Microsoft Power Automate VS ServiceNow Flow Designer
As of 30 October 2026, ServiceNow Flow Designer is named by 217 companies and Microsoft Power Automate by 2,910; Microsoft Power Automate skews to companies under 200 people (29% vs 26%), ServiceNow Flow Designer to companies over 1,000 (58% vs 45%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Microsoft Power Automate's script and mail records show on hundreds of thousands of small sites, ServiceNow Flow Designer rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Microsoft Power Automate: 2–200 employees
- 29%
- ServiceNow Flow Designer: 2–200 employees
- 26%
- Microsoft Power Automate: 1,000+ employees
- 45%
- ServiceNow Flow Designer: 1,000+ employees
- 58%
- Postings per company, 90 days
- 3.3 · 5.2
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Microsoft Power Automate | share | ServiceNow Flow Designer | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 16 | 1% | 1 | 0% | even |
| 2-10 employees | 107 | 4% | 15 | 7% | ServiceNow Flow Designer |
| 11-50 employees | 260 | 9% | 10 | 5% | Microsoft Power Automate |
| 51-200 employees | 463 | 16% | 31 | 14% | even |
| 201-500 employees | 430 | 15% | 20 | 9% | Microsoft Power Automate |
| 501-1000 employees | 322 | 11% | 15 | 7% | Microsoft Power Automate |
| 1001-5000 employees | 580 | 20% | 45 | 21% | even |
| 5001-10000 employees | 218 | 7% | 22 | 10% | ServiceNow Flow Designer |
| 10,001+ employees | 514 | 18% | 58 | 27% | ServiceNow Flow Designer |
| Segment | Microsoft Power Automate | share | ServiceNow Flow Designer | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 715 | 25% | 44 | 20% | Microsoft Power Automate |
| Technology & software | 701 | 24% | 102 | 47% | ServiceNow Flow Designer |
| Manufacturing & industry | 559 | 19% | 25 | 12% | Microsoft Power Automate |
| Property & construction | 153 | 5% | 2 | 1% | Microsoft Power Automate |
| Utilities & infrastructure | 147 | 5% | 8 | 4% | even |
| Commerce & trade | 141 | 5% | 7 | 3% | even |
| Public, community & associations | 101 | 3% | 5 | 2% | even |
| Health care | 87 | 3% | 7 | 3% | even |
| Automotive | 74 | 3% | 3 | 1% | even |
| Transport, logistics & rental | 73 | 3% | – | – | outside top 12 |
| Consumer services & leisure | 72 | 2% | 5 | 2% | even |
| Media & content | 49 | 2% | 7 | 3% | even |
| Agriculture & forestry | – | – | 1 | 0% | outside top 12 |
| Segment | Microsoft Power Automate | share | ServiceNow Flow Designer | share | Leans |
|---|---|---|---|---|---|
| United States | 1,575 | 54% | 143 | 66% | ServiceNow Flow Designer |
| Germany | 261 | 9% | 12 | 6% | Microsoft Power Automate |
| United Kingdom | 217 | 7% | 16 | 7% | even |
| Canada | 124 | 4% | 7 | 3% | even |
| Australia | 74 | 3% | 7 | 3% | even |
| France | 66 | 2% | 3 | 1% | even |
| Netherlands | 62 | 2% | 3 | 1% | even |
| India | 53 | 2% | 9 | 4% | ServiceNow Flow Designer |
| Brazil | 46 | 2% | – | – | outside top 12 |
| Spain | 44 | 2% | – | – | outside top 12 |
| Poland | 36 | 1% | 2 | 1% | even |
| Singapore | 31 | 1% | 3 | 1% | even |
| Belgium | – | – | 2 | 1% | outside top 12 |
| United Arab Emirates | – | – | 1 | 0% | outside top 12 |
| Segment | Microsoft Power Automate | share | ServiceNow Flow Designer | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 2,531 | 22% | 438 | 33% | ServiceNow Flow Designer |
| Software engineering | 1,991 | 17% | 656 | 49% | ServiceNow Flow Designer |
| Data & AI | 1,344 | 12% | 28 | 2% | Microsoft Power Automate |
| Finance & accounting | 651 | 6% | 1 | 0% | Microsoft Power Automate |
| Product, program & project management | 390 | 3% | 6 | 0% | Microsoft Power Automate |
| Engineering (non-software) | 376 | 3% | 3 | 0% | Microsoft Power Automate |
| General management & consulting | 306 | 3% | – | – | outside top 12 |
| Human resources | 162 | 1% | – | – | outside top 12 |
| Legal, compliance & risk | 154 | 1% | – | – | outside top 12 |
| Sales | 146 | 1% | 3 | 0% | even |
| Quality, safety & environment | 125 | 1% | – | – | outside top 12 |
| Logistics warehouse and transport | 118 | 1% | – | – | outside top 12 |
| Administration & office | – | – | 2 | 0% | outside top 12 |
| Business development & strategy | – | – | 2 | 0% | outside top 12 |
| Unclassified | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Microsoft Power Automate →
Companies using ServiceNow Flow Designer →
Workflow automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
ServiceNow Flow Designer is named by 217 companies in job postings and Microsoft Power Automate by 2,910; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/microsoft-power-automate-vs-servicenow-flow-designer)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Microsoft Power Automate vs ServiceNow Flow Designer: questions
Which is more used, Microsoft Power Automate or ServiceNow Flow Designer?
By companies naming it in their own job postings, Microsoft Power Automate (2,910) over ServiceNow Flow Designer (217). By website-and-DNS footprint, ServiceNow Flow Designer (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Microsoft Power Automate?
29% of Microsoft Power Automate companies have 2 to 200 employees, against 26% for ServiceNow Flow Designer. 45% of Microsoft Power Automate companies have over 1,000 employees, against 58% for ServiceNow Flow Designer.
Do companies run both?
0 companies name both in their postings, usually Microsoft Power Automate in marketing and ServiceNow Flow Designer in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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