Sage VS Xero
As of 4 November 2026, Xero is named by 1,023 companies and Sage by 1,531; Sage skews to companies under 200 people (54% vs 73%), Xero to companies over 1,000 (7% vs 18%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Sage's script and mail records show on hundreds of thousands of small sites, Xero rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Sage: 2–200 employees
- 54%
- Xero: 2–200 employees
- 73%
- Sage: 1,000+ employees
- 18%
- Xero: 1,000+ employees
- 7%
- Postings per company, 90 days
- 2.2 · 2.9
- Website or DNS footprint
- 127 · 556
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Sage | share | Xero | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 42 | 3% | 52 | 5% | Xero |
| 2-10 employees | 145 | 9% | 171 | 17% | Xero |
| 11-50 employees | 263 | 17% | 307 | 30% | Xero |
| 51-200 employees | 426 | 28% | 272 | 27% | even |
| 201-500 employees | 242 | 16% | 115 | 11% | Sage |
| 501-1000 employees | 133 | 9% | 35 | 3% | Sage |
| 1001-5000 employees | 170 | 11% | 50 | 5% | Sage |
| 5001-10000 employees | 43 | 3% | 9 | 1% | even |
| 10,001+ employees | 67 | 4% | 12 | 1% | Sage |
| Segment | Sage | share | Xero | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 377 | 25% | 452 | 44% | Xero |
| Property & construction | 245 | 16% | 40 | 4% | Sage |
| Technology & software | 221 | 14% | 255 | 25% | Xero |
| Manufacturing & industry | 215 | 14% | 36 | 4% | Sage |
| Public, community & associations | 108 | 7% | 43 | 4% | Sage |
| Commerce & trade | 81 | 5% | 33 | 3% | Sage |
| Health care | 63 | 4% | 27 | 3% | even |
| Consumer services & leisure | 56 | 4% | 57 | 6% | even |
| Media & content | 38 | 2% | 41 | 4% | even |
| Transport, logistics & rental | 32 | 2% | 12 | 1% | even |
| Utilities & infrastructure | 32 | 2% | 11 | 1% | even |
| Hospitality & travel | 31 | 2% | 8 | 1% | even |
| Segment | Sage | share | Xero | share | Leans |
|---|---|---|---|---|---|
| United States | 808 | 53% | 390 | 38% | Sage |
| France | 148 | 10% | – | – | outside top 12 |
| United Kingdom | 145 | 9% | 247 | 24% | Xero |
| Germany | 98 | 6% | – | – | outside top 12 |
| Canada | 92 | 6% | 43 | 4% | even |
| Spain | 23 | 2% | 6 | 1% | even |
| South Africa | 15 | 1% | 8 | 1% | even |
| Australia | 13 | 1% | 132 | 13% | Xero |
| India | 11 | 1% | 15 | 1% | even |
| Ireland | 10 | 1% | – | – | outside top 12 |
| Poland | 9 | 1% | – | – | outside top 12 |
| NG | 8 | 1% | – | – | outside top 12 |
| Singapore | – | – | 40 | 4% | outside top 12 |
| PH | – | – | 19 | 2% | outside top 12 |
| MY | – | – | 9 | 1% | outside top 12 |
| United Arab Emirates | – | – | 8 | 1% | outside top 12 |
| New Zealand | – | – | 6 | 1% | outside top 12 |
| Segment | Sage | share | Xero | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 2,571 | 54% | 3,118 | 74% | Xero |
| Construction and civil | 424 | 9% | 9 | 0% | Sage |
| IT operations & business systems | 245 | 5% | 33 | 1% | Sage |
| Product, program & project management | 163 | 3% | 54 | 1% | Sage |
| Sales | 145 | 3% | 120 | 3% | even |
| Data & AI | 133 | 3% | 40 | 1% | even |
| Administration & office | 99 | 2% | 202 | 5% | Xero |
| Logistics warehouse and transport | 83 | 2% | 11 | 0% | even |
| Software engineering | 73 | 2% | 72 | 2% | even |
| Engineering (non-software) | 64 | 1% | 7 | 0% | even |
| Customer service & success | 58 | 1% | 70 | 2% | even |
| Procurement and purchasing | 57 | 1% | 8 | 0% | even |
| Human resources | 53 | 1% | 5 | 0% | even |
| General management & consulting | 45 | 1% | 27 | 1% | even |
| Business development & strategy | 25 | 1% | 14 | 0% | even |
| Manufacturing and production | 24 | 1% | – | – | outside top 12 |
| Agriculture and environment | 17 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 14 | 0% | 6 | 0% | even |
| Quality, safety & environment | 12 | 0% | – | – | outside top 12 |
| Unclassified | 11 | 0% | 23 | 1% | even |
| Marketing & communications | 9 | 0% | 21 | 0% | even |
| Retail & store operations | 9 | 0% | 7 | 0% | even |
| Education & training | 8 | 0% | 4 | 0% | even |
| Healthcare clinical | 6 | 0% | 5 | 0% | even |
| Arts media and entertainment | 5 | 0% | – | – | outside top 12 |
| Hospitality and food service | 5 | 0% | 12 | 0% | even |
| Skilled trades and field service | 4 | 0% | 7 | 0% | even |
| Social care and community | 3 | 0% | 3 | 0% | even |
| Real estate and property | 2 | 0% | 3 | 0% | even |
| Design & UX | 1 | 0% | 2 | 0% | even |
| Travel, leisure & events | – | – | 4 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 2 | 0% | outside top 12 |
| Research and science | – | – | 2 | 0% | outside top 12 |
| Healthcare support and caregiving | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Sage →
Companies using Xero →
accounting software ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Xero is named by 1,023 companies in job postings and Sage by 1,531; 267 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/sage-vs-xero)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Sage vs Xero: questions
Which is more used, Sage or Xero?
By companies naming it in their own job postings, Sage (1,531) over Xero (1,023). By website-and-DNS footprint, Xero (556 vs 127), because its scripts and mail records sit on many small company sites.
Who chooses Sage?
54% of Sage companies have 2 to 200 employees, against 73% for Xero. 18% of Sage companies have over 1,000 employees, against 7% for Xero.
Do companies run both?
267 companies name both in their postings, usually Sage in marketing and Xero in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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