Mode Analytics VS Omni Analytics
As of 30 October 2026, Omni Analytics is named by 241 companies and Mode Analytics by 130; Mode Analytics skews to companies under 200 people (50% vs 46%), Omni Analytics to companies over 1,000 (25% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Mode Analytics's script and mail records show on hundreds of thousands of small sites, Omni Analytics rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Mode Analytics: 2–200 employees
- 50%
- Omni Analytics: 2–200 employees
- 46%
- Mode Analytics: 1,000+ employees
- 26%
- Omni Analytics: 1,000+ employees
- 25%
- Postings per company, 90 days
- 2.2 · 2.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Mode Analytics | share | Omni Analytics | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 5 | 2% | even |
| 2-10 employees | 12 | 9% | 13 | 5% | Mode Analytics |
| 11-50 employees | 22 | 17% | 42 | 17% | even |
| 51-200 employees | 31 | 24% | 57 | 24% | even |
| 201-500 employees | 18 | 14% | 37 | 15% | even |
| 501-1000 employees | 12 | 9% | 27 | 11% | even |
| 1001-5000 employees | 27 | 21% | 23 | 10% | Mode Analytics |
| 5001-10000 employees | 4 | 3% | 11 | 5% | even |
| 10,001+ employees | 3 | 2% | 26 | 11% | Omni Analytics |
| Segment | Mode Analytics | share | Omni Analytics | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 60 | 46% | 98 | 41% | Mode Analytics |
| Business & finance services | 28 | 22% | 47 | 20% | Mode Analytics |
| Manufacturing & industry | 14 | 11% | 18 | 7% | Mode Analytics |
| Media & content | 10 | 8% | 11 | 5% | Mode Analytics |
| Health care | 7 | 5% | 11 | 5% | even |
| Commerce & trade | 3 | 2% | 26 | 11% | Omni Analytics |
| Consumer services & leisure | 3 | 2% | 9 | 4% | even |
| Public, community & associations | 2 | 2% | 2 | 1% | even |
| Hospitality & travel | 1 | 1% | 5 | 2% | even |
| Property & construction | 1 | 1% | 4 | 2% | even |
| Transport, logistics & rental | 1 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | – | – | 5 | 2% | outside top 12 |
| Automotive | – | – | 3 | 1% | outside top 12 |
| Segment | Mode Analytics | share | Omni Analytics | share | Leans |
|---|---|---|---|---|---|
| United States | 106 | 82% | 163 | 68% | Mode Analytics |
| United Kingdom | 7 | 5% | 27 | 11% | Omni Analytics |
| Australia | 3 | 2% | 3 | 1% | even |
| Germany | 3 | 2% | 7 | 3% | even |
| India | 3 | 2% | 2 | 1% | even |
| Sweden | 2 | 2% | 3 | 1% | even |
| Austria | 1 | 1% | – | – | outside top 12 |
| Canada | 1 | 1% | 9 | 4% | Omni Analytics |
| Estonia | 1 | 1% | – | – | outside top 12 |
| ID | 1 | 1% | – | – | outside top 12 |
| Ireland | 1 | 1% | – | – | outside top 12 |
| Poland | 1 | 1% | – | – | outside top 12 |
| France | – | – | 8 | 3% | outside top 12 |
| Netherlands | – | – | 4 | 2% | outside top 12 |
| Brazil | – | – | 2 | 1% | outside top 12 |
| Finland | – | – | 2 | 1% | outside top 12 |
| Hungary | – | – | 2 | 1% | outside top 12 |
| Segment | Mode Analytics | share | Omni Analytics | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 105 | 28% | 196 | 24% | Mode Analytics |
| Software engineering | 57 | 15% | 120 | 14% | even |
| Engineering (non-software) | 25 | 7% | – | – | outside top 12 |
| Product, program & project management | 24 | 6% | 25 | 3% | Mode Analytics |
| IT operations & business systems | 22 | 6% | 59 | 7% | even |
| Sales | 19 | 5% | 43 | 5% | even |
| Marketing & communications | 18 | 5% | 62 | 7% | Omni Analytics |
| Design & UX | 16 | 4% | – | – | outside top 12 |
| Finance & accounting | 8 | 2% | 25 | 3% | even |
| Quality, safety & environment | 6 | 2% | – | – | outside top 12 |
| Customer service & success | 4 | 1% | 22 | 3% | even |
| Legal, compliance & risk | 4 | 1% | – | – | outside top 12 |
| Retail & store operations | – | – | 125 | 15% | outside top 12 |
| Business development & strategy | – | – | 15 | 2% | outside top 12 |
| Logistics warehouse and transport | – | – | 13 | 2% | outside top 12 |
| Healthcare clinical | – | – | 6 | 1% | outside top 12 |
The companies behind each column
Companies using Mode Analytics →
Companies using Omni Analytics →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Omni Analytics is named by 241 companies in job postings and Mode Analytics by 130; 10 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/mode-analytics-vs-omni-analytics)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Mode Analytics vs Omni Analytics: questions
Which is more used, Mode Analytics or Omni Analytics?
By companies naming it in their own job postings, Omni Analytics (241) over Mode Analytics (130). By website-and-DNS footprint, Omni Analytics (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Mode Analytics?
50% of Mode Analytics companies have 2 to 200 employees, against 46% for Omni Analytics. 26% of Mode Analytics companies have over 1,000 employees, against 25% for Omni Analytics.
Do companies run both?
10 companies name both in their postings, usually Mode Analytics in marketing and Omni Analytics in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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