Microsoft Purview VS Unity Catalog
As of 4 November 2026, Unity Catalog is named by 835 companies and Microsoft Purview by 1,328; Microsoft Purview skews to companies under 200 people (26% vs 26%), Unity Catalog to companies over 1,000 (47% vs 45%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Microsoft Purview's script and mail records show on hundreds of thousands of small sites, Unity Catalog rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Microsoft Purview: 2–200 employees
- 26%
- Unity Catalog: 2–200 employees
- 26%
- Microsoft Purview: 1,000+ employees
- 45%
- Unity Catalog: 1,000+ employees
- 47%
- Postings per company, 90 days
- 2.5 · 4.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Microsoft Purview | share | Unity Catalog | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 12 | 1% | 17 | 2% | even |
| 2-10 employees | 48 | 4% | 28 | 3% | even |
| 11-50 employees | 101 | 8% | 54 | 6% | even |
| 51-200 employees | 197 | 15% | 134 | 16% | even |
| 201-500 employees | 199 | 15% | 102 | 12% | Microsoft Purview |
| 501-1000 employees | 177 | 13% | 107 | 13% | even |
| 1001-5000 employees | 279 | 21% | 154 | 18% | Microsoft Purview |
| 5001-10000 employees | 104 | 8% | 61 | 7% | even |
| 10,001+ employees | 211 | 16% | 178 | 21% | Unity Catalog |
| Segment | Microsoft Purview | share | Unity Catalog | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 405 | 30% | 307 | 37% | Unity Catalog |
| Business & finance services | 370 | 28% | 215 | 26% | Microsoft Purview |
| Manufacturing & industry | 164 | 12% | 101 | 12% | even |
| Public, community & associations | 74 | 6% | 22 | 3% | Microsoft Purview |
| Utilities & infrastructure | 58 | 4% | 26 | 3% | even |
| Health care | 54 | 4% | 21 | 3% | even |
| Property & construction | 45 | 3% | 23 | 3% | even |
| Commerce & trade | 37 | 3% | 33 | 4% | even |
| Consumer services & leisure | 36 | 3% | 21 | 3% | even |
| Transport, logistics & rental | 31 | 2% | 18 | 2% | even |
| Media & content | 20 | 2% | 19 | 2% | even |
| Hospitality & travel | 18 | 1% | – | – | outside top 12 |
| Automotive | – | – | 15 | 2% | outside top 12 |
| Segment | Microsoft Purview | share | Unity Catalog | share | Leans |
|---|---|---|---|---|---|
| United States | 736 | 55% | 495 | 59% | Unity Catalog |
| United Kingdom | 119 | 9% | 52 | 6% | Microsoft Purview |
| Canada | 69 | 5% | 34 | 4% | even |
| Germany | 61 | 5% | 33 | 4% | even |
| Australia | 35 | 3% | 18 | 2% | even |
| France | 35 | 3% | 20 | 2% | even |
| Netherlands | 31 | 2% | 13 | 2% | even |
| Sweden | 22 | 2% | 14 | 2% | even |
| Spain | 17 | 1% | – | – | outside top 12 |
| Belgium | 16 | 1% | 10 | 1% | even |
| Brazil | 16 | 1% | 19 | 2% | even |
| Denmark | 12 | 1% | – | – | outside top 12 |
| India | – | – | 16 | 2% | outside top 12 |
| Switzerland | – | – | 10 | 1% | outside top 12 |
| Segment | Microsoft Purview | share | Unity Catalog | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 1,838 | 47% | 348 | 7% | Microsoft Purview |
| Data & AI | 1,147 | 29% | 2,601 | 53% | Unity Catalog |
| Sales | 97 | 2% | 534 | 11% | Unity Catalog |
| Software engineering | 76 | 2% | 614 | 12% | Unity Catalog |
| Product, program & project management | 57 | 1% | 138 | 3% | even |
| General management & consulting | 52 | 1% | 23 | 0% | even |
| Legal, compliance & risk | 49 | 1% | 22 | 0% | even |
| Engineering (non-software) | 34 | 1% | 13 | 0% | even |
| Administration & office | 15 | 0% | 7 | 0% | even |
| Facilities cleaning and security | 13 | 0% | 3 | 0% | even |
| Customer service & success | 11 | 0% | 27 | 1% | even |
| Marketing & communications | 11 | 0% | 28 | 1% | even |
| Business development & strategy | 10 | 0% | 24 | 0% | even |
| Unclassified | 8 | 0% | 3 | 0% | even |
| Finance & accounting | 7 | 0% | 23 | 0% | even |
| Human resources | 5 | 0% | 31 | 1% | even |
| Research and science | 5 | 0% | – | – | outside top 12 |
| Education & training | 3 | 0% | – | – | outside top 12 |
| Construction and civil | 2 | 0% | 1 | 0% | even |
| Healthcare clinical | 2 | 0% | 1 | 0% | even |
| Quality, safety & environment | 2 | 0% | 5 | 0% | even |
| Arts media and entertainment | 1 | 0% | 4 | 0% | even |
| Logistics warehouse and transport | 1 | 0% | – | – | outside top 12 |
| Skilled trades and field service | 1 | 0% | – | – | outside top 12 |
| Social care and community | 1 | 0% | – | – | outside top 12 |
| Design & UX | – | – | 11 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 4 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 2 | 0% | outside top 12 |
| Hospitality and food service | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Microsoft Purview →
Companies using Unity Catalog →
data governance quality mdm ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Unity Catalog is named by 835 companies in job postings and Microsoft Purview by 1,328; 174 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/microsoft-purview-vs-unity-catalog)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Microsoft Purview vs Unity Catalog: questions
Which is more used, Microsoft Purview or Unity Catalog?
By companies naming it in their own job postings, Microsoft Purview (1,328) over Unity Catalog (835). By website-and-DNS footprint, Unity Catalog (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Microsoft Purview?
26% of Microsoft Purview companies have 2 to 200 employees, against 26% for Unity Catalog. 45% of Microsoft Purview companies have over 1,000 employees, against 47% for Unity Catalog.
Do companies run both?
174 companies name both in their postings, usually Microsoft Purview in marketing and Unity Catalog in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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Every company on either tool,
with the person who owns it
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