Runway VS Synthesia
As of 30 October 2026, Synthesia is named by 120 companies and Runway by 333; Runway skews to companies under 200 people (62% vs 29%), Synthesia to companies over 1,000 (44% vs 12%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Runway's script and mail records show on hundreds of thousands of small sites, Synthesia rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Runway: 2–200 employees
- 62%
- Synthesia: 2–200 employees
- 29%
- Runway: 1,000+ employees
- 12%
- Synthesia: 1,000+ employees
- 44%
- Postings per company, 90 days
- 1.8 · 1.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Runway | share | Synthesia | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 15 | 5% | 3 | 3% | Runway |
| 2-10 employees | 44 | 13% | 8 | 7% | Runway |
| 11-50 employees | 89 | 27% | 14 | 12% | Runway |
| 51-200 employees | 75 | 23% | 13 | 11% | Runway |
| 201-500 employees | 45 | 14% | 14 | 12% | even |
| 501-1000 employees | 24 | 7% | 15 | 13% | Synthesia |
| 1001-5000 employees | 25 | 8% | 19 | 16% | Synthesia |
| 5001-10000 employees | 7 | 2% | 9 | 8% | Synthesia |
| 10,001+ employees | 9 | 3% | 25 | 21% | Synthesia |
| Segment | Runway | share | Synthesia | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 115 | 35% | 31 | 26% | Runway |
| Technology & software | 97 | 29% | 33 | 28% | even |
| Media & content | 39 | 12% | 2 | 2% | Runway |
| Commerce & trade | 20 | 6% | 3 | 3% | Runway |
| Manufacturing & industry | 16 | 5% | 19 | 16% | Synthesia |
| Consumer services & leisure | 15 | 5% | 7 | 6% | even |
| Public, community & associations | 12 | 4% | 6 | 5% | even |
| Automotive | 4 | 1% | 2 | 2% | even |
| Health care | 4 | 1% | 5 | 4% | Synthesia |
| Property & construction | 4 | 1% | 2 | 2% | even |
| Transport, logistics & rental | 3 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | 3 | 1% | 4 | 3% | Synthesia |
| Hospitality & travel | – | – | 3 | 3% | outside top 12 |
| Segment | Runway | share | Synthesia | share | Leans |
|---|---|---|---|---|---|
| United States | 174 | 52% | 79 | 66% | Synthesia |
| Germany | 29 | 9% | 4 | 3% | Runway |
| United Kingdom | 23 | 7% | 7 | 6% | even |
| India | 22 | 7% | 6 | 5% | even |
| France | 10 | 3% | 6 | 5% | even |
| Canada | 8 | 2% | 1 | 1% | even |
| Netherlands | 8 | 2% | 3 | 3% | even |
| Australia | 4 | 1% | 2 | 2% | even |
| Italy | 4 | 1% | – | – | outside top 12 |
| Poland | 4 | 1% | 2 | 2% | even |
| Singapore | 4 | 1% | 2 | 2% | even |
| United Arab Emirates | 3 | 1% | – | – | outside top 12 |
| Switzerland | – | – | 1 | 1% | outside top 12 |
| Spain | – | – | 1 | 1% | outside top 12 |
| Segment | Runway | share | Synthesia | share | Leans |
|---|---|---|---|---|---|
| Design & UX | 326 | 40% | 17 | 7% | Runway |
| Arts media and entertainment | 241 | 29% | 30 | 13% | Runway |
| Marketing & communications | 105 | 13% | 17 | 7% | Runway |
| Data & AI | 26 | 3% | 5 | 2% | even |
| Software engineering | 12 | 1% | 3 | 1% | even |
| Finance & accounting | 10 | 1% | – | – | outside top 12 |
| Product, program & project management | 7 | 1% | 10 | 4% | Synthesia |
| Education & training | 4 | 0% | 53 | 23% | Synthesia |
| IT operations & business systems | 3 | 0% | 5 | 2% | even |
| Unclassified | 3 | 0% | 2 | 1% | even |
| Engineering (non-software) | 2 | 0% | – | – | outside top 12 |
| General management & consulting | 2 | 0% | – | – | outside top 12 |
| Human resources | – | – | 29 | 12% | outside top 12 |
| Sales | – | – | 18 | 8% | outside top 12 |
| Business development & strategy | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Runway →
Companies using Synthesia →
generative media voice ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Synthesia is named by 120 companies in job postings and Runway by 333; 37 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/runway-ml-vs-synthesia)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Runway vs Synthesia: questions
Which is more used, Runway or Synthesia?
By companies naming it in their own job postings, Runway (333) over Synthesia (120). By website-and-DNS footprint, Synthesia (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Runway?
62% of Runway companies have 2 to 200 employees, against 29% for Synthesia. 12% of Runway companies have over 1,000 employees, against 44% for Synthesia.
Do companies run both?
37 companies name both in their postings, usually Runway in marketing and Synthesia in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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