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PDF VS SOAP

As of 30 October 2026, SOAP is named by 2,740 companies and PDF by 294; PDF skews to companies under 200 people (38% vs 39%), SOAP to companies over 1,000 (37% vs 37%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: PDF's script and mail records show on hundreds of thousands of small sites, SOAP rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

PDF: 2–200 employees
38%
SOAP: 2–200 employees
39%
PDF: 1,000+ employees
37%
SOAP: 1,000+ employees
37%
Postings per company, 90 days
2.5 · 3.2
Website or DNS footprint
0 · 0
294companies name PDF
2,740companies name SOAP
0name both
731 · 8,721postings in 90 days, PDF · SOAP
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentPDFshareSOAPshareLeans
2-10 employees217%1546%even
11-50 employees4415%40815%even
51-200 employees4616%50518%SOAP
201-500 employees4114%39815%even
501-1000 employees3211%2439%PDF
1001-5000 employees5619%50418%even
5001-10000 employees196%1465%even
10,001+ employees3512%35413%even
Self-employed––281%outside top 12
By industry
SegmentPDFshareSOAPshareLeans
Business & finance services10034%55920%PDF
Technology & software5218%1,39151%SOAP
Manufacturing & industry4114%2569%PDF
Property & construction3010%432%PDF
Public, community & associations124%612%even
Commerce & trade103%602%even
Consumer services & leisure103%582%even
Utilities & infrastructure93%843%even
Automotive83%261%even
Media & content83%532%even
Health care72%693%even
Hospitality & travel41%––outside top 12
Transport, logistics & rental––492%outside top 12
By country
SegmentPDFshareSOAPshareLeans
United States17560%1,56657%PDF
Germany186%1536%even
France176%743%PDF
United Kingdom176%1716%even
Canada114%823%even
India93%1224%even
Spain62%301%even
Switzerland52%––outside top 12
Australia41%502%even
Italy41%311%even
Mexico31%––outside top 12
Brazil21%––outside top 12
Poland––452%outside top 12
Netherlands––371%outside top 12
Belgium––301%outside top 12
Postings by team (share of each tool's postings)
SegmentPDFshareSOAPshareLeans
Legal, compliance & risk20422%––outside top 12
Administration & office728%––outside top 12
Software engineering505%8,29959%SOAP
Construction and civil384%––outside top 12
Data & AI374%2502%PDF
Finance & accounting364%––outside top 12
Engineering (non-software)334%1121%PDF
Arts media and entertainment283%––outside top 12
IT operations & business systems283%2,60519%SOAP
Product, program & project management263%1661%even
Quality, safety & environment202%380%even
Sales202%761%even
Healthcare clinical––3843%outside top 12
Customer service & success––831%outside top 12
General management & consulting––610%outside top 12
Human resources––190%outside top 12
Unclassified––180%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SOAP is named by 2,740 companies in job postings and PDF by 294; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/pdf-vs-soap)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

PDF vs SOAP: questions

Which is more used, PDF or SOAP?

By companies naming it in their own job postings, SOAP (2,740) over PDF (294). By website-and-DNS footprint, SOAP (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses PDF?

38% of PDF companies have 2 to 200 employees, against 39% for SOAP. 37% of PDF companies have over 1,000 employees, against 37% for SOAP.

Do companies run both?

0 companies name both in their postings, usually PDF in marketing and SOAP in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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