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RDF VS SOAP

As of 30 October 2026, SOAP is named by 2,740 companies and RDF by 160; RDF skews to companies under 200 people (37% vs 39%), SOAP to companies over 1,000 (37% vs 40%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: RDF's script and mail records show on hundreds of thousands of small sites, SOAP rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

RDF: 2–200 employees
37%
SOAP: 2–200 employees
39%
RDF: 1,000+ employees
40%
SOAP: 1,000+ employees
37%
Postings per company, 90 days
3.0 · 3.2
Website or DNS footprint
0 · 0
160companies name RDF
2,740companies name SOAP
0name both
478 · 8,721postings in 90 days, RDF · SOAP
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentRDFshareSOAPshareLeans
2-10 employees96%1546%even
11-50 employees2415%40815%even
51-200 employees2616%50518%SOAP
201-500 employees2516%39815%even
501-1000 employees128%2439%even
1001-5000 employees2616%50418%SOAP
5001-10000 employees85%1465%even
10,001+ employees3019%35413%RDF
Self-employed––281%outside top 12
By industry
SegmentRDFshareSOAPshareLeans
Technology & software8352%1,39151%even
Business & finance services2415%55920%SOAP
Manufacturing & industry2013%2569%RDF
Public, community & associations128%612%RDF
Media & content53%532%even
Commerce & trade43%602%even
Consumer services & leisure43%582%even
Utilities & infrastructure32%843%even
Property & construction21%432%even
Automotive11%261%even
Health care11%693%even
Transport, logistics & rental11%492%even
By country
SegmentRDFshareSOAPshareLeans
United States8855%1,56657%SOAP
Germany159%1536%RDF
United Kingdom138%1716%even
Canada53%823%even
France53%743%even
India43%1224%even
Belgium32%301%even
Poland32%452%even
Singapore32%––outside top 12
Austria21%––outside top 12
Australia21%502%even
Spain21%301%even
Netherlands––371%outside top 12
Italy––311%outside top 12
Postings by team (share of each tool's postings)
SegmentRDFshareSOAPshareLeans
Data & AI30953%2502%RDF
Software engineering7312%8,29959%SOAP
IT operations & business systems244%2,60519%SOAP
Product, program & project management153%1661%even
Research and science81%––outside top 12
Manufacturing and production71%––outside top 12
Logistics warehouse and transport41%––outside top 12
Engineering (non-software)31%1121%even
Education & training20%––outside top 12
Healthcare clinical20%3843%SOAP
Retail & store operations20%––outside top 12
Sales20%761%even
Customer service & success––831%outside top 12
General management & consulting––610%outside top 12
Quality, safety & environment––380%outside top 12
Human resources––190%outside top 12
Unclassified––180%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SOAP is named by 2,740 companies in job postings and RDF by 160; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/rdf-vs-soap)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

RDF vs SOAP: questions

Which is more used, RDF or SOAP?

By companies naming it in their own job postings, SOAP (2,740) over RDF (160). By website-and-DNS footprint, SOAP (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses RDF?

37% of RDF companies have 2 to 200 employees, against 39% for SOAP. 40% of RDF companies have over 1,000 employees, against 37% for SOAP.

Do companies run both?

0 companies name both in their postings, usually RDF in marketing and SOAP in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

Get either list your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Every company on either tool,
with the person who owns it

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