Palo Alto Firewalls VS Zscaler
As of 30 October 2026, Zscaler is named by 323 companies and Palo Alto Firewalls by 210; Palo Alto Firewalls skews to companies under 200 people (28% vs 21%), Zscaler to companies over 1,000 (53% vs 50%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Palo Alto Firewalls's script and mail records show on hundreds of thousands of small sites, Zscaler rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Palo Alto Firewalls: 2–200 employees
- 28%
- Zscaler: 2–200 employees
- 21%
- Palo Alto Firewalls: 1,000+ employees
- 50%
- Zscaler: 1,000+ employees
- 53%
- Postings per company, 90 days
- 2.4 · 3.3
- Website or DNS footprint
- 0 · 3,109
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Palo Alto Firewalls | share | Zscaler | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 2 | 1% | even |
| 2-10 employees | 6 | 3% | 10 | 3% | even |
| 11-50 employees | 19 | 9% | 18 | 6% | Palo Alto Firewalls |
| 51-200 employees | 34 | 16% | 41 | 13% | Palo Alto Firewalls |
| 201-500 employees | 24 | 11% | 47 | 15% | Zscaler |
| 501-1000 employees | 19 | 9% | 35 | 11% | even |
| 1001-5000 employees | 55 | 26% | 69 | 21% | Palo Alto Firewalls |
| 5001-10000 employees | 16 | 8% | 30 | 9% | even |
| 10,001+ employees | 35 | 17% | 71 | 22% | Zscaler |
| Segment | Palo Alto Firewalls | share | Zscaler | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 69 | 33% | 112 | 35% | even |
| Business & finance services | 41 | 20% | 79 | 24% | Zscaler |
| Manufacturing & industry | 39 | 19% | 53 | 16% | Palo Alto Firewalls |
| Commerce & trade | 11 | 5% | 17 | 5% | even |
| Health care | 9 | 4% | 6 | 2% | Palo Alto Firewalls |
| Utilities & infrastructure | 9 | 4% | 19 | 6% | even |
| Consumer services & leisure | 7 | 3% | 7 | 2% | even |
| Media & content | 7 | 3% | 7 | 2% | even |
| Property & construction | 7 | 3% | 6 | 2% | even |
| Transport, logistics & rental | 5 | 2% | 6 | 2% | even |
| Hospitality & travel | 3 | 1% | 4 | 1% | even |
| Automotive | 2 | 1% | – | – | outside top 12 |
| Public, community & associations | – | – | 4 | 1% | outside top 12 |
| Segment | Palo Alto Firewalls | share | Zscaler | share | Leans |
|---|---|---|---|---|---|
| United States | 159 | 76% | 214 | 66% | Palo Alto Firewalls |
| United Kingdom | 12 | 6% | 24 | 7% | even |
| Canada | 5 | 2% | 14 | 4% | even |
| India | 4 | 2% | 5 | 2% | even |
| Australia | 3 | 1% | 9 | 3% | even |
| Belgium | 3 | 1% | 4 | 1% | even |
| United Arab Emirates | 2 | 1% | – | – | outside top 12 |
| Germany | 2 | 1% | 9 | 3% | even |
| Finland | 2 | 1% | – | – | outside top 12 |
| Ireland | 2 | 1% | 3 | 1% | even |
| Austria | 1 | 0% | – | – | outside top 12 |
| Brazil | 1 | 0% | 5 | 2% | even |
| France | – | – | 9 | 3% | outside top 12 |
| Japan | – | – | 3 | 1% | outside top 12 |
| Singapore | – | – | 3 | 1% | outside top 12 |
| Segment | Palo Alto Firewalls | share | Zscaler | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 568 | 87% | 906 | 68% | Palo Alto Firewalls |
| Engineering (non-software) | 14 | 2% | 2 | 0% | even |
| Software engineering | 5 | 1% | 37 | 3% | Zscaler |
| Product, program & project management | 2 | 0% | 32 | 2% | Zscaler |
| Research and science | 2 | 0% | – | – | outside top 12 |
| Sales | 2 | 0% | 103 | 8% | Zscaler |
| Unclassified | 2 | 0% | – | – | outside top 12 |
| Customer service & success | 1 | 0% | 31 | 2% | Zscaler |
| Data & AI | 1 | 0% | 7 | 1% | even |
| Hospitality and food service | 1 | 0% | – | – | outside top 12 |
| Human resources | 1 | 0% | – | – | outside top 12 |
| General management & consulting | – | – | 15 | 1% | outside top 12 |
| Business development & strategy | – | – | 6 | 0% | outside top 12 |
| Administration & office | – | – | 3 | 0% | outside top 12 |
| Marketing & communications | – | – | 3 | 0% | outside top 12 |
| Construction and civil | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Palo Alto Firewalls →
Companies using Zscaler →
network security zero trust ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Zscaler is named by 323 companies in job postings and Palo Alto Firewalls by 210; 23 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/palo-alto-firewalls-vs-zscaler)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Palo Alto Firewalls vs Zscaler: questions
Which is more used, Palo Alto Firewalls or Zscaler?
By companies naming it in their own job postings, Zscaler (323) over Palo Alto Firewalls (210). By website-and-DNS footprint, Zscaler (3,109 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Palo Alto Firewalls?
28% of Palo Alto Firewalls companies have 2 to 200 employees, against 21% for Zscaler. 50% of Palo Alto Firewalls companies have over 1,000 employees, against 53% for Zscaler.
Do companies run both?
23 companies name both in their postings, usually Palo Alto Firewalls in marketing and Zscaler in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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