Mode Analytics VS Oracle Transactional Business Intelligence
As of 30 October 2026, Oracle Transactional Business Intelligence is named by 248 companies and Mode Analytics by 130; Mode Analytics skews to companies under 200 people (50% vs 22%), Oracle Transactional Business Intelligence to companies over 1,000 (59% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Mode Analytics's script and mail records show on hundreds of thousands of small sites, Oracle Transactional Business Intelligence rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Mode Analytics: 2–200 employees
- 50%
- Oracle Transactional Business Intelligence: 2–200 employees
- 22%
- Mode Analytics: 1,000+ employees
- 26%
- Oracle Transactional Business Intelligence: 1,000+ employees
- 59%
- Postings per company, 90 days
- 2.2 · 3.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Mode Analytics | share | Oracle Transactional Business Intelligence | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 2 | 1% | even |
| 2-10 employees | 12 | 9% | 11 | 4% | Mode Analytics |
| 11-50 employees | 22 | 17% | 19 | 8% | Mode Analytics |
| 51-200 employees | 31 | 24% | 24 | 10% | Mode Analytics |
| 201-500 employees | 18 | 14% | 26 | 10% | Mode Analytics |
| 501-1000 employees | 12 | 9% | 20 | 8% | even |
| 1001-5000 employees | 27 | 21% | 58 | 23% | Oracle Transactional Business Intelligence |
| 5001-10000 employees | 4 | 3% | 31 | 13% | Oracle Transactional Business Intelligence |
| 10,001+ employees | 3 | 2% | 57 | 23% | Oracle Transactional Business Intelligence |
| Segment | Mode Analytics | share | Oracle Transactional Business Intelligence | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 60 | 46% | 81 | 33% | Mode Analytics |
| Business & finance services | 28 | 22% | 46 | 19% | Mode Analytics |
| Manufacturing & industry | 14 | 11% | 36 | 15% | Oracle Transactional Business Intelligence |
| Media & content | 10 | 8% | 9 | 4% | Mode Analytics |
| Health care | 7 | 5% | 15 | 6% | even |
| Commerce & trade | 3 | 2% | 14 | 6% | Oracle Transactional Business Intelligence |
| Consumer services & leisure | 3 | 2% | 5 | 2% | even |
| Public, community & associations | 2 | 2% | – | – | outside top 12 |
| Hospitality & travel | 1 | 1% | 6 | 2% | even |
| Property & construction | 1 | 1% | 13 | 5% | Oracle Transactional Business Intelligence |
| Transport, logistics & rental | 1 | 1% | 6 | 2% | even |
| Utilities & infrastructure | – | – | 9 | 4% | outside top 12 |
| Automotive | – | – | 4 | 2% | outside top 12 |
| Segment | Mode Analytics | share | Oracle Transactional Business Intelligence | share | Leans |
|---|---|---|---|---|---|
| United States | 106 | 82% | 174 | 70% | Mode Analytics |
| United Kingdom | 7 | 5% | 22 | 9% | Oracle Transactional Business Intelligence |
| Australia | 3 | 2% | 6 | 2% | even |
| Germany | 3 | 2% | 2 | 1% | even |
| India | 3 | 2% | 7 | 3% | even |
| Sweden | 2 | 2% | – | – | outside top 12 |
| Austria | 1 | 1% | – | – | outside top 12 |
| Canada | 1 | 1% | 7 | 3% | Oracle Transactional Business Intelligence |
| Estonia | 1 | 1% | – | – | outside top 12 |
| ID | 1 | 1% | – | – | outside top 12 |
| Ireland | 1 | 1% | – | – | outside top 12 |
| Poland | 1 | 1% | – | – | outside top 12 |
| United Arab Emirates | – | – | 5 | 2% | outside top 12 |
| Switzerland | – | – | 2 | 1% | outside top 12 |
| EG | – | – | 2 | 1% | outside top 12 |
| France | – | – | 2 | 1% | outside top 12 |
| Singapore | – | – | 2 | 1% | outside top 12 |
| TH | – | – | 2 | 1% | outside top 12 |
| Segment | Mode Analytics | share | Oracle Transactional Business Intelligence | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 105 | 28% | 44 | 4% | Mode Analytics |
| Software engineering | 57 | 15% | 88 | 8% | Mode Analytics |
| Engineering (non-software) | 25 | 7% | 1 | 0% | Mode Analytics |
| Product, program & project management | 24 | 6% | 17 | 2% | Mode Analytics |
| IT operations & business systems | 22 | 6% | 731 | 68% | Oracle Transactional Business Intelligence |
| Sales | 19 | 5% | – | – | outside top 12 |
| Marketing & communications | 18 | 5% | – | – | outside top 12 |
| Design & UX | 16 | 4% | – | – | outside top 12 |
| Finance & accounting | 8 | 2% | 9 | 1% | even |
| Quality, safety & environment | 6 | 2% | – | – | outside top 12 |
| Customer service & success | 4 | 1% | – | – | outside top 12 |
| Legal, compliance & risk | 4 | 1% | – | – | outside top 12 |
| Human resources | – | – | 28 | 3% | outside top 12 |
| General management & consulting | – | – | 4 | 0% | outside top 12 |
| Logistics warehouse and transport | – | – | 3 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 3 | 0% | outside top 12 |
| Unclassified | – | – | 2 | 0% | outside top 12 |
| Healthcare clinical | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Mode Analytics →
Companies using Oracle Transactional Business Intelligence →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Oracle Transactional Business Intelligence is named by 248 companies in job postings and Mode Analytics by 130; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/mode-analytics-vs-oracle-otbi)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Mode Analytics vs Oracle Transactional Business Intelligence: questions
Which is more used, Mode Analytics or Oracle Transactional Business Intelligence?
By companies naming it in their own job postings, Oracle Transactional Business Intelligence (248) over Mode Analytics (130). By website-and-DNS footprint, Oracle Transactional Business Intelligence (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Mode Analytics?
50% of Mode Analytics companies have 2 to 200 employees, against 22% for Oracle Transactional Business Intelligence. 26% of Mode Analytics companies have over 1,000 employees, against 59% for Oracle Transactional Business Intelligence.
Do companies run both?
0 companies name both in their postings, usually Mode Analytics in marketing and Oracle Transactional Business Intelligence in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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