QuickBooks Online VS Sage
As of 5 November 2026, Sage is named by 1,554 companies and QuickBooks Online by 871; QuickBooks Online skews to companies under 200 people (79% vs 54%), Sage to companies over 1,000 (19% vs 6%).
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: QuickBooks Online's script and mail records show on hundreds of thousands of small sites, Sage rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- QuickBooks Online: 2–200 employees
- 79%
- Sage: 2–200 employees
- 54%
- QuickBooks Online: 1,000+ employees
- 6%
- Sage: 1,000+ employees
- 19%
- Postings per company, 90 days
- 2.0 · 2.2
- Website or DNS footprint
- 0 · 127
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | QuickBooks Online | share | Sage | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 39 | 4% | 42 | 3% | even |
| 2-10 employees | 142 | 16% | 147 | 9% | QuickBooks Online |
| 11-50 employees | 273 | 31% | 264 | 17% | QuickBooks Online |
| 51-200 employees | 270 | 31% | 433 | 28% | QuickBooks Online |
| 201-500 employees | 70 | 8% | 243 | 16% | Sage |
| 501-1000 employees | 29 | 3% | 135 | 9% | Sage |
| 1001-5000 employees | 34 | 4% | 179 | 12% | Sage |
| 5001-10000 employees | 7 | 1% | 46 | 3% | Sage |
| 10,001+ employees | 7 | 1% | 65 | 4% | Sage |
| Segment | QuickBooks Online | share | Sage | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 345 | 40% | 383 | 25% | QuickBooks Online |
| Technology & software | 141 | 16% | 224 | 14% | even |
| Public, community & associations | 110 | 13% | 109 | 7% | QuickBooks Online |
| Property & construction | 69 | 8% | 251 | 16% | Sage |
| Consumer services & leisure | 40 | 5% | 57 | 4% | even |
| Health care | 40 | 5% | 65 | 4% | even |
| Manufacturing & industry | 38 | 4% | 215 | 14% | Sage |
| Media & content | 27 | 3% | 38 | 2% | even |
| Commerce & trade | 20 | 2% | 83 | 5% | Sage |
| Utilities & infrastructure | 16 | 2% | 33 | 2% | even |
| Automotive | 8 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | 8 | 1% | 32 | 2% | even |
| Hospitality & travel | – | – | 31 | 2% | outside top 12 |
| Segment | QuickBooks Online | share | Sage | share | Leans |
|---|---|---|---|---|---|
| United States | 737 | 85% | 821 | 53% | QuickBooks Online |
| Canada | 62 | 7% | 95 | 6% | even |
| United Kingdom | 17 | 2% | 148 | 10% | Sage |
| India | 7 | 1% | 11 | 1% | even |
| PH | 7 | 1% | – | – | outside top 12 |
| Australia | 4 | 0% | 13 | 1% | even |
| Germany | 4 | 0% | 100 | 6% | Sage |
| Italy | 2 | 0% | – | – | outside top 12 |
| Mexico | 2 | 0% | – | – | outside top 12 |
| Singapore | 2 | 0% | – | – | outside top 12 |
| United Arab Emirates | 1 | 0% | – | – | outside top 12 |
| China | 1 | 0% | – | – | outside top 12 |
| France | – | – | 150 | 10% | outside top 12 |
| Spain | – | – | 23 | 1% | outside top 12 |
| South Africa | – | – | 15 | 1% | outside top 12 |
| Ireland | – | – | 10 | 1% | outside top 12 |
| Poland | – | – | 9 | 1% | outside top 12 |
| Switzerland | – | – | 8 | 1% | outside top 12 |
| Segment | QuickBooks Online | share | Sage | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 1,796 | 78% | 2,606 | 54% | QuickBooks Online |
| Administration & office | 92 | 4% | 100 | 2% | even |
| Sales | 36 | 2% | 144 | 3% | even |
| General management & consulting | 34 | 1% | 46 | 1% | even |
| Software engineering | 30 | 1% | 72 | 1% | even |
| Product, program & project management | 24 | 1% | 163 | 3% | Sage |
| Customer service & success | 19 | 1% | 58 | 1% | even |
| Data & AI | 16 | 1% | 136 | 3% | Sage |
| IT operations & business systems | 14 | 1% | 246 | 5% | Sage |
| Business development & strategy | 13 | 1% | 25 | 1% | even |
| Marketing & communications | 8 | 0% | 9 | 0% | even |
| Design & UX | 7 | 0% | 1 | 0% | even |
| Skilled trades and field service | 7 | 0% | 4 | 0% | even |
| Hospitality and food service | 6 | 0% | 5 | 0% | even |
| Legal, compliance & risk | 6 | 0% | 14 | 0% | even |
| Engineering (non-software) | 5 | 0% | 65 | 1% | even |
| Human resources | 5 | 0% | 54 | 1% | even |
| Unclassified | 4 | 0% | 11 | 0% | even |
| Construction and civil | 3 | 0% | 422 | 9% | Sage |
| Procurement and purchasing | 3 | 0% | 58 | 1% | even |
| Education & training | 2 | 0% | 9 | 0% | even |
| Logistics warehouse and transport | 2 | 0% | 84 | 2% | even |
| Social care and community | 2 | 0% | 3 | 0% | even |
| Arts media and entertainment | 1 | 0% | 5 | 0% | even |
| Facilities cleaning and security | 1 | 0% | – | – | outside top 12 |
| Manufacturing and production | – | – | 25 | 1% | outside top 12 |
| Agriculture and environment | – | – | 17 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 12 | 0% | outside top 12 |
| Retail & store operations | – | – | 9 | 0% | outside top 12 |
| Healthcare clinical | – | – | 6 | 0% | outside top 12 |
| Personal care and wellness | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using QuickBooks Online →
Companies using Sage →
accounting software ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Sage is named by 1,554 companies in job postings and QuickBooks Online by 871; 72 name both. (Breaknorm, 5 November 2026, https://breaknorm.co/compare/quickbooks-online-vs-sage)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
QuickBooks Online vs Sage: questions
Which is more used, QuickBooks Online or Sage?
By companies naming it in their own job postings, Sage (1,554) over QuickBooks Online (871). By website-and-DNS footprint, Sage (127 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses QuickBooks Online?
79% of QuickBooks Online companies have 2 to 200 employees, against 54% for Sage. 6% of QuickBooks Online companies have over 1,000 employees, against 19% for Sage.
Do companies run both?
72 companies name both in their postings, usually QuickBooks Online in marketing and Sage in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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