Runway VS Stable Diffusion
As of 30 October 2026, Stable Diffusion is named by 102 companies and Runway by 333; Runway skews to companies under 200 people (62% vs 61%), Stable Diffusion to companies over 1,000 (25% vs 12%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Runway's script and mail records show on hundreds of thousands of small sites, Stable Diffusion rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Runway: 2–200 employees
- 62%
- Stable Diffusion: 2–200 employees
- 61%
- Runway: 1,000+ employees
- 12%
- Stable Diffusion: 1,000+ employees
- 25%
- Postings per company, 90 days
- 1.8 · 3.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Runway | share | Stable Diffusion | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 15 | 5% | 2 | 2% | Runway |
| 2-10 employees | 44 | 13% | 20 | 20% | Stable Diffusion |
| 11-50 employees | 89 | 27% | 22 | 22% | Runway |
| 51-200 employees | 75 | 23% | 20 | 20% | Runway |
| 201-500 employees | 45 | 14% | 10 | 10% | Runway |
| 501-1000 employees | 24 | 7% | 2 | 2% | Runway |
| 1001-5000 employees | 25 | 8% | 11 | 11% | Stable Diffusion |
| 5001-10000 employees | 7 | 2% | 5 | 5% | Stable Diffusion |
| 10,001+ employees | 9 | 3% | 10 | 10% | Stable Diffusion |
| Segment | Runway | share | Stable Diffusion | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 115 | 35% | 26 | 25% | Runway |
| Technology & software | 97 | 29% | 35 | 34% | Stable Diffusion |
| Media & content | 39 | 12% | 17 | 17% | Stable Diffusion |
| Commerce & trade | 20 | 6% | 3 | 3% | Runway |
| Manufacturing & industry | 16 | 5% | 10 | 10% | Stable Diffusion |
| Consumer services & leisure | 15 | 5% | 5 | 5% | even |
| Public, community & associations | 12 | 4% | 1 | 1% | Runway |
| Automotive | 4 | 1% | – | – | outside top 12 |
| Health care | 4 | 1% | 1 | 1% | even |
| Property & construction | 4 | 1% | 2 | 2% | even |
| Transport, logistics & rental | 3 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | 3 | 1% | 2 | 2% | even |
| Segment | Runway | share | Stable Diffusion | share | Leans |
|---|---|---|---|---|---|
| United States | 174 | 52% | 53 | 52% | even |
| Germany | 29 | 9% | 6 | 6% | Runway |
| United Kingdom | 23 | 7% | 14 | 14% | Stable Diffusion |
| India | 22 | 7% | – | – | outside top 12 |
| France | 10 | 3% | – | – | outside top 12 |
| Canada | 8 | 2% | – | – | outside top 12 |
| Netherlands | 8 | 2% | – | – | outside top 12 |
| Australia | 4 | 1% | 2 | 2% | even |
| Italy | 4 | 1% | 3 | 3% | even |
| Poland | 4 | 1% | – | – | outside top 12 |
| Singapore | 4 | 1% | 2 | 2% | even |
| United Arab Emirates | 3 | 1% | – | – | outside top 12 |
| Austria | – | – | 2 | 2% | outside top 12 |
| Spain | – | – | 2 | 2% | outside top 12 |
| South Korea | – | – | 2 | 2% | outside top 12 |
| Argentina | – | – | 1 | 1% | outside top 12 |
| Brazil | – | – | 1 | 1% | outside top 12 |
| China | – | – | 1 | 1% | outside top 12 |
| Segment | Runway | share | Stable Diffusion | share | Leans |
|---|---|---|---|---|---|
| Design & UX | 326 | 40% | 91 | 20% | Runway |
| Arts media and entertainment | 241 | 29% | 33 | 7% | Runway |
| Marketing & communications | 105 | 13% | 16 | 4% | Runway |
| Data & AI | 26 | 3% | 108 | 24% | Stable Diffusion |
| Software engineering | 12 | 1% | 89 | 20% | Stable Diffusion |
| Finance & accounting | 10 | 1% | – | – | outside top 12 |
| Product, program & project management | 7 | 1% | 4 | 1% | even |
| Education & training | 4 | 0% | 3 | 1% | even |
| IT operations & business systems | 3 | 0% | 30 | 7% | Stable Diffusion |
| Unclassified | 3 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 2 | 0% | – | – | outside top 12 |
| General management & consulting | 2 | 0% | 3 | 1% | even |
| Customer service & success | – | – | 3 | 1% | outside top 12 |
| Sales | – | – | 3 | 1% | outside top 12 |
| Construction and civil | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Runway →
Companies using Stable Diffusion →
generative media voice ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Stable Diffusion is named by 102 companies in job postings and Runway by 333; 53 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/runway-ml-vs-stable-diffusion)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Runway vs Stable Diffusion: questions
Which is more used, Runway or Stable Diffusion?
By companies naming it in their own job postings, Runway (333) over Stable Diffusion (102). By website-and-DNS footprint, Stable Diffusion (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Runway?
62% of Runway companies have 2 to 200 employees, against 61% for Stable Diffusion. 12% of Runway companies have over 1,000 employees, against 25% for Stable Diffusion.
Do companies run both?
53 companies name both in their postings, usually Runway in marketing and Stable Diffusion in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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Every company on either tool,
with the person who owns it
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