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OData VS SOAP

As of 30 October 2026, SOAP is named by 2,740 companies and OData by 636; OData skews to companies under 200 people (35% vs 39%), SOAP to companies over 1,000 (37% vs 44%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: OData's script and mail records show on hundreds of thousands of small sites, SOAP rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

OData: 2–200 employees
35%
SOAP: 2–200 employees
39%
OData: 1,000+ employees
44%
SOAP: 1,000+ employees
37%
Postings per company, 90 days
3.8 · 3.2
Website or DNS footprint
0 · 0
636companies name OData
2,740companies name SOAP
329name both
2,434 · 8,721postings in 90 days, OData · SOAP
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentODatashareSOAPshareLeans
Self-employed20%281%even
2-10 employees427%1546%even
11-50 employees7912%40815%SOAP
51-200 employees10016%50518%SOAP
201-500 employees7111%39815%SOAP
501-1000 employees599%2439%even
1001-5000 employees10416%50418%SOAP
5001-10000 employees477%1465%OData
10,001+ employees13221%35413%OData
By industry
SegmentODatashareSOAPshareLeans
Technology & software26942%1,39151%SOAP
Manufacturing & industry13321%2569%OData
Business & finance services9214%55920%SOAP
Commerce & trade356%602%OData
Utilities & infrastructure223%843%even
Automotive213%261%OData
Property & construction132%432%even
Health care112%693%even
Media & content112%532%even
Public, community & associations91%612%even
Consumer services & leisure81%582%even
Transport, logistics & rental81%492%even
By country
SegmentODatashareSOAPshareLeans
United States27143%1,56657%SOAP
Germany12119%1536%OData
United Kingdom437%1716%even
India254%1224%even
France203%743%even
Canada193%823%even
Switzerland183%––outside top 12
Australia173%502%even
Netherlands163%371%even
Belgium61%301%even
Czechia61%––outside top 12
Denmark61%––outside top 12
Poland––452%outside top 12
Italy––311%outside top 12
Spain––301%outside top 12
Postings by team (share of each tool's postings)
SegmentODatashareSOAPshareLeans
IT operations & business systems1,51651%2,60519%OData
Software engineering88029%8,29959%SOAP
Data & AI913%2502%even
Product, program & project management221%1661%even
General management & consulting201%610%even
Engineering (non-software)90%1121%even
Sales50%761%even
Unclassified50%180%even
Customer service & success40%831%even
Human resources30%190%even
Marketing & communications30%––outside top 12
Quality, safety & environment30%380%even
Healthcare clinical––3843%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SOAP is named by 2,740 companies in job postings and OData by 636; 329 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/odata-vs-soap)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

OData vs SOAP: questions

Which is more used, OData or SOAP?

By companies naming it in their own job postings, SOAP (2,740) over OData (636). By website-and-DNS footprint, SOAP (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses OData?

35% of OData companies have 2 to 200 employees, against 39% for SOAP. 44% of OData companies have over 1,000 employees, against 37% for SOAP.

Do companies run both?

329 companies name both in their postings, usually OData in marketing and SOAP in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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Every company on either tool,
with the person who owns it

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