Microsoft AI Builder VS Retool
As of 30 October 2026, Retool is named by 160 companies and Microsoft AI Builder by 116; Microsoft AI Builder skews to companies under 200 people (30% vs 59%), Retool to companies over 1,000 (14% vs 46%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Microsoft AI Builder's script and mail records show on hundreds of thousands of small sites, Retool rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Microsoft AI Builder: 2–200 employees
- 30%
- Retool: 2–200 employees
- 59%
- Microsoft AI Builder: 1,000+ employees
- 46%
- Retool: 1,000+ employees
- 14%
- Postings per company, 90 days
- 2.3 · 1.5
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Microsoft AI Builder | share | Retool | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 4 | 3% | 24 | 15% | Retool |
| 11-50 employees | 13 | 11% | 36 | 23% | Retool |
| 51-200 employees | 18 | 16% | 35 | 22% | Retool |
| 201-500 employees | 16 | 14% | 25 | 16% | even |
| 501-1000 employees | 12 | 10% | 13 | 8% | Microsoft AI Builder |
| 1001-5000 employees | 22 | 19% | 18 | 11% | Microsoft AI Builder |
| 5001-10000 employees | 8 | 7% | – | – | outside top 12 |
| 10,001+ employees | 23 | 20% | 5 | 3% | Microsoft AI Builder |
| Self-employed | – | – | 4 | 3% | outside top 12 |
| Segment | Microsoft AI Builder | share | Retool | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 53 | 46% | 83 | 52% | Retool |
| Business & finance services | 21 | 18% | 31 | 19% | even |
| Manufacturing & industry | 14 | 12% | 7 | 4% | Microsoft AI Builder |
| Commerce & trade | 7 | 6% | 5 | 3% | Microsoft AI Builder |
| Property & construction | 6 | 5% | 2 | 1% | Microsoft AI Builder |
| Consumer services & leisure | 4 | 3% | 10 | 6% | Retool |
| Utilities & infrastructure | 4 | 3% | 1 | 1% | Microsoft AI Builder |
| Public, community & associations | 2 | 2% | 2 | 1% | even |
| Hospitality & travel | 2 | 2% | 2 | 1% | even |
| Transport, logistics & rental | 2 | 2% | 2 | 1% | even |
| Media & content | 1 | 1% | 6 | 4% | Retool |
| Health care | – | – | 9 | 6% | outside top 12 |
| Segment | Microsoft AI Builder | share | Retool | share | Leans |
|---|---|---|---|---|---|
| United States | 61 | 53% | 114 | 71% | Retool |
| Canada | 9 | 8% | 2 | 1% | Microsoft AI Builder |
| India | 7 | 6% | 3 | 2% | Microsoft AI Builder |
| Germany | 6 | 5% | 6 | 4% | even |
| United Kingdom | 6 | 5% | 15 | 9% | Retool |
| Australia | 4 | 3% | – | – | outside top 12 |
| Spain | 3 | 3% | 2 | 1% | even |
| Switzerland | 2 | 2% | – | – | outside top 12 |
| France | 2 | 2% | 6 | 4% | Retool |
| Netherlands | 2 | 2% | – | – | outside top 12 |
| Portugal | 2 | 2% | – | – | outside top 12 |
| United Arab Emirates | 1 | 1% | 1 | 1% | even |
| Italy | – | – | 2 | 1% | outside top 12 |
| Belgium | – | – | 1 | 1% | outside top 12 |
| Brazil | – | – | 1 | 1% | outside top 12 |
| Denmark | – | – | 1 | 1% | outside top 12 |
| Segment | Microsoft AI Builder | share | Retool | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 206 | 45% | 89 | 23% | Microsoft AI Builder |
| IT operations & business systems | 110 | 24% | 18 | 5% | Microsoft AI Builder |
| Data & AI | 38 | 8% | 50 | 13% | Retool |
| Product, program & project management | 10 | 2% | 37 | 9% | Retool |
| Engineering (non-software) | 8 | 2% | 6 | 2% | even |
| General management & consulting | 6 | 1% | 14 | 4% | Retool |
| Logistics warehouse and transport | 5 | 1% | – | – | outside top 12 |
| Design & UX | 3 | 1% | – | – | outside top 12 |
| Sales | 3 | 1% | 31 | 8% | Retool |
| Finance & accounting | 2 | 0% | 14 | 4% | Retool |
| Human resources | 2 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 2 | 0% | – | – | outside top 12 |
| Marketing & communications | – | – | 21 | 5% | outside top 12 |
| Customer service & success | – | – | 17 | 4% | outside top 12 |
| Business development & strategy | – | – | 6 | 2% | outside top 12 |
| Unclassified | – | – | 5 | 1% | outside top 12 |
The companies behind each column
Companies using Microsoft AI Builder →
Companies using Retool →
low code bpm rpa ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Retool is named by 160 companies in job postings and Microsoft AI Builder by 116; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/microsoft-ai-builder-vs-retool)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Microsoft AI Builder vs Retool: questions
Which is more used, Microsoft AI Builder or Retool?
By companies naming it in their own job postings, Retool (160) over Microsoft AI Builder (116). By website-and-DNS footprint, Retool (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Microsoft AI Builder?
30% of Microsoft AI Builder companies have 2 to 200 employees, against 59% for Retool. 46% of Microsoft AI Builder companies have over 1,000 employees, against 14% for Retool.
Do companies run both?
0 companies name both in their postings, usually Microsoft AI Builder in marketing and Retool in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Microsoft AI Builder or Retool. Start free, no card.