Power BI VS Tableau
As of 5 November 2026, Tableau is named by 9,880 companies and Power BI by 18,897; Power BI skews to companies under 200 people (33% vs 35%), Tableau to companies over 1,000 (36% vs 35%).
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Power BI's script and mail records show on hundreds of thousands of small sites, Tableau rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Power BI: 2–200 employees
- 33%
- Tableau: 2–200 employees
- 35%
- Power BI: 1,000+ employees
- 35%
- Tableau: 1,000+ employees
- 36%
- Postings per company, 90 days
- 4.7 · 3.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Power BI | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 327 | 2% | 227 | 2% | even |
| 2-10 employees | 953 | 5% | 584 | 6% | even |
| 11-50 employees | 1,809 | 10% | 1,092 | 11% | even |
| 51-200 employees | 3,459 | 18% | 1,829 | 19% | even |
| 201-500 employees | 3,216 | 17% | 1,450 | 15% | Power BI |
| 501-1000 employees | 2,465 | 13% | 1,143 | 12% | even |
| 1001-5000 employees | 3,863 | 20% | 1,864 | 19% | even |
| 5001-10000 employees | 1,063 | 6% | 559 | 6% | even |
| 10,001+ employees | 1,742 | 9% | 1,132 | 11% | Tableau |
| Segment | Power BI | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 4,246 | 22% | 2,447 | 25% | Tableau |
| Technology & software | 3,889 | 21% | 2,792 | 28% | Tableau |
| Manufacturing & industry | 3,239 | 17% | 1,217 | 12% | Power BI |
| Commerce & trade | 1,268 | 7% | 552 | 6% | even |
| Public, community & associations | 932 | 5% | 441 | 4% | even |
| Property & construction | 888 | 5% | 235 | 2% | Power BI |
| Utilities & infrastructure | 874 | 5% | 273 | 3% | even |
| Health care | 790 | 4% | 410 | 4% | even |
| Consumer services & leisure | 779 | 4% | 489 | 5% | even |
| Transport, logistics & rental | 600 | 3% | 217 | 2% | even |
| Media & content | 544 | 3% | 440 | 4% | even |
| Automotive | 443 | 2% | – | – | outside top 12 |
| Hospitality & travel | – | – | 176 | 2% | outside top 12 |
| Segment | Power BI | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| United States | 9,653 | 51% | 6,411 | 65% | Tableau |
| United Kingdom | 1,323 | 7% | 615 | 6% | even |
| Germany | 1,086 | 6% | 285 | 3% | Power BI |
| Brazil | 786 | 4% | 164 | 2% | Power BI |
| Canada | 683 | 4% | 296 | 3% | even |
| France | 658 | 3% | 240 | 2% | even |
| Netherlands | 445 | 2% | 90 | 1% | even |
| Australia | 388 | 2% | 136 | 1% | even |
| India | 345 | 2% | 212 | 2% | even |
| Spain | 293 | 2% | 93 | 1% | even |
| Sweden | 190 | 1% | – | – | outside top 12 |
| Poland | 184 | 1% | – | – | outside top 12 |
| Singapore | – | – | 77 | 1% | outside top 12 |
| Italy | – | – | 63 | 1% | outside top 12 |
| Segment | Power BI | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 21,822 | 21% | 13,073 | 28% | Tableau |
| Finance & accounting | 15,960 | 15% | 6,333 | 14% | even |
| IT operations & business systems | 7,867 | 7% | 2,147 | 5% | Power BI |
| Product, program & project management | 5,990 | 6% | 2,186 | 5% | even |
| Logistics warehouse and transport | 4,023 | 4% | 1,323 | 3% | even |
| Software engineering | 3,663 | 3% | 1,080 | 2% | even |
| Engineering (non-software) | 3,407 | 3% | 1,262 | 3% | even |
| Sales | 3,280 | 3% | 1,708 | 4% | even |
| General management & consulting | 2,685 | 3% | 1,177 | 3% | even |
| Marketing & communications | 2,559 | 2% | 2,378 | 5% | Tableau |
| Quality, safety & environment | 2,081 | 2% | 437 | 1% | even |
| Legal, compliance & risk | 1,879 | 2% | 889 | 2% | even |
| Procurement and purchasing | 1,756 | 2% | 474 | 1% | even |
| Human resources | 1,322 | 1% | 411 | 1% | even |
| Business development & strategy | 1,180 | 1% | 841 | 2% | even |
| Customer service & success | 868 | 1% | 406 | 1% | even |
| Administration & office | 595 | 1% | 145 | 0% | even |
| Unclassified | 558 | 1% | 275 | 1% | even |
| Construction and civil | 479 | 0% | 58 | 0% | even |
| Skilled trades and field service | 398 | 0% | 47 | 0% | even |
| Education & training | 313 | 0% | 154 | 0% | even |
| Retail & store operations | 232 | 0% | 30 | 0% | even |
| Manufacturing and production | 214 | 0% | 34 | 0% | even |
| Research and science | 199 | 0% | 78 | 0% | even |
| Facilities cleaning and security | 163 | 0% | 21 | 0% | even |
| Real estate and property | 141 | 0% | 27 | 0% | even |
| Hospitality and food service | 136 | 0% | – | – | outside top 12 |
| Design & UX | 121 | 0% | 577 | 1% | even |
| Healthcare clinical | 116 | 0% | 48 | 0% | even |
| Healthcare support and caregiving | 99 | 0% | – | – | outside top 12 |
| Public safety and protective services | – | – | 31 | 0% | outside top 12 |
| Arts media and entertainment | – | – | 27 | 0% | outside top 12 |
The companies behind each column
Companies using Power BI →
Companies using Tableau →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Tableau is named by 9,880 companies in job postings and Power BI by 18,897; 8,726 name both. (Breaknorm, 5 November 2026, https://breaknorm.co/compare/microsoft-power-bi-vs-tableau)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Power BI vs Tableau: questions
Which is more used, Power BI or Tableau?
By companies naming it in their own job postings, Power BI (18,897) over Tableau (9,880). By website-and-DNS footprint, Tableau (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Power BI?
33% of Power BI companies have 2 to 200 employees, against 35% for Tableau. 35% of Power BI companies have over 1,000 employees, against 36% for Tableau.
Do companies run both?
8,726 companies name both in their postings, usually Power BI in marketing and Tableau in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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