Dynamics 365 VS SAP QM
As of 30 October 2026, SAP QM is named by 133 companies and Dynamics 365 by 3,895; Dynamics 365 skews to companies under 200 people (34% vs 22%), SAP QM to companies over 1,000 (65% vs 36%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Dynamics 365's script and mail records show on hundreds of thousands of small sites, SAP QM rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Dynamics 365: 2–200 employees
- 34%
- SAP QM: 2–200 employees
- 22%
- Dynamics 365: 1,000+ employees
- 36%
- SAP QM: 1,000+ employees
- 65%
- Postings per company, 90 days
- 4.3 · 3.2
- Website or DNS footprint
- 876 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Dynamics 365 | share | SAP QM | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 20 | 1% | 1 | 1% | even |
| 2-10 employees | 167 | 4% | 4 | 3% | even |
| 11-50 employees | 406 | 10% | 14 | 11% | even |
| 51-200 employees | 753 | 19% | 11 | 8% | Dynamics 365 |
| 201-500 employees | 685 | 18% | 8 | 6% | Dynamics 365 |
| 501-1000 employees | 468 | 12% | 9 | 7% | Dynamics 365 |
| 1001-5000 employees | 818 | 21% | 27 | 20% | even |
| 5001-10000 employees | 215 | 6% | 12 | 9% | SAP QM |
| 10,001+ employees | 363 | 9% | 47 | 35% | SAP QM |
| Segment | Dynamics 365 | share | SAP QM | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 937 | 24% | 78 | 59% | SAP QM |
| Technology & software | 842 | 22% | 15 | 11% | Dynamics 365 |
| Business & finance services | 668 | 17% | 10 | 8% | Dynamics 365 |
| Commerce & trade | 305 | 8% | 5 | 4% | Dynamics 365 |
| Property & construction | 229 | 6% | – | – | outside top 12 |
| Public, community & associations | 187 | 5% | 5 | 4% | even |
| Utilities & infrastructure | 184 | 5% | 2 | 2% | Dynamics 365 |
| Consumer services & leisure | 114 | 3% | 4 | 3% | even |
| Health care | 107 | 3% | – | – | outside top 12 |
| Transport, logistics & rental | 97 | 2% | – | – | outside top 12 |
| Automotive | 90 | 2% | 10 | 8% | SAP QM |
| Media & content | 75 | 2% | 4 | 3% | even |
| Segment | Dynamics 365 | share | SAP QM | share | Leans |
|---|---|---|---|---|---|
| United States | 2,040 | 52% | 44 | 33% | Dynamics 365 |
| Germany | 362 | 9% | 36 | 27% | SAP QM |
| United Kingdom | 325 | 8% | 9 | 7% | even |
| Canada | 169 | 4% | 3 | 2% | Dynamics 365 |
| Netherlands | 111 | 3% | 2 | 2% | even |
| France | 104 | 3% | 8 | 6% | SAP QM |
| Australia | 96 | 2% | – | – | outside top 12 |
| Switzerland | 61 | 2% | 3 | 2% | even |
| Denmark | 49 | 1% | – | – | outside top 12 |
| Spain | 49 | 1% | 3 | 2% | even |
| Sweden | 47 | 1% | – | – | outside top 12 |
| Belgium | 45 | 1% | – | – | outside top 12 |
| India | – | – | 4 | 3% | outside top 12 |
| Italy | – | – | 3 | 2% | outside top 12 |
| Brazil | – | – | 2 | 2% | outside top 12 |
| Hungary | – | – | 2 | 2% | outside top 12 |
| Segment | Dynamics 365 | share | SAP QM | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 3,915 | 19% | 281 | 51% | SAP QM |
| Finance & accounting | 3,586 | 17% | 2 | 0% | Dynamics 365 |
| Software engineering | 2,412 | 11% | 15 | 3% | Dynamics 365 |
| Sales | 1,936 | 9% | 1 | 0% | Dynamics 365 |
| Logistics warehouse and transport | 1,704 | 8% | – | – | outside top 12 |
| Product, program & project management | 852 | 4% | 6 | 1% | Dynamics 365 |
| Data & AI | 573 | 3% | 2 | 0% | Dynamics 365 |
| Business development & strategy | 543 | 3% | – | – | outside top 12 |
| Customer service & success | 468 | 2% | 1 | 0% | Dynamics 365 |
| Engineering (non-software) | 403 | 2% | 3 | 1% | even |
| Marketing & communications | 347 | 2% | – | – | outside top 12 |
| Procurement and purchasing | 325 | 2% | – | – | outside top 12 |
| Quality, safety & environment | – | – | 172 | 31% | outside top 12 |
| Research and science | – | – | 6 | 1% | outside top 12 |
| General management & consulting | – | – | 5 | 1% | outside top 12 |
| Manufacturing and production | – | – | 3 | 1% | outside top 12 |
The companies behind each column
Companies using Dynamics 365 →
Companies using SAP QM →
ERP suites ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP QM is named by 133 companies in job postings and Dynamics 365 by 3,895; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/microsoft-dynamics-365-vs-sap-qm)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Dynamics 365 vs SAP QM: questions
Which is more used, Dynamics 365 or SAP QM?
By companies naming it in their own job postings, Dynamics 365 (3,895) over SAP QM (133). By website-and-DNS footprint, Dynamics 365 (876 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Dynamics 365?
34% of Dynamics 365 companies have 2 to 200 employees, against 22% for SAP QM. 36% of Dynamics 365 companies have over 1,000 employees, against 65% for SAP QM.
Do companies run both?
0 companies name both in their postings, usually Dynamics 365 in marketing and SAP QM in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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