SAP BI VS Tableau
As of 30 October 2026, Tableau is named by 7,250 companies and SAP BI by 109; SAP BI skews to companies under 200 people (24% vs 36%), Tableau to companies over 1,000 (36% vs 62%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: SAP BI's script and mail records show on hundreds of thousands of small sites, Tableau rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- SAP BI: 2–200 employees
- 24%
- Tableau: 2–200 employees
- 36%
- SAP BI: 1,000+ employees
- 62%
- Tableau: 1,000+ employees
- 36%
- Postings per company, 90 days
- 2.9 · 4.2
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | SAP BI | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 4 | 4% | 392 | 5% | even |
| 11-50 employees | 11 | 10% | 886 | 12% | Tableau |
| 51-200 employees | 11 | 10% | 1,362 | 19% | Tableau |
| 201-500 employees | 11 | 10% | 1,060 | 15% | Tableau |
| 501-1000 employees | 4 | 4% | 884 | 12% | Tableau |
| 1001-5000 employees | 17 | 16% | 1,363 | 19% | Tableau |
| 5001-10000 employees | 10 | 9% | 414 | 6% | SAP BI |
| 10,001+ employees | 41 | 38% | 818 | 11% | SAP BI |
| Self-employed | – | – | 71 | 1% | outside top 12 |
| Segment | SAP BI | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 35 | 32% | 944 | 13% | SAP BI |
| Technology & software | 31 | 28% | 2,222 | 31% | Tableau |
| Business & finance services | 15 | 14% | 1,758 | 24% | Tableau |
| Health care | 5 | 5% | 307 | 4% | even |
| Automotive | 4 | 4% | – | – | outside top 12 |
| Transport, logistics & rental | 4 | 4% | 153 | 2% | even |
| Utilities & infrastructure | 4 | 4% | 213 | 3% | even |
| Commerce & trade | 3 | 3% | 347 | 5% | Tableau |
| Public, community & associations | 2 | 2% | 306 | 4% | Tableau |
| Consumer services & leisure | 2 | 2% | 260 | 4% | even |
| Hospitality & travel | 2 | 2% | 122 | 2% | even |
| Media & content | 2 | 2% | 301 | 4% | Tableau |
| Property & construction | – | – | 177 | 2% | outside top 12 |
| Segment | SAP BI | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| United States | 39 | 36% | 4,926 | 68% | Tableau |
| Germany | 21 | 19% | 244 | 3% | SAP BI |
| France | 7 | 6% | 176 | 2% | SAP BI |
| United Kingdom | 6 | 6% | 473 | 7% | even |
| India | 5 | 5% | 162 | 2% | SAP BI |
| Australia | 4 | 4% | 102 | 1% | SAP BI |
| Canada | 4 | 4% | 216 | 3% | even |
| Netherlands | 4 | 4% | 77 | 1% | SAP BI |
| Switzerland | 3 | 3% | – | – | outside top 12 |
| Spain | 3 | 3% | 70 | 1% | even |
| Austria | 2 | 2% | – | – | outside top 12 |
| Belgium | 2 | 2% | – | – | outside top 12 |
| Brazil | – | – | 81 | 1% | outside top 12 |
| Singapore | – | – | 63 | 1% | outside top 12 |
| Italy | – | – | 60 | 1% | outside top 12 |
| Segment | SAP BI | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 216 | 45% | 1,759 | 5% | SAP BI |
| Data & AI | 86 | 18% | 10,942 | 29% | Tableau |
| Finance & accounting | 31 | 6% | 4,952 | 13% | Tableau |
| Logistics warehouse and transport | 25 | 5% | 1,098 | 3% | SAP BI |
| Software engineering | 14 | 3% | 884 | 2% | even |
| Product, program & project management | 13 | 3% | 1,881 | 5% | Tableau |
| General management & consulting | 4 | 1% | 961 | 3% | even |
| Legal, compliance & risk | 4 | 1% | 767 | 2% | even |
| Sales | 4 | 1% | 1,446 | 4% | Tableau |
| Engineering (non-software) | 2 | 0% | 999 | 3% | Tableau |
| Procurement and purchasing | 2 | 0% | – | – | outside top 12 |
| Customer service & success | 1 | 0% | – | – | outside top 12 |
| Marketing & communications | – | – | 1,914 | 5% | outside top 12 |
| Business development & strategy | – | – | 718 | 2% | outside top 12 |
The companies behind each column
Companies using SAP BI →
Companies using Tableau →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Tableau is named by 7,250 companies in job postings and SAP BI by 109; 34 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/sap-bi-vs-tableau)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
SAP BI vs Tableau: questions
Which is more used, SAP BI or Tableau?
By companies naming it in their own job postings, Tableau (7,250) over SAP BI (109). By website-and-DNS footprint, Tableau (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses SAP BI?
24% of SAP BI companies have 2 to 200 employees, against 36% for Tableau. 62% of SAP BI companies have over 1,000 employees, against 36% for Tableau.
Do companies run both?
34 companies name both in their postings, usually SAP BI in marketing and Tableau in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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