Power BI VS Qlik Sense
As of 30 October 2026, Qlik Sense is named by 368 companies and Power BI by 13,871; Power BI skews to companies under 200 people (34% vs 24%), Qlik Sense to companies over 1,000 (52% vs 36%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Power BI's script and mail records show on hundreds of thousands of small sites, Qlik Sense rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Power BI: 2–200 employees
- 34%
- Qlik Sense: 2–200 employees
- 24%
- Power BI: 1,000+ employees
- 36%
- Qlik Sense: 1,000+ employees
- 52%
- Postings per company, 90 days
- 5.4 · 2.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Power BI | share | Qlik Sense | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 91 | 1% | – | – | outside top 12 |
| 2-10 employees | 616 | 4% | 11 | 3% | even |
| 11-50 employees | 1,462 | 11% | 35 | 10% | even |
| 51-200 employees | 2,578 | 19% | 43 | 12% | Power BI |
| 201-500 employees | 2,321 | 17% | 42 | 11% | Power BI |
| 501-1000 employees | 1,827 | 13% | 45 | 12% | even |
| 1001-5000 employees | 2,876 | 21% | 76 | 21% | even |
| 5001-10000 employees | 798 | 6% | 39 | 11% | Qlik Sense |
| 10,001+ employees | 1,302 | 9% | 77 | 21% | Qlik Sense |
| Segment | Power BI | share | Qlik Sense | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 3,070 | 22% | 66 | 18% | Power BI |
| Technology & software | 3,031 | 22% | 107 | 29% | Qlik Sense |
| Manufacturing & industry | 2,536 | 18% | 73 | 20% | even |
| Commerce & trade | 816 | 6% | 30 | 8% | Qlik Sense |
| Property & construction | 680 | 5% | 9 | 2% | Power BI |
| Utilities & infrastructure | 668 | 5% | 10 | 3% | Power BI |
| Public, community & associations | 639 | 5% | 8 | 2% | Power BI |
| Health care | 585 | 4% | 18 | 5% | even |
| Consumer services & leisure | 449 | 3% | 7 | 2% | even |
| Transport, logistics & rental | 443 | 3% | 11 | 3% | even |
| Media & content | 359 | 3% | 12 | 3% | even |
| Automotive | 309 | 2% | 10 | 3% | even |
| Segment | Power BI | share | Qlik Sense | share | Leans |
|---|---|---|---|---|---|
| United States | 7,484 | 54% | 157 | 43% | Power BI |
| United Kingdom | 1,024 | 7% | 29 | 8% | even |
| Germany | 900 | 6% | 39 | 11% | Qlik Sense |
| France | 515 | 4% | 27 | 7% | Qlik Sense |
| Canada | 510 | 4% | 6 | 2% | Power BI |
| Brazil | 377 | 3% | 7 | 2% | even |
| Netherlands | 369 | 3% | 8 | 2% | even |
| Australia | 281 | 2% | – | – | outside top 12 |
| India | 245 | 2% | – | – | outside top 12 |
| Spain | 205 | 1% | – | – | outside top 12 |
| Poland | 154 | 1% | – | – | outside top 12 |
| Italy | 149 | 1% | 13 | 4% | Qlik Sense |
| Sweden | – | – | 12 | 3% | outside top 12 |
| Singapore | – | – | 12 | 3% | outside top 12 |
| Belgium | – | – | 10 | 3% | outside top 12 |
| Switzerland | – | – | 8 | 2% | outside top 12 |
| Segment | Power BI | share | Qlik Sense | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 18,251 | 20% | 632 | 46% | Qlik Sense |
| Finance & accounting | 13,010 | 15% | 127 | 9% | Power BI |
| IT operations & business systems | 6,734 | 8% | 87 | 6% | even |
| Product, program & project management | 5,168 | 6% | 45 | 3% | Power BI |
| Logistics warehouse and transport | 3,383 | 4% | 34 | 2% | even |
| Software engineering | 3,106 | 3% | 43 | 3% | even |
| Engineering (non-software) | 3,006 | 3% | 22 | 2% | even |
| Sales | 2,797 | 3% | 43 | 3% | even |
| General management & consulting | 2,248 | 3% | 18 | 1% | even |
| Marketing & communications | 2,106 | 2% | 24 | 2% | even |
| Quality, safety & environment | 1,818 | 2% | 11 | 1% | even |
| Legal, compliance & risk | 1,653 | 2% | 21 | 2% | even |
The companies behind each column
Companies using Power BI →
Companies using Qlik Sense →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Qlik Sense is named by 368 companies in job postings and Power BI by 13,871; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/microsoft-power-bi-vs-qlik-sense)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Power BI vs Qlik Sense: questions
Which is more used, Power BI or Qlik Sense?
By companies naming it in their own job postings, Power BI (13,871) over Qlik Sense (368). By website-and-DNS footprint, Qlik Sense (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Power BI?
34% of Power BI companies have 2 to 200 employees, against 24% for Qlik Sense. 36% of Power BI companies have over 1,000 employees, against 52% for Qlik Sense.
Do companies run both?
0 companies name both in their postings, usually Power BI in marketing and Qlik Sense in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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