Salesforce Flow VS Zapier
As of 4 November 2026, Zapier is named by 1,861 companies and Salesforce Flow by 375; Salesforce Flow skews to companies under 200 people (32% vs 63%), Zapier to companies over 1,000 (10% vs 36%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Salesforce Flow's script and mail records show on hundreds of thousands of small sites, Zapier rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Salesforce Flow: 2–200 employees
- 32%
- Zapier: 2–200 employees
- 63%
- Salesforce Flow: 1,000+ employees
- 36%
- Zapier: 1,000+ employees
- 10%
- Postings per company, 90 days
- 2.2 · 1.7
- Website or DNS footprint
- 0 · 2,759
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Salesforce Flow | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 10 | 3% | 116 | 6% | Zapier |
| 2-10 employees | 16 | 4% | 357 | 19% | Zapier |
| 11-50 employees | 36 | 10% | 407 | 22% | Zapier |
| 51-200 employees | 68 | 18% | 415 | 22% | Zapier |
| 201-500 employees | 62 | 17% | 258 | 14% | Salesforce Flow |
| 501-1000 employees | 47 | 13% | 126 | 7% | Salesforce Flow |
| 1001-5000 employees | 70 | 19% | 128 | 7% | Salesforce Flow |
| 5001-10000 employees | 15 | 4% | 30 | 2% | Salesforce Flow |
| 10,001+ employees | 51 | 14% | 24 | 1% | Salesforce Flow |
| Segment | Salesforce Flow | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 165 | 44% | 839 | 45% | even |
| Business & finance services | 76 | 20% | 508 | 27% | Zapier |
| Manufacturing & industry | 44 | 12% | 63 | 3% | Salesforce Flow |
| Commerce & trade | 18 | 5% | 57 | 3% | even |
| Public, community & associations | 18 | 5% | 35 | 2% | Salesforce Flow |
| Consumer services & leisure | 15 | 4% | 114 | 6% | Zapier |
| Health care | 8 | 2% | 32 | 2% | even |
| Property & construction | 8 | 2% | 66 | 4% | even |
| Utilities & infrastructure | 6 | 2% | 21 | 1% | even |
| Media & content | 5 | 1% | 79 | 4% | Zapier |
| Hospitality & travel | 4 | 1% | 16 | 1% | even |
| Transport, logistics & rental | 4 | 1% | 18 | 1% | even |
| Segment | Salesforce Flow | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| United States | 253 | 67% | 999 | 54% | Salesforce Flow |
| United Kingdom | 28 | 7% | 140 | 8% | even |
| India | 12 | 3% | 56 | 3% | even |
| France | 9 | 2% | 54 | 3% | even |
| Australia | 8 | 2% | 23 | 1% | even |
| Germany | 7 | 2% | 189 | 10% | Zapier |
| Canada | 6 | 2% | 53 | 3% | even |
| Spain | 5 | 1% | 27 | 1% | even |
| Brazil | 4 | 1% | 28 | 2% | even |
| Poland | 3 | 1% | 19 | 1% | even |
| United Arab Emirates | 2 | 1% | – | – | outside top 12 |
| Switzerland | 2 | 1% | – | – | outside top 12 |
| Netherlands | – | – | 31 | 2% | outside top 12 |
| Italy | – | – | 17 | 1% | outside top 12 |
| Segment | Salesforce Flow | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 550 | 56% | 357 | 8% | Salesforce Flow |
| IT operations & business systems | 250 | 26% | 261 | 6% | Salesforce Flow |
| Sales | 51 | 5% | 450 | 11% | Zapier |
| Product, program & project management | 13 | 1% | 284 | 7% | Zapier |
| General management & consulting | 11 | 1% | 123 | 3% | even |
| Data & AI | 9 | 1% | 470 | 11% | Zapier |
| Engineering (non-software) | 9 | 1% | 120 | 3% | even |
| Marketing & communications | 9 | 1% | 894 | 21% | Zapier |
| Customer service & success | 4 | 0% | 144 | 3% | Zapier |
| Construction and civil | 1 | 0% | 5 | 0% | even |
| Education & training | 1 | 0% | 11 | 0% | even |
| Quality, safety & environment | 1 | 0% | – | – | outside top 12 |
| Unclassified | 1 | 0% | 16 | 0% | even |
| Human resources | – | – | 72 | 2% | outside top 12 |
| Finance & accounting | – | – | 69 | 2% | outside top 12 |
| Administration & office | – | – | 68 | 2% | outside top 12 |
| Business development & strategy | – | – | 55 | 1% | outside top 12 |
| Logistics warehouse and transport | – | – | 18 | 0% | outside top 12 |
| Design & UX | – | – | 16 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 15 | 0% | outside top 12 |
| Arts media and entertainment | – | – | 9 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 5 | 0% | outside top 12 |
| Manufacturing and production | – | – | 3 | 0% | outside top 12 |
| Real estate and property | – | – | 2 | 0% | outside top 12 |
| Social care and community | – | – | 2 | 0% | outside top 12 |
| Agriculture and environment | – | – | 1 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Salesforce Flow →
Companies using Zapier →
Workflow automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Zapier is named by 1,861 companies in job postings and Salesforce Flow by 375; 22 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/salesforce-flow-vs-zapier)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Salesforce Flow vs Zapier: questions
Which is more used, Salesforce Flow or Zapier?
By companies naming it in their own job postings, Zapier (1,861) over Salesforce Flow (375). By website-and-DNS footprint, Zapier (2,759 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Salesforce Flow?
32% of Salesforce Flow companies have 2 to 200 employees, against 63% for Zapier. 36% of Salesforce Flow companies have over 1,000 employees, against 10% for Zapier.
Do companies run both?
22 companies name both in their postings, usually Salesforce Flow in marketing and Zapier in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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