QuickBooks Online VS Xero
As of 4 November 2026, Xero is named by 1,023 companies and QuickBooks Online by 858; QuickBooks Online skews to companies under 200 people (79% vs 73%), Xero to companies over 1,000 (7% vs 6%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: QuickBooks Online's script and mail records show on hundreds of thousands of small sites, Xero rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- QuickBooks Online: 2–200 employees
- 79%
- Xero: 2–200 employees
- 73%
- QuickBooks Online: 1,000+ employees
- 6%
- Xero: 1,000+ employees
- 7%
- Postings per company, 90 days
- 2.0 · 2.9
- Website or DNS footprint
- 0 · 556
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | QuickBooks Online | share | Xero | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 39 | 5% | 52 | 5% | even |
| 2-10 employees | 141 | 16% | 171 | 17% | even |
| 11-50 employees | 268 | 31% | 307 | 30% | even |
| 51-200 employees | 265 | 31% | 272 | 27% | QuickBooks Online |
| 201-500 employees | 68 | 8% | 115 | 11% | Xero |
| 501-1000 employees | 28 | 3% | 35 | 3% | even |
| 1001-5000 employees | 34 | 4% | 50 | 5% | even |
| 5001-10000 employees | 7 | 1% | 9 | 1% | even |
| 10,001+ employees | 8 | 1% | 12 | 1% | even |
| Segment | QuickBooks Online | share | Xero | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 343 | 40% | 452 | 44% | Xero |
| Technology & software | 138 | 16% | 255 | 25% | Xero |
| Public, community & associations | 107 | 12% | 43 | 4% | QuickBooks Online |
| Property & construction | 68 | 8% | 40 | 4% | QuickBooks Online |
| Consumer services & leisure | 40 | 5% | 57 | 6% | even |
| Health care | 40 | 5% | 27 | 3% | QuickBooks Online |
| Manufacturing & industry | 37 | 4% | 36 | 4% | even |
| Media & content | 27 | 3% | 41 | 4% | even |
| Commerce & trade | 20 | 2% | 33 | 3% | even |
| Utilities & infrastructure | 14 | 2% | 11 | 1% | even |
| Automotive | 8 | 1% | – | – | outside top 12 |
| Hospitality & travel | 7 | 1% | 8 | 1% | even |
| Transport, logistics & rental | – | – | 12 | 1% | outside top 12 |
| Segment | QuickBooks Online | share | Xero | share | Leans |
|---|---|---|---|---|---|
| United States | 725 | 84% | 390 | 38% | QuickBooks Online |
| Canada | 62 | 7% | 43 | 4% | QuickBooks Online |
| United Kingdom | 17 | 2% | 247 | 24% | Xero |
| India | 7 | 1% | 15 | 1% | even |
| PH | 7 | 1% | 19 | 2% | even |
| Australia | 4 | 0% | 132 | 13% | Xero |
| Germany | 4 | 0% | – | – | outside top 12 |
| Italy | 2 | 0% | – | – | outside top 12 |
| Mexico | 2 | 0% | – | – | outside top 12 |
| Singapore | 2 | 0% | 40 | 4% | Xero |
| United Arab Emirates | 1 | 0% | 8 | 1% | even |
| China | 1 | 0% | – | – | outside top 12 |
| MY | – | – | 9 | 1% | outside top 12 |
| South Africa | – | – | 8 | 1% | outside top 12 |
| Spain | – | – | 6 | 1% | outside top 12 |
| New Zealand | – | – | 6 | 1% | outside top 12 |
| Segment | QuickBooks Online | share | Xero | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 1,779 | 78% | 3,118 | 74% | QuickBooks Online |
| Administration & office | 92 | 4% | 202 | 5% | even |
| Sales | 36 | 2% | 120 | 3% | even |
| General management & consulting | 34 | 1% | 27 | 1% | even |
| Software engineering | 32 | 1% | 72 | 2% | even |
| Product, program & project management | 23 | 1% | 54 | 1% | even |
| Customer service & success | 19 | 1% | 70 | 2% | even |
| Data & AI | 15 | 1% | 40 | 1% | even |
| Business development & strategy | 13 | 1% | 14 | 0% | even |
| IT operations & business systems | 12 | 1% | 33 | 1% | even |
| Marketing & communications | 8 | 0% | 21 | 0% | even |
| Design & UX | 7 | 0% | 2 | 0% | even |
| Skilled trades and field service | 7 | 0% | 7 | 0% | even |
| Legal, compliance & risk | 6 | 0% | 6 | 0% | even |
| Hospitality and food service | 5 | 0% | 12 | 0% | even |
| Human resources | 5 | 0% | 5 | 0% | even |
| Procurement and purchasing | 4 | 0% | 8 | 0% | even |
| Unclassified | 4 | 0% | 23 | 1% | even |
| Construction and civil | 3 | 0% | 9 | 0% | even |
| Engineering (non-software) | 3 | 0% | 7 | 0% | even |
| Education & training | 2 | 0% | 4 | 0% | even |
| Logistics warehouse and transport | 2 | 0% | 11 | 0% | even |
| Social care and community | 2 | 0% | 3 | 0% | even |
| Arts media and entertainment | 1 | 0% | – | – | outside top 12 |
| Facilities cleaning and security | 1 | 0% | 2 | 0% | even |
| Retail & store operations | – | – | 7 | 0% | outside top 12 |
| Healthcare clinical | – | – | 5 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 4 | 0% | outside top 12 |
| Real estate and property | – | – | 3 | 0% | outside top 12 |
| Research and science | – | – | 2 | 0% | outside top 12 |
| Healthcare support and caregiving | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using QuickBooks Online →
Companies using Xero →
accounting software ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Xero is named by 1,023 companies in job postings and QuickBooks Online by 858; 197 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/quickbooks-online-vs-xero)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
QuickBooks Online vs Xero: questions
Which is more used, QuickBooks Online or Xero?
By companies naming it in their own job postings, Xero (1,023) over QuickBooks Online (858). By website-and-DNS footprint, Xero (556 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses QuickBooks Online?
79% of QuickBooks Online companies have 2 to 200 employees, against 73% for Xero. 6% of QuickBooks Online companies have over 1,000 employees, against 7% for Xero.
Do companies run both?
197 companies name both in their postings, usually QuickBooks Online in marketing and Xero in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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