Oracle Transactional Business Intelligence VS Qlik Sense
As of 30 October 2026, Qlik Sense is named by 368 companies and Oracle Transactional Business Intelligence by 248; Oracle Transactional Business Intelligence skews to companies under 200 people (22% vs 24%), Qlik Sense to companies over 1,000 (52% vs 59%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Oracle Transactional Business Intelligence's script and mail records show on hundreds of thousands of small sites, Qlik Sense rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Oracle Transactional Business Intelligence: 2–200 employees
- 22%
- Qlik Sense: 2–200 employees
- 24%
- Oracle Transactional Business Intelligence: 1,000+ employees
- 59%
- Qlik Sense: 1,000+ employees
- 52%
- Postings per company, 90 days
- 3.3 · 2.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Oracle Transactional Business Intelligence | share | Qlik Sense | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | – | – | outside top 12 |
| 2-10 employees | 11 | 4% | 11 | 3% | even |
| 11-50 employees | 19 | 8% | 35 | 10% | even |
| 51-200 employees | 24 | 10% | 43 | 12% | Qlik Sense |
| 201-500 employees | 26 | 10% | 42 | 11% | even |
| 501-1000 employees | 20 | 8% | 45 | 12% | Qlik Sense |
| 1001-5000 employees | 58 | 23% | 76 | 21% | Oracle Transactional Business Intelligence |
| 5001-10000 employees | 31 | 13% | 39 | 11% | even |
| 10,001+ employees | 57 | 23% | 77 | 21% | Oracle Transactional Business Intelligence |
| Segment | Oracle Transactional Business Intelligence | share | Qlik Sense | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 81 | 33% | 107 | 29% | Oracle Transactional Business Intelligence |
| Business & finance services | 46 | 19% | 66 | 18% | even |
| Manufacturing & industry | 36 | 15% | 73 | 20% | Qlik Sense |
| Health care | 15 | 6% | 18 | 5% | even |
| Commerce & trade | 14 | 6% | 30 | 8% | Qlik Sense |
| Property & construction | 13 | 5% | 9 | 2% | Oracle Transactional Business Intelligence |
| Media & content | 9 | 4% | 12 | 3% | even |
| Utilities & infrastructure | 9 | 4% | 10 | 3% | even |
| Hospitality & travel | 6 | 2% | – | – | outside top 12 |
| Transport, logistics & rental | 6 | 2% | 11 | 3% | even |
| Consumer services & leisure | 5 | 2% | 7 | 2% | even |
| Automotive | 4 | 2% | 10 | 3% | even |
| Public, community & associations | – | – | 8 | 2% | outside top 12 |
| Segment | Oracle Transactional Business Intelligence | share | Qlik Sense | share | Leans |
|---|---|---|---|---|---|
| United States | 174 | 70% | 157 | 43% | Oracle Transactional Business Intelligence |
| United Kingdom | 22 | 9% | 29 | 8% | even |
| Canada | 7 | 3% | 6 | 2% | even |
| India | 7 | 3% | – | – | outside top 12 |
| Australia | 6 | 2% | – | – | outside top 12 |
| United Arab Emirates | 5 | 2% | – | – | outside top 12 |
| Switzerland | 2 | 1% | 8 | 2% | even |
| Germany | 2 | 1% | 39 | 11% | Qlik Sense |
| EG | 2 | 1% | – | – | outside top 12 |
| France | 2 | 1% | 27 | 7% | Qlik Sense |
| Singapore | 2 | 1% | 12 | 3% | Qlik Sense |
| TH | 2 | 1% | – | – | outside top 12 |
| Italy | – | – | 13 | 4% | outside top 12 |
| Sweden | – | – | 12 | 3% | outside top 12 |
| Belgium | – | – | 10 | 3% | outside top 12 |
| Netherlands | – | – | 8 | 2% | outside top 12 |
| Brazil | – | – | 7 | 2% | outside top 12 |
| Segment | Oracle Transactional Business Intelligence | share | Qlik Sense | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 731 | 68% | 87 | 6% | Oracle Transactional Business Intelligence |
| Software engineering | 88 | 8% | 43 | 3% | Oracle Transactional Business Intelligence |
| Data & AI | 44 | 4% | 632 | 46% | Qlik Sense |
| Human resources | 28 | 3% | – | – | outside top 12 |
| Product, program & project management | 17 | 2% | 45 | 3% | even |
| Finance & accounting | 9 | 1% | 127 | 9% | Qlik Sense |
| General management & consulting | 4 | 0% | 18 | 1% | even |
| Logistics warehouse and transport | 3 | 0% | 34 | 2% | Qlik Sense |
| Procurement and purchasing | 3 | 0% | – | – | outside top 12 |
| Unclassified | 2 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 1 | 0% | 22 | 2% | even |
| Healthcare clinical | 1 | 0% | – | – | outside top 12 |
| Sales | – | – | 43 | 3% | outside top 12 |
| Marketing & communications | – | – | 24 | 2% | outside top 12 |
| Legal, compliance & risk | – | – | 21 | 2% | outside top 12 |
| Quality, safety & environment | – | – | 11 | 1% | outside top 12 |
The companies behind each column
Companies using Oracle Transactional Business Intelligence →
Companies using Qlik Sense →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Qlik Sense is named by 368 companies in job postings and Oracle Transactional Business Intelligence by 248; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/oracle-otbi-vs-qlik-sense)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Oracle Transactional Business Intelligence vs Qlik Sense: questions
Which is more used, Oracle Transactional Business Intelligence or Qlik Sense?
By companies naming it in their own job postings, Qlik Sense (368) over Oracle Transactional Business Intelligence (248). By website-and-DNS footprint, Qlik Sense (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Oracle Transactional Business Intelligence?
22% of Oracle Transactional Business Intelligence companies have 2 to 200 employees, against 24% for Qlik Sense. 59% of Oracle Transactional Business Intelligence companies have over 1,000 employees, against 52% for Qlik Sense.
Do companies run both?
0 companies name both in their postings, usually Oracle Transactional Business Intelligence in marketing and Qlik Sense in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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