Microsoft Purview VS SAP Master Data Governance
As of 4 November 2026, SAP Master Data Governance is named by 275 companies and Microsoft Purview by 1,328; Microsoft Purview skews to companies under 200 people (26% vs 16%), SAP Master Data Governance to companies over 1,000 (68% vs 45%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Microsoft Purview's script and mail records show on hundreds of thousands of small sites, SAP Master Data Governance rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Microsoft Purview: 2–200 employees
- 26%
- SAP Master Data Governance: 2–200 employees
- 16%
- Microsoft Purview: 1,000+ employees
- 45%
- SAP Master Data Governance: 1,000+ employees
- 68%
- Postings per company, 90 days
- 2.5 · 4.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Microsoft Purview | share | SAP Master Data Governance | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 12 | 1% | 2 | 1% | even |
| 2-10 employees | 48 | 4% | 11 | 4% | even |
| 11-50 employees | 101 | 8% | 14 | 5% | Microsoft Purview |
| 51-200 employees | 197 | 15% | 20 | 7% | Microsoft Purview |
| 201-500 employees | 199 | 15% | 21 | 8% | Microsoft Purview |
| 501-1000 employees | 177 | 13% | 20 | 7% | Microsoft Purview |
| 1001-5000 employees | 279 | 21% | 55 | 20% | even |
| 5001-10000 employees | 104 | 8% | 30 | 11% | SAP Master Data Governance |
| 10,001+ employees | 211 | 16% | 102 | 37% | SAP Master Data Governance |
| Segment | Microsoft Purview | share | SAP Master Data Governance | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 405 | 30% | 44 | 16% | Microsoft Purview |
| Business & finance services | 370 | 28% | 30 | 11% | Microsoft Purview |
| Manufacturing & industry | 164 | 12% | 127 | 46% | SAP Master Data Governance |
| Public, community & associations | 74 | 6% | 4 | 1% | Microsoft Purview |
| Utilities & infrastructure | 58 | 4% | 19 | 7% | SAP Master Data Governance |
| Health care | 54 | 4% | 4 | 1% | Microsoft Purview |
| Property & construction | 45 | 3% | 4 | 1% | even |
| Commerce & trade | 37 | 3% | 16 | 6% | SAP Master Data Governance |
| Consumer services & leisure | 36 | 3% | 5 | 2% | even |
| Transport, logistics & rental | 31 | 2% | – | – | outside top 12 |
| Media & content | 20 | 2% | 7 | 3% | even |
| Hospitality & travel | 18 | 1% | – | – | outside top 12 |
| Automotive | – | – | 6 | 2% | outside top 12 |
| Agriculture & forestry | – | – | 4 | 1% | outside top 12 |
| Segment | Microsoft Purview | share | SAP Master Data Governance | share | Leans |
|---|---|---|---|---|---|
| United States | 736 | 55% | 131 | 48% | Microsoft Purview |
| United Kingdom | 119 | 9% | 21 | 8% | even |
| Canada | 69 | 5% | 7 | 3% | Microsoft Purview |
| Germany | 61 | 5% | 39 | 14% | SAP Master Data Governance |
| Australia | 35 | 3% | – | – | outside top 12 |
| France | 35 | 3% | 4 | 1% | even |
| Netherlands | 31 | 2% | 4 | 1% | even |
| Sweden | 22 | 2% | 7 | 3% | even |
| Spain | 17 | 1% | 3 | 1% | even |
| Belgium | 16 | 1% | – | – | outside top 12 |
| Brazil | 16 | 1% | 4 | 1% | even |
| Denmark | 12 | 1% | 4 | 1% | even |
| Switzerland | – | – | 9 | 3% | outside top 12 |
| India | – | – | 7 | 3% | outside top 12 |
| Segment | Microsoft Purview | share | SAP Master Data Governance | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 1,838 | 47% | 583 | 42% | Microsoft Purview |
| Data & AI | 1,147 | 29% | 304 | 22% | Microsoft Purview |
| Sales | 97 | 2% | 32 | 2% | even |
| Software engineering | 76 | 2% | 96 | 7% | SAP Master Data Governance |
| Product, program & project management | 57 | 1% | 34 | 2% | even |
| General management & consulting | 52 | 1% | 31 | 2% | even |
| Legal, compliance & risk | 49 | 1% | 6 | 0% | even |
| Engineering (non-software) | 34 | 1% | 3 | 0% | even |
| Administration & office | 15 | 0% | 3 | 0% | even |
| Facilities cleaning and security | 13 | 0% | – | – | outside top 12 |
| Customer service & success | 11 | 0% | 6 | 0% | even |
| Marketing & communications | 11 | 0% | 6 | 0% | even |
| Business development & strategy | 10 | 0% | 1 | 0% | even |
| Unclassified | 8 | 0% | 1 | 0% | even |
| Finance & accounting | 7 | 0% | 16 | 1% | even |
| Human resources | 5 | 0% | 1 | 0% | even |
| Research and science | 5 | 0% | – | – | outside top 12 |
| Education & training | 3 | 0% | 3 | 0% | even |
| Construction and civil | 2 | 0% | 1 | 0% | even |
| Healthcare clinical | 2 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 2 | 0% | 1 | 0% | even |
| Arts media and entertainment | 1 | 0% | – | – | outside top 12 |
| Logistics warehouse and transport | 1 | 0% | 18 | 1% | even |
| Skilled trades and field service | 1 | 0% | – | – | outside top 12 |
| Social care and community | 1 | 0% | – | – | outside top 12 |
| Procurement and purchasing | – | – | 13 | 1% | outside top 12 |
| Retail & store operations | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Microsoft Purview →
Companies using SAP Master Data Governance →
data governance quality mdm ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP Master Data Governance is named by 275 companies in job postings and Microsoft Purview by 1,328; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/microsoft-purview-vs-sap-mdg)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Microsoft Purview vs SAP Master Data Governance: questions
Which is more used, Microsoft Purview or SAP Master Data Governance?
By companies naming it in their own job postings, Microsoft Purview (1,328) over SAP Master Data Governance (275). By website-and-DNS footprint, SAP Master Data Governance (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Microsoft Purview?
26% of Microsoft Purview companies have 2 to 200 employees, against 16% for SAP Master Data Governance. 45% of Microsoft Purview companies have over 1,000 employees, against 68% for SAP Master Data Governance.
Do companies run both?
0 companies name both in their postings, usually Microsoft Purview in marketing and SAP Master Data Governance in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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