MicroStrategy VS Omni Analytics
As of 30 October 2026, Omni Analytics is named by 241 companies and MicroStrategy by 250; MicroStrategy skews to companies under 200 people (30% vs 46%), Omni Analytics to companies over 1,000 (25% vs 53%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: MicroStrategy's script and mail records show on hundreds of thousands of small sites, Omni Analytics rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- MicroStrategy: 2–200 employees
- 30%
- Omni Analytics: 2–200 employees
- 46%
- MicroStrategy: 1,000+ employees
- 53%
- Omni Analytics: 1,000+ employees
- 25%
- Postings per company, 90 days
- 2.9 · 2.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | MicroStrategy | share | Omni Analytics | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 5 | 2% | even |
| 2-10 employees | 11 | 4% | 13 | 5% | even |
| 11-50 employees | 37 | 15% | 42 | 17% | Omni Analytics |
| 51-200 employees | 28 | 11% | 57 | 24% | Omni Analytics |
| 201-500 employees | 19 | 8% | 37 | 15% | Omni Analytics |
| 501-1000 employees | 20 | 8% | 27 | 11% | Omni Analytics |
| 1001-5000 employees | 48 | 19% | 23 | 10% | MicroStrategy |
| 5001-10000 employees | 11 | 4% | 11 | 5% | even |
| 10,001+ employees | 74 | 30% | 26 | 11% | MicroStrategy |
| Segment | MicroStrategy | share | Omni Analytics | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 90 | 36% | 98 | 41% | Omni Analytics |
| Business & finance services | 44 | 18% | 47 | 20% | even |
| Commerce & trade | 41 | 16% | 26 | 11% | MicroStrategy |
| Manufacturing & industry | 26 | 10% | 18 | 7% | MicroStrategy |
| Hospitality & travel | 10 | 4% | 5 | 2% | even |
| Media & content | 8 | 3% | 11 | 5% | even |
| Health care | 7 | 3% | 11 | 5% | even |
| Utilities & infrastructure | 6 | 2% | 5 | 2% | even |
| Consumer services & leisure | 5 | 2% | 9 | 4% | even |
| Public, community & associations | 4 | 2% | 2 | 1% | even |
| Transport, logistics & rental | 4 | 2% | – | – | outside top 12 |
| Property & construction | 3 | 1% | 4 | 2% | even |
| Automotive | – | – | 3 | 1% | outside top 12 |
| Segment | MicroStrategy | share | Omni Analytics | share | Leans |
|---|---|---|---|---|---|
| United States | 164 | 66% | 163 | 68% | Omni Analytics |
| Germany | 12 | 5% | 7 | 3% | even |
| United Kingdom | 12 | 5% | 27 | 11% | Omni Analytics |
| France | 9 | 4% | 8 | 3% | even |
| Canada | 8 | 3% | 9 | 4% | even |
| United Arab Emirates | 6 | 2% | – | – | outside top 12 |
| Spain | 6 | 2% | – | – | outside top 12 |
| India | 6 | 2% | 2 | 1% | even |
| Italy | 4 | 2% | – | – | outside top 12 |
| Poland | 4 | 2% | – | – | outside top 12 |
| Belgium | 3 | 1% | – | – | outside top 12 |
| Romania | 3 | 1% | – | – | outside top 12 |
| Netherlands | – | – | 4 | 2% | outside top 12 |
| Australia | – | – | 3 | 1% | outside top 12 |
| Sweden | – | – | 3 | 1% | outside top 12 |
| Brazil | – | – | 2 | 1% | outside top 12 |
| Finland | – | – | 2 | 1% | outside top 12 |
| Hungary | – | – | 2 | 1% | outside top 12 |
| Segment | MicroStrategy | share | Omni Analytics | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 532 | 41% | 196 | 24% | MicroStrategy |
| IT operations & business systems | 87 | 7% | 59 | 7% | even |
| Finance & accounting | 83 | 6% | 25 | 3% | MicroStrategy |
| Software engineering | 74 | 6% | 120 | 14% | Omni Analytics |
| Product, program & project management | 32 | 2% | 25 | 3% | even |
| Marketing & communications | 26 | 2% | 62 | 7% | Omni Analytics |
| Logistics warehouse and transport | 25 | 2% | 13 | 2% | even |
| General management & consulting | 21 | 2% | – | – | outside top 12 |
| Procurement and purchasing | 16 | 1% | – | – | outside top 12 |
| Customer service & success | 15 | 1% | 22 | 3% | even |
| Human resources | 14 | 1% | – | – | outside top 12 |
| Sales | 12 | 1% | 43 | 5% | Omni Analytics |
| Retail & store operations | – | – | 125 | 15% | outside top 12 |
| Business development & strategy | – | – | 15 | 2% | outside top 12 |
| Healthcare clinical | – | – | 6 | 1% | outside top 12 |
The companies behind each column
Companies using MicroStrategy →
Companies using Omni Analytics →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Omni Analytics is named by 241 companies in job postings and MicroStrategy by 250; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/microstrategy-vs-omni-analytics)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
MicroStrategy vs Omni Analytics: questions
Which is more used, MicroStrategy or Omni Analytics?
By companies naming it in their own job postings, MicroStrategy (250) over Omni Analytics (241). By website-and-DNS footprint, Omni Analytics (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses MicroStrategy?
30% of MicroStrategy companies have 2 to 200 employees, against 46% for Omni Analytics. 53% of MicroStrategy companies have over 1,000 employees, against 25% for Omni Analytics.
Do companies run both?
0 companies name both in their postings, usually MicroStrategy in marketing and Omni Analytics in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on MicroStrategy or Omni Analytics. Start free, no card.