employees3213%1211%even
501-1000 employees198%109%even
1001-5000 employees3614%1413%even
5001-10000 employees146%55%even
10,001+ employees2811%2018%Redfish
By industry
SegmentMarkdownshareRedfishshareLeans
Technology & software14859%6256%Markdown
Business & finance services3313%98%Markdown
Manufacturing & industry2610%2422%Redfish
Commerce & trade114%44%even
Public, community & associations94%22%even
Media & content94%33%even
Consumer services & leisure42%11%even
Health care42%––outside top 12
Property & construction31%––outside top 12
Transport, logistics & rental31%11%even
Hospitality & travel10%––outside top 12
Utilities & infrastructure10%44%Redfish
By country
SegmentMarkdownshareRedfishshareLeans
United States16666%8375%Redfish
United Kingdom229%1110%even
Germany198%33%Markdown
France94%––outside top 12
Canada62%––outside top 12
Poland42%11%even
Australia31%33%even
Austria21%––outside top 12
Belgium21%––outside top 12
Brazil21%––outside top 12
Czechia21%––outside top 12
Italy21%––outside top 12
Finland––22%outside top 12
Netherlands––22%outside top 12
Hungary––11%outside top 12
India––11%outside top 12
South Korea––11%outside top 12
Luxembourg––11%outside top 12
TW––11%outside top 12
Postings by team (share of each tool's postings)
SegmentMarkdownshareRedfishshareLeans
Arts media and entertainment15826%––outside top 12
Software engineering8915%31652%Redfish
Data & AI6010%81%Markdown
IT operations & business systems396%6811%Redfish
Product, program & project management366%71%Markdown
Retail & store operations234%––outside top 12
Marketing & communications193%20%Markdown
General management & consulting122%––outside top 12
Engineering (non-software)102%9516%Redfish
Finance & accounting91%––outside top 12
Customer service & success71%91%even
Education & training71%––outside top 12
Sales––213%outside top 12
Quality, safety & environment––20%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Redfish is named by 110 companies in job postings and Markdown by 252; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/markdown-vs-redfish)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Markdown vs Redfish: questions

Which is more used, Markdown or Redfish?

By companies naming it in their own job postings, Markdown (252) over Redfish (110). By website-and-DNS footprint, Redfish (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Markdown?

48% of Markdown companies have 2 to 200 employees, against 44% for Redfish. 31% of Markdown companies have over 1,000 employees, against 35% for Redfish.

Do companies run both?

0 companies name both in their postings, usually Markdown in marketing and Redfish in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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Every company on either tool,
with the person who owns it

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