SAP BusinessObjects VS Tableau
As of 4 November 2026, Tableau is named by 9,802 companies and SAP BusinessObjects by 973; SAP BusinessObjects skews to companies under 200 people (25% vs 36%), Tableau to companies over 1,000 (36% vs 54%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: SAP BusinessObjects's script and mail records show on hundreds of thousands of small sites, Tableau rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- SAP BusinessObjects: 2–200 employees
- 25%
- Tableau: 2–200 employees
- 36%
- SAP BusinessObjects: 1,000+ employees
- 54%
- Tableau: 1,000+ employees
- 36%
- Postings per company, 90 days
- 2.5 · 3.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | SAP BusinessObjects | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 15 | 2% | 227 | 2% | even |
| 2-10 employees | 50 | 5% | 580 | 6% | even |
| 11-50 employees | 76 | 8% | 1,088 | 11% | Tableau |
| 51-200 employees | 122 | 13% | 1,812 | 18% | Tableau |
| 201-500 employees | 97 | 10% | 1,434 | 15% | Tableau |
| 501-1000 employees | 92 | 9% | 1,135 | 12% | Tableau |
| 1001-5000 employees | 197 | 20% | 1,843 | 19% | even |
| 5001-10000 employees | 102 | 10% | 548 | 6% | SAP BusinessObjects |
| 10,001+ employees | 222 | 23% | 1,135 | 12% | SAP BusinessObjects |
| Segment | SAP BusinessObjects | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 252 | 26% | 2,775 | 28% | Tableau |
| Business & finance services | 234 | 24% | 2,422 | 25% | even |
| Manufacturing & industry | 163 | 17% | 1,202 | 12% | SAP BusinessObjects |
| Health care | 68 | 7% | 410 | 4% | SAP BusinessObjects |
| Public, community & associations | 48 | 5% | 436 | 4% | even |
| Commerce & trade | 47 | 5% | 546 | 6% | even |
| Consumer services & leisure | 30 | 3% | 489 | 5% | even |
| Utilities & infrastructure | 30 | 3% | 274 | 3% | even |
| Media & content | 27 | 3% | 437 | 4% | even |
| Transport, logistics & rental | 26 | 3% | 212 | 2% | even |
| Automotive | 19 | 2% | – | – | outside top 12 |
| Property & construction | 18 | 2% | 232 | 2% | even |
| Hospitality & travel | – | – | 175 | 2% | outside top 12 |
| Segment | SAP BusinessObjects | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| United States | 552 | 57% | 6,358 | 65% | Tableau |
| France | 106 | 11% | 236 | 2% | SAP BusinessObjects |
| United Kingdom | 51 | 5% | 608 | 6% | even |
| Germany | 31 | 3% | 282 | 3% | even |
| Canada | 23 | 2% | 294 | 3% | even |
| India | 15 | 2% | 212 | 2% | even |
| Netherlands | 14 | 1% | 90 | 1% | even |
| Italy | 11 | 1% | 65 | 1% | even |
| Belgium | 10 | 1% | – | – | outside top 12 |
| Switzerland | 10 | 1% | – | – | outside top 12 |
| Austria | 9 | 1% | – | – | outside top 12 |
| Australia | 9 | 1% | 133 | 1% | even |
| Brazil | – | – | 163 | 2% | outside top 12 |
| Spain | – | – | 93 | 1% | outside top 12 |
| Singapore | – | – | 77 | 1% | outside top 12 |
| Segment | SAP BusinessObjects | share | Tableau | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 883 | 23% | 2,148 | 5% | SAP BusinessObjects |
| Data & AI | 794 | 21% | 13,027 | 28% | Tableau |
| Software engineering | 433 | 11% | 1,076 | 2% | SAP BusinessObjects |
| Finance & accounting | 405 | 11% | 6,089 | 13% | Tableau |
| Product, program & project management | 98 | 3% | 2,168 | 5% | Tableau |
| Sales | 90 | 2% | 1,707 | 4% | even |
| Logistics warehouse and transport | 79 | 2% | 1,317 | 3% | even |
| General management & consulting | 53 | 1% | 1,186 | 3% | even |
| Engineering (non-software) | 45 | 1% | 1,265 | 3% | even |
| Human resources | 38 | 1% | 402 | 1% | even |
| Customer service & success | 30 | 1% | 398 | 1% | even |
| Legal, compliance & risk | 30 | 1% | 886 | 2% | even |
| Quality, safety & environment | 30 | 1% | 438 | 1% | even |
| Unclassified | 20 | 1% | 271 | 1% | even |
| Administration & office | 19 | 1% | 143 | 0% | even |
| Procurement and purchasing | 18 | 0% | 465 | 1% | even |
| Business development & strategy | 15 | 0% | 848 | 2% | even |
| Marketing & communications | 13 | 0% | 2,398 | 5% | Tableau |
| Research and science | 6 | 0% | 79 | 0% | even |
| Retail & store operations | 6 | 0% | 30 | 0% | even |
| Education & training | 4 | 0% | 152 | 0% | even |
| Arts media and entertainment | 3 | 0% | 27 | 0% | even |
| Healthcare clinical | 3 | 0% | 48 | 0% | even |
| Skilled trades and field service | 3 | 0% | 47 | 0% | even |
| Construction and civil | 2 | 0% | 58 | 0% | even |
| Manufacturing and production | 2 | 0% | 32 | 0% | even |
| Healthcare support and caregiving | 1 | 0% | – | – | outside top 12 |
| Public safety and protective services | 1 | 0% | 30 | 0% | even |
| Travel, leisure & events | 1 | 0% | – | – | outside top 12 |
| Design & UX | – | – | 579 | 1% | outside top 12 |
| Real estate and property | – | – | 28 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 20 | 0% | outside top 12 |
The companies behind each column
Companies using SAP BusinessObjects →
Companies using Tableau →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Tableau is named by 9,802 companies in job postings and SAP BusinessObjects by 973; 358 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/sap-businessobjects-vs-tableau)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
SAP BusinessObjects vs Tableau: questions
Which is more used, SAP BusinessObjects or Tableau?
By companies naming it in their own job postings, Tableau (9,802) over SAP BusinessObjects (973). By website-and-DNS footprint, Tableau (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses SAP BusinessObjects?
25% of SAP BusinessObjects companies have 2 to 200 employees, against 36% for Tableau. 54% of SAP BusinessObjects companies have over 1,000 employees, against 36% for Tableau.
Do companies run both?
358 companies name both in their postings, usually SAP BusinessObjects in marketing and Tableau in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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